The FxA team utilizes UTM tracking methodology to associate attribution data with new signups. Currently our deeplink handler in Fennec does not allow for the passing of UTM parameters when a deeplink is called. This disallows us from passing important information (such as source, or other contextual data) in to Amplitude when a signup is completed on mobile. We suspect this inability of Fennec to support UTM parameters in deep links is related to this issue: https://bugzilla.mozilla.org/show_bug.cgi?id=1522704 We would like to ensure that deeplinks, most notably the deeplink to the Firefox account signup page as implemented in the Firefox Preview MVP, is able to support UTMs tracking parameters.
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The FxA team utilizes UTM tracking methodology to associate attribution data with new signups. Currently our deeplink handler in Fennec does not allow for the passing of UTM parameters when a deeplink is called. This disallows us from passing important information (such as source, or other contextual data) in to Amplitude when a signup is completed on mobile. We suspect this inability of Fennec to support UTM parameters in deep links is related to this issue: https://bugzilla.mozilla.org/show_bug.cgi?id=1380950 We would like to ensure that deeplinks, most notably the deeplink to the Firefox account signup page as implemented in the Firefox Preview MVP, is able to support UTMs tracking parameters.