1060055 - Copy for Net Neutrality Day of Action snippet

Status: RESOLVED FIXED

(Snippets :: Campaign, task)

Description

[hannah:hkane]

One day only snippet! (September 10) 

Should point to NN petition

Comment 1

[Andrea Wood [:andreawood]]

I looked around the official site to borrow language: https://www.battleforthenet.com/sept10th/

The target URL should be: https://sendto.mozilla.org/page/s/protect-net-neutrality?source=dayofaction_snippet20140910


Options:
A. Today is an International Day of Action to protect internet freedom. Take action! Click here to tell Congress to protect Net Neutrality.

B. Join the International Day of Action! Tell your elected leaders in Congress to protect Net Neutrality NOW.

Comment 2

[Andrea Wood [:andreawood]]

Options:

C. Today do one thing to protect Net Neutrality: Join thousands around the globe fighting for internet freedom on this Day of Action -- click here.

Comment 3

[Erika Drushka]

General thoughts: 
- don't think we need to use valuable snippet real estate to explain that it's an International Day of Action. Landing page should do that.
- we need to get clarity on whether or not we're capitalizing NN. At Matej's request, we are *not* capitalizing on the Advocacy site. I'm fine either way, but we should be consistent.

A) R- this one. I find it repetitive and a bit awkward
B) Good
C) Tweaking to: Today, do one thing to protect the Web: Tell your elected leaders in Congress to protect Net Neutrality NOW -- click here.
D) Will you take 20 seconds to help save the Web? Click here to tell your elected leaders in Congress to protect Net Neutrality.

Comment 4

[Andrea Wood [:andreawood]]

Thanks Erika!

-- OK let's stop capitalizing net neutrality as a style;
-- I defer to Dave, bu the "day of action" callout is actually important since we're joining a massive # of web properties in this effort. We want to signal that it's an action Mozilla is joining, even if people don't click. Maybe we can move that to the 2nd sentence so it's not prominent. So I'd say tweak D:

E) Will you take 20 seconds to help save the Web? Click here to tell your elected leaders in Congress to protect Net Neutrality on this Day of Action.

Comment 5

[Andrea Wood [:andreawood]]

except don't capitalize net neutrality. oops.

(In reply to Andrea Wood from comment #4)
> Thanks Erika!
> 
> -- OK let's stop capitalizing net neutrality as a style;
> -- I defer to Dave, bu the "day of action" callout is actually important
> since we're joining a massive # of web properties in this effort. We want to
> signal that it's an action Mozilla is joining, even if people don't click.
> Maybe we can move that to the 2nd sentence so it's not prominent. So I'd say
> tweak D:
> 
> E) Will you take 20 seconds to help save the Web? Click here to tell your
> elected leaders in Congress to protect Net Neutrality on this Day of Action.

Comment 6

[Erika Drushka]

This works but does the day of action have a name? Also, I wouldn't capitalize day of action unless the descriptor goes first e.g. Internet Action Day.

Comment 7

[hannah:hkane]

Just realized I hadn't cc'ed Dave and Paul on this originally. Adding them now for their input.

Comment 8

[paulj]

Jumping in late but my one comment is that I would reference the day of action. It adds urgency (1 day only) and I think it would help clicks. 

Other than that, looks good to me.

Comment 9

[Andrea Wood [:andreawood]]

Final copy:
Will you take 20 seconds to help save the Web? Click here to tell your elected leaders in Congress to protect Net Neutrality on this day of action.