Closed Bug 1077281 Opened 10 years ago Closed 10 years ago

Updated CTA Cards for GDC Next/ADC 2014

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: rchau, Assigned: mternoway)

Details

>>Project/Request Title:
Updated CTA Cards for GDC Next/ADC 2014

>>Project Overview:
GDC Next/ADC is the 4th in a series of 5 developer-focused events that the Marketplace and Developer Relations are providing significantly increased resources toward, and CTA cards are eye-catching takeaways that attendees can pick up from our booth to refer to at a later date. We would like to update the existing design (from BrazilJS) and customize them for GDC Next/ADC.

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
- Print-ready PDF
- "BrazilJS" logo should be replaced with the text "GDC Next/ADC 2014"
- Should update the existing file from: https://docs.google.com/a/mozilla.com/file/d/0B76V1zc8GoE6OThNZDUydGNBdW8/edit

>>CTA and Design:
The CTA is already included in the existing CTA card design. 

>>Creative Due Date:
2014-10-15

>>Launch Date:
2014-11-03

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
sprasad@mozilla.com, sgroth@mozilla.com, rchau@mozilla.com
CCing Stormy for direction approval. 

Stormy - does the instruction above sound appropriate to you for our presence at GDC Next/ADC? Thanks.
Flags: needinfo?(stormy)
As we discussed, let's try two cards, not event branded.

One for Flame: 
https://developer.mozilla.org/en-US/Firefox_OS/Developer_phone_guide/Flame
(We can make a short url for this.)

One for Developer Tools.
Flags: needinfo?(stormy)
Just to confirm, these are going to be generic cards, not event-specific? And we only the two mentioned in comment 2, not all of them? 

For the Flame and Developer Tools cards:
Are there existing cards for either Flame or Developer Tools? If so, please provide the links to the previous bug(s). If these are new cards, can you provide some direction for the copy that should go on the back? And yes, we will need a short URL for the Flame. 

Thanks.
(In reply to Jennifer Balaco from comment #3)
> Just to confirm, these are going to be generic cards, not event-specific?
> And we only the two mentioned in comment 2, not all of them? 
> 
Hi Jen - yes, during my and Stormy's conversation Friday, these will be generic, and therefore reusable and not needing updating for every event.  

> For the Flame and Developer Tools cards:
> Are there existing cards for either Flame or Developer Tools? 
- None for the Flame, there is the MDN one for Dev Tools. 

If so, please
> provide the links to the previous bug(s). If these are new cards, can you
> provide some direction for the copy that should go on the back? And yes, we
> will need a short URL for the Flame. 

My input, based on the latest card design as a sample (found here: https://www.dropbox.com/s/db6hfm8l6jr6huu/BrazilJS_MDN_CTACard_PRINT.pdf?dl=0 ) and moving from front to back, top to bottom:

- Flame card, front: 
-- Keep Tabzilla
-- Main body should feature blueprint style fox (instead of product logo, so as not to be confused with Firefox cards)
-- Remove "BrazilJS" logo

- Flame card, back: 
-- Use horizontal FirefoxOS logo and wordmark lockup 
-- Suggested copy (modified from what's featured on the Firefox OS Introduction page at https://developer.mozilla.org/en-US/Firefox_OS/Introduction): 
"Firefox OS is an open source mobile operating system based on Linux, open web standards and Mozilla's Gecko technology that provides a reinvention of what mobile platforms can be."
-- "Learn more at [URL]" should be replaced with "Order your Flame developer reference device here: [URL]"


- Dev Tools card, front:
-- Keep Tabzilla
-- Currently has MDN logo on front, though I've heard Dev Tools has a new logo? Not sure if it's been approved. If it has, replace with Dev Tools logo. If it has not been approved, leave MDN logo on front.
-- Remove "BrazilJS" logo

- Dev Tools card, back:
-- Update wordmark/logo lockup with new Dev Tools logo/wordmark, if it's been approved. If not, leave as MDN.
-- Leave copy and URL.

> Thanks.
Thank you, Jen.

NI'ing Stormy for her ok with my suggestions.
Flags: needinfo?(stormy)
Sounds good to me.

Luke, can you give us a short url for https://developer.mozilla.org/en-US/Firefox_OS/Developer_phone_guide/Flame ?

This is to go on a card passed out at events to people that want to buy a Flame.
Flags: needinfo?(stormy)
Flags: needinfo?(lcrouch)
Flags: needinfo?(lcrouch)
Updates after my conversation with Jennifer Balaco and John Slater today:

> My input, based on the latest card design as a sample (found here:
> https://www.dropbox.com/s/db6hfm8l6jr6huu/BrazilJS_MDN_CTACard_PRINT.
> pdf?dl=0 ) and moving from front to back, top to bottom:
> 
> - Flame card, front: 
> -- Keep Tabzilla
> -- Main body should feature blueprint style fox (instead of product logo, so
> as not to be confused with Firefox cards)
> -- Remove "BrazilJS" logo
> 
> - Flame card, back: 
> -- Use horizontal FirefoxOS logo and wordmark lockup 
> -- Suggested copy (modified from what's featured on the Firefox OS
> Introduction page at
> https://developer.mozilla.org/en-US/Firefox_OS/Introduction): 
> "Firefox OS is an open source mobile operating system based on Linux, open
> web standards and Mozilla's Gecko technology that provides a reinvention of
> what mobile platforms can be."
> -- "Learn more at [URL]" should be replaced with "Order your Flame developer
> reference device here: [URL]"
- This is the URL that Stormy has NI'd Luke Crouch for.
> 
> - Dev Tools card, front:
-- Remove "BrazilJS" logo <- only change needed
> 
> - Dev Tools card, back:
-- No changes needed.

Matt Ternoway has the most recent files for this project.

Thanks all!
Robyn or Stormy - how about mzl.la/gdc-flame ?
Flags: needinfo?(stormy)
Flags: needinfo?(rchau)
It should be generic, so not gdc specific.

I think we already used mzl.la/buyflame but if we could re-purpose it to this page, that would be great.
Flags: needinfo?(stormy)
We can't re-purpose short urls. :(

Last push for event-specific url ...

Generic URLs for OSCON and BrazilJS made it very hard to filter out the signal of event campaign effectiveness from the noise of overall MDN traffic.

An event-specific url gives us event-specific measurements of the effectiveness of the event's outreach.
Flags: needinfo?(stormy)
I'm ok with an event-specific url especially if the design is not event specific if Robyn and Jen are. It just means we'll have to redo the card for each event but it'll just be the url and printing.
Flags: needinfo?(stormy)
Assigning design over to Matt. 

I know it's not ideal, but from the Creative Team's perspective a generic url is a bit easier, as there isn't a touch required for these at every single event.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Okay, then I propose mzl.la/flame as the generic short url that goes to:

https://developer.mozilla.org/en-US/Firefox_OS/Developer_phone_guide/Flame

Stormy - sound good?
Flags: needinfo?(stormy)
Sounds good.

(Although we only have 2 more big events that we'd really like to measure impact at in particular so there wouldn't be that many more touch points.)
Flags: needinfo?(stormy)
Thank you Luke! 

Hi Matt - pls let me know if you have any questions, happy to help.

CCing Sandra Persing for visibility; she's newest addition to the Events Team, who will be assisting with developer events.
Flags: needinfo?(rchau) → needinfo?(mternoway)
Hi guys, I've worked out the latest CTA card requests for you to take a look at here: http://cl.ly/image/2c0u3l2v3a1h Please let me know if I've missed anything or interpreted anything wrong. If all is good I can post the print ready versions here as well.

Thanks,
Matt
Flags: needinfo?(mternoway)
"Web" should be capitalized, but otherwise looks good to me.
Hi guys - I can't see anything at the cl.ly link, it says nothing exists there. Can you post an updated version please?

Also, John, Stormy, can you approve once the link is posted?
Flags: needinfo?(stormy)
Flags: needinfo?(mternoway)
Flags: needinfo?(jslater)
CCing Bertrand for approval as this is his event.
Flags: needinfo?(stormy) → needinfo?(bneveux)
Hey Robyn, here's an updated link (includes Matej's "Web")

http://cl.ly/image/2x0g2O1g301C
Flags: needinfo?(mternoway)
Thank you Matt! These look really great! 
I've emailed John and Bertrand for approvals. Thanks!
Nice, looks good.
Flags: needinfo?(jslater)
Print ready files can be found here: https://www.dropbox.com/s/u48k57zox84sekm/Event_CTACards_PRINT.pdf?dl=0

Thanks,
MT
Fantastic. Sent to print vendor, will send a photo of the final product. Thank you, Creative Team!
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Flags: needinfo?(bneveux)
Resolution: --- → FIXED
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