1112295 - [Privacy Day 2015] Moz.org Homepage promo (design)

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Privacy Day 2015] Moz.org Homepage promo (design)

>>Project Overview:
Moz.org homepage promo that links to privacy/you for Privacy Day 2015, Jan 28. 

Will use look/feel and messaging of landing page. 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Moz.org homepage tile 

>>CTA and Design:
Landing page design: https://bugzilla.mozilla.org/show_bug.cgi?id=1109318

Landing page copy/messaging: https://bugzilla.mozilla.org/show_bug.cgi?id=1109313

>>Creative Due Date:
2015-01-05

>>Launch Date:
2014-12-28

>>Mozilla Goal:
Privacy & Policy

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Craig Cook (:craigcook)]

Just to prevent anyone else from having the same panic attack I just had, the above launch date should be '2015-01-28'.

Comment 2

[Jennifer Balaco]

Hey All, 

A couple of follow-up questions, so that Ty has all the information he needs to get started.

- What other promos will be running at the same time as this one? 
- What size does this promo need to be? 
- Will it be a horizontal or vertical layout? 

Also, it sounds like the landing page delivery was pushed back a couple of days. Will that also be the case for the due date for this promo? 

Thanks!

Comment 3

[Matej Novak [:matej]]

(In reply to Jennifer Balaco from comment #2)
> Hey All, 
> 
> A couple of follow-up questions, so that Ty has all the information he needs
> to get started.
> 
> - What other promos will be running at the same time as this one? 
> - What size does this promo need to be? 
> - Will it be a horizontal or vertical layout? 

Great questions. I'm guessing it will fall under "Teach the Web," in which case it would be horizontal. I could also see it fitting in "Enable communities," which is also, coincidentally, horizontal.

Setting a needinfo? for MJ and Jen to make sure we slot it in the right place.

Comment 4

[M.J. Kelly]

I agree that it should be "Teach the Web" and horizontal. 

Here's the schedule for homepage tiles: https://docs.google.com/a/mozilla.com/spreadsheet/ccc?key=0Aj3C356pEHIcdDRxeVhWM0JCVF9OVHdhVFFxNHplLVE#gid=1

Comment 5

[Jennifer Bertsch [:jbertsch]]

(In reply to M.J. Kelly from comment #4)
> I agree that it should be "Teach the Web" and horizontal. 
> 
> Here's the schedule for homepage tiles:
> https://docs.google.com/a/mozilla.com/spreadsheet/
> ccc?key=0Aj3C356pEHIcdDRxeVhWM0JCVF9OVHdhVFFxNHplLVE#gid=1

+1

Comment 6

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_PrivacyDay.png

Here is the homepage updated with the Privacy Day tile.

Do we want to keep the "Understand your privacy online" tile, or are we planning to replace it for the duration of the Privacy Day campaign?

Comment 7

[Matej Novak [:matej]]

(In reply to tflanagan from comment #6)
> Created attachment 8548488 [details]
> Mozilla_Homepage_PromoTiles_PrivacyDay.png
> 
> Here is the homepage updated with the Privacy Day tile.

Looks great, Ty. Do you also have the rollover state mocked up?

> Do we want to keep the "Understand your privacy online" tile, or are we
> planning to replace it for the duration of the Privacy Day campaign?

That's switching to a Mozilla Advocacy promo.

Comment 8

[Craig Cook (:craigcook)]

(In reply to Matej Novak [:matej] from comment #7)
 
> > Do we want to keep the "Understand your privacy online" tile, or are we
> > planning to replace it for the duration of the Privacy Day campaign?
> 
> That's switching to a Mozilla Advocacy promo.

Is there design/copy/URL for this?

Comment 9

[Matej Novak [:matej]]

(In reply to Craig Cook (:craigcook) from comment #8)
> (In reply to Matej Novak [:matej] from comment #7)
>  
> > > Do we want to keep the "Understand your privacy online" tile, or are we
> > > planning to replace it for the duration of the Privacy Day campaign?
> > 
> > That's switching to a Mozilla Advocacy promo.
> 
> Is there design/copy/URL for this?

I'm not sure that there is yet. We were waiting on some information from the Advocacy team, but I'm not sure we ever got it.

Jen, do I have that right?

Given the size of the promo, I think we'd probably do something simple like "Learn about Mozilla Advocacy" and it would point to https://advocacy.mozilla.org/

Comment 10

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_PrivacyDay_HoverState.png

(In reply to Matej Novak [:matej] from comment #7)
> (In reply to tflanagan from comment #6)
> > Created attachment 8548488 [details]
> > Mozilla_Homepage_PromoTiles_PrivacyDay.png
> > 
> > Here is the homepage updated with the Privacy Day tile.
> 
> Looks great, Ty. Do you also have the rollover state mocked up?

Yup, I have attached the hover/2nd state for this tile.

> 
> > Do we want to keep the "Understand your privacy online" tile, or are we
> > planning to replace it for the duration of the Privacy Day campaign?
> 
> That's switching to a Mozilla Advocacy promo.

I may have missed the copy for this smaller tile. Is it in a different copy deck?

Comment 11

[Jennifer Bertsch [:jbertsch]]

(In reply to Matej Novak [:matej] from comment #9)
> (In reply to Craig Cook (:craigcook) from comment #8)
> > (In reply to Matej Novak [:matej] from comment #7)
> >  
> > > > Do we want to keep the "Understand your privacy online" tile, or are we
> > > > planning to replace it for the duration of the Privacy Day campaign?
> > > 
> > > That's switching to a Mozilla Advocacy promo.
> > 
> > Is there design/copy/URL for this?
> 
> I'm not sure that there is yet. We were waiting on some information from the
> Advocacy team, but I'm not sure we ever got it.
> 
> Jen, do I have that right?
> 
> Given the size of the promo, I think we'd probably do something simple like
> "Learn about Mozilla Advocacy" and it would point to
> https://advocacy.mozilla.org/

Hi Matej-

I think that is a good idea - regardless of how they update the content, "Learn about Mozilla Advocacy" is probably about all that fits there.  I'll update that bug with this info.

Thx,
Jen

Comment 12

[Craig Cook (:craigcook)]

(In reply to tflanagan from comment #10)

> > That's switching to a Mozilla Advocacy promo.
> 
> I may have missed the copy for this smaller tile. Is it in a different copy
> deck?

We didn't have the copy anywhere but from the comments above it sounds like we're going with "Learn about Mozilla Advocacy" and presumably need some kind of graphic to go with it. I figure we could use the advocacy megaphone logo and a blue background, like the advocacy site. Thoughts?

We still have a bit of time to tweak design/graphics I just need to get the strings final right now to start l10n.

Comment 13

[Matej Novak [:matej]]

Just to close the loop, here are the bugs for the small promo:

https://bugzilla.mozilla.org/show_bug.cgi?id=1119517
https://bugzilla.mozilla.org/show_bug.cgi?id=1119519
https://bugzilla.mozilla.org/show_bug.cgi?id=1112324

Comment 14

[Ty Flanagan]

Attachment: Mozilla_Homepage_PromoTiles_PrivacyDay.png

I updated the smaller privacy tile with the Mozilla Advocacy content

Comment 15

[Craig Cook (:craigcook)]

(In reply to tflanagan from comment #14)
> Created attachment 8549130 [details]
> Mozilla_Homepage_PromoTiles_PrivacyDay.png
> 
> I updated the smaller privacy tile with the Mozilla Advocacy content

Perfect! Can I get vectors of those two images? I can turn them into SVG and we don't have to worry about resolution.

Comment 16

[Matej Novak [:matej]]

I don't think we're using the version of the mask with the stick on the side anymore. Setting a needinfo? for Matt to confirm.

Comment 17

[mternoway]

(In reply to Matej Novak [:matej] from comment #16)
> I don't think we're using the version of the mask with the stick on the side
> anymore. Setting a needinfo? for Matt to confirm.

That's correct, we are using this version http://cl.ly/0O2W1c2n0O2J

Comment 18

[Matej Novak [:matej]]

Thanks, Matt.

Do we need Ty to make that update or can we do it in implementation?

Comment 19

[Kohei Yoshino [:kohei]]

It's already 2016 :)