Closed Bug 1120678 Opened 9 years ago Closed 9 years ago

[Privacy Day 2015] Tile promo (design)

Categories

(Marketing :: Design, task)

x86
macOS
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED
Due Date:

People

(Reporter: gjost, Assigned: mternoway)

References

Details

Attachments

(4 files, 4 obsolete files)

>> Project/Request Title:
[Privacy Day 2015] Tile promo design

>>Project Overview:
Tile promo that links to our landing page for Privacy Day 2015, Jan 28. Can use look & feel of homepage promo (bug 1112295) unless specs don't allow.

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>> Creative Specs:
Firefox new tab tile - waiting for detailed specs from Content Services regarding potential character limit. Can either be a simple logo/visual from main campaign identity, a picture or landing page thumbnail (trying to confirm this one).

* If picture: must be a JPEG or PNG file at 72 dpi and 290 x 180 pixels in size
* If logo / icon: SVG file
* Thumbnail: need to understand if possible and if they would need the visual from us or if tiles would pull one automatically.

Any chance you have already worked with tiles before?


>> CTA and Design:
Homepage promo design: https://bugzilla.mozilla.org/show_bug.cgi?id=1112295
Landing page design: https://bugzilla.mozilla.org/show_bug.cgi?id=1109318

>>Creative Due Date:
2015-01-15

>>Launch Date:
2015-01-28

>>Mozilla Goal:
Privacy & Policy

>>Points of Contact:
jbertsch@mozilla.com, malexis@mozilla.com, gjost@mozilla.com, dbondi@mozilla.com, matej@mozilla.com, tflanagan@mozilla.com
No longer depends on: 1112297, 1120670
Depends on: 1112297
Here are more detailed specs for the Tiles: https://drive.google.com/file/d/0B3zXhbUs0mRUb2ZGb0pUcnlrdWc/view

Content Services mentioned they might be able to help with this request, so let me know if you prefer just sending them sources files / assets.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Due Date: 2015-01-05 → 2015-01-15
Depends on: 1120670
Attached image PrivacyDay_tile_layoutTemplate.png (obsolete) —
Hi all, I've attached an example of what the Privacy Day focused tile would appear like. Overall simple and in keeping with our new system for tiles. The icon is the one that we established to represent DPD across all of our creative. And the use of red is consistent with what has been established on the home page. 

Thanks,
Matt
(In reply to mternoway from comment #2)
> Created attachment 8549714 [details]
> PrivacyDay_tile_layoutTemplate.png
> 
> Hi all, I've attached an example of what the Privacy Day focused tile would
> appear like. Overall simple and in keeping with our new system for tiles.
> The icon is the one that we established to represent DPD across all of our
> creative. And the use of red is consistent with what has been established on
> the home page. 
> 
> Thanks,
> Matt

Looks great, Matt. I just wonder if it should say "Get smart on Privacy" underneath instead.
(In reply to Matej Novak [:matej] from comment #3)
> Looks great, Matt. I just wonder if it should say "Get smart on Privacy"
> underneath instead.

+1
I was just thinking that too.
I just found out from Content Services that we can also have a hover state which means we could replicate the homepage promo, but I don't know if we need that. For the sake of simplicity, I am also ok to keep it with a single state. Wdyt?

We're going to deliver files for each locale and I'm still waiting on the translated strings. Will let you know as soon as I have them.
Attached image PrivacyDay_tile_layoutTemplate.png (obsolete) —
I've updated with the caption 'Get smart on Privacy'
Attachment #8549714 - Attachment is obsolete: true
(In reply to mternoway from comment #5)
> Created attachment 8549791 [details]
> PrivacyDay_tile_layoutTemplate.png
> 
> I've updated with the caption 'Get smart on Privacy'

D'oh. Typo on my part. No capital P on "privacy."

Sorry about that.
Updated.

Any thoughts on Greg's request about a roll-over state. From my point of view, I am not aware of a roll-over state on these tiles. I thought the default roll-over is the blue selection glow.
Attachment #8549791 - Attachment is obsolete: true
(In reply to mternoway from comment #7)
> Created attachment 8549848 [details]
> PrivacyDay_tile_layoutTemplate.png
> 
> Updated.
> 
> Any thoughts on Greg's request about a roll-over state. From my point of
> view, I am not aware of a roll-over state on these tiles. I thought the
> default roll-over is the blue selection glow.

I would vote to keep this simple. Looks great the way it is.
Thanks, I've attached the final version, which is sized at 2x the physical dimensions for higher quality resolution.
Hey Matt,
Received this request from Content Services, can you help with that update so we can send it back to them asap?

"Just heard back from Aaron, our UX guy. He wants to know if you can increase the contrast on the 3 color blocks (they are barely visible)"

Thanks
Greg
Flags: needinfo?(mternoway)
Flags: needinfo?(mternoway)
(In reply to Gregory Jost from comment #10)
> Hey Matt,
> Received this request from Content Services, can you help with that update
> so we can send it back to them asap?
> 
> "Just heard back from Aaron, our UX guy. He wants to know if you can
> increase the contrast on the 3 color blocks (they are barely visible)"

Is it only in the red or in all of them?

This look was created by Sean and Matt for all Tiles. If it's an issue across the board, we need to step back and solve it holistically, rather than for just this one execution.
I don't have the answer to that question. Let me pull in Aaron who can provide more details.
Flags: needinfo?(athornburgh)
Thanks for looping me in.

Yes, I'm only responding to the one red tile... but my comment could be easily applied to any tiles featuring the angled color blocks.
Flags: needinfo?(athornburgh)
Hey all.

The contrast seen here is fine. They should not have further contrast in this situation.

They're meant to be subtle background elements nodding to the angles in the new wordmark. The should never be prominent enough that they're distracting to the primary visual element.

Thanks!
Thanks, Sean. Sounds like we're good to go.
Flags: needinfo?(mternoway)
Flags: needinfo?(mternoway)
Thanks all. Aaron, we're going to move forward with the existing tile then. Is there any chance you could send us a mockup of what it's going to look like in situ?
Thanks Aaron. I know this is just a mock-up but want to make sure we use the right copy for the Title: "Get smart on privacy" (no upper case on P for privacy).
Attachment #8554882 - Attachment is obsolete: true
Attachment #8554883 - Attachment is obsolete: true
fixed
Status: ASSIGNED → RESOLVED
Closed: 9 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.

Attachment

General

Creator:
Created:
Updated:
Size: