Closed Bug 1133128 Opened 9 years ago Closed 9 years ago

March Social Media Requests 3/4

Categories

(Marketing :: Design, task)

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Other
task
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normal

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(Not tracked)

RESOLVED FIXED
Due Date:

People

(Reporter: mjkelly, Assigned: mternoway)

Details

Attachments

(8 files, 2 obsolete files)

>>Project/Request Title:
March Social Media Requests 3/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in March. We are trying a new process, posting one bug per week for the whole month. This will have fewer requests per bug with hard weekly deadlines for all graphics in order to facilitate bulk content scheduling.

    Bug 1 = content for March 1 - 7. All due by Feb. 25.
    Bug 2 = content for March 8 - 14. All due by March 4.
    Bug 3 = content for March 15 - 21. All due by March 11.
    Bug 4 = content for March 22 - 31. All due by March 18.

We'd love to have the file names appended with the publication date if possible. Example:

graphic_facebook_2015-03-15
graphic_twitter_2015-03-15


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px. 

>>CTA and Design:
The social media content schedule is here: https://docs.google.com/a/mozilla.com/spreadsheets/d/1U5gcMGNT-0adQMdXpWH5NX4GmuwgEkk1yQvHxcNz9Vg/edit#gid=0

>>Creative Due Date:
2015-03-11

>>Launch Date:
2015-03-15

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
matej@mozilla.com, monica.ceballos@ogilvy.com, robert.santos@ogilvy.com, matthew.whatley@ogilvy.com, ehull@mozilla.com, mthayer@mozilla.com,
This is a placeholder bug. Requests will be added on Monday.
[9] 3/14/2015 GRAPHIC NEED: Image to accompany status update: "Today is the Pi Day of a lifetime. 3.131592653... Geek out with us and learn how to code:

THINKING: All the numbers of Pi in the background. Person coding on a computer with Webmaker on the screen.

[10] 3/15/2015 NEED: Facebook-only graphic to promote the ""Outer Space Games"" collection in Marketplace: https://marketplace.firefox.com/feed/collection/outer-space-adventures?src=collection-element

THINKING: Firefox Marketplace logo. Space background, a ship or two firing.

[11] 3/18/2015 GRAPHIC NEED: Facebook-only image to promote TomTom navigation app for Firefox OS. 

THINKING: Firefox OS phone with TomTom-like navigation on the screen: https://www.dropbox.com/s/1r2fq1z0w7p5szo/tom-tom.png?dl=0

[12] 3/18/2015 GRAPHIC NEED: Facebook-only image to promote Marketplace Pinterest app and accompany status update: Discover and save creative ideas for all your favorite projects and interests, hand-picked by people like you: 

THINKING: Show a Pinterest board on a Firefox OS phone.

[13] 3/19/2015 GRAPHIC NEED: Visual to promote the Forget button: Looking for a magic wand? The Forget button is pretty close. Poof! Check it out:

THINKING: Something girly to promote the Forget button. http://www.istockphoto.com/vector/magic-wand-23509790?st=0c2906e

[14] 3/21/2015 GRAPHIC NEED: Image to promote tip about importing bookmarks from other browsers.

THINKING: Firefox browser. Show the star icon with the arrows from this page: https://support.mozilla.org/kb/import-bookmarks-data-another-browser. Would be great to make it look like a bunch of stars (bookmarks/favorites) are being imported into this browser somehow.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Hey MJ, for #11 do we have any screenshots of what the Tom Tom app looks like on the FxOS platform? I wasn't able to track one down.
Hi MT, I've reached out Niran about the Tomtom app. I'll post when I hear a response.
(In reply to mternoway from comment #4)
> Created attachment 8575414 [details]
> mozilla-webmaker_pi-day_march-14-2015_facebook-timeline.png

Looks great! mmmMMMmmm coffee...
(In reply to mternoway from comment #7)
> Created attachment 8575418 [details]
> firefoxos_pinterest_march-18-2015_facebook-timeline.png

Pinterest looks good.
(In reply to mternoway from comment #6)
> Created attachment 8575417 [details]
> firefox_forget-button_march-19-2015_facebook-timeline.png

Can you add some more dazzle to this visual? My thinking is for the magic to make the feature more light-hearted.
(In reply to mternoway from comment #5)
> Created attachment 8575415 [details]
> firefox-marketplace_outer-space-games_march-15-2015_facebook-timeline.png

I think this needs more indication of games. Perhaps drop the clouds, tilt the angle of the ship 45 degrees and add some alien ships in the background?
I heard back from Niran. The Tomtom promotion is off, so request 11 is canceled.
MJ, what about something more atmospheric like this...think it plays up the magic.
Attachment #8575417 - Attachment is obsolete: true
For Marketplace games post, can we compromise with the aliens! I would like to keep it looking 2D as opposed to 3D, similar to most of the space games found in Marketplace. Let me know what you think.
Attachment #8575415 - Attachment is obsolete: true
(In reply to mternoway from comment #14)
> Created attachment 8575473 [details]
> firefox_forget-button_march-19-2015_facebook-timeline.png
> 
> MJ, what about something more atmospheric like this...think it plays up the
> magic.

Nice! I like it.
(In reply to mternoway from comment #15)
> Created attachment 8575477 [details]
> firefox-marketplace_outer-space-games_march-15-2015_facebook-timeline.png
> 
> For Marketplace games post, can we compromise with the aliens! I would like
> to keep it looking 2D as opposed to 3D, similar to most of the space games
> found in Marketplace. Let me know what you think.

OK, this works. Thanks!
MJ, what do you think about something like this for #14? The idea is to show a generic browser in the background with a Firefox browser in the foreground...the bouncing stars are to appear as if they are transitioning over.
(In reply to M.J. Kelly from comment #13)
> I heard back from Niran. The Tomtom promotion is off, so request 11 is
> canceled.

Thanks for the heads up. I have something half finished in case we decide to promote this in the future.
(In reply to mternoway from comment #18)
> Created attachment 8575484 [details]
> firefox_bookmark-import_march-21-2015_facebook-timeline.png
> 
> MJ, what do you think about something like this for #14? The idea is to show
> a generic browser in the background with a Firefox browser in the
> foreground...the bouncing stars are to appear as if they are transitioning
> over.

This works. Thanks!
(In reply to mternoway from comment #19)
> (In reply to M.J. Kelly from comment #13)
> > I heard back from Niran. The Tomtom promotion is off, so request 11 is
> > canceled.
> 
> Thanks for the heads up. I have something half finished in case we decide to
> promote this in the future.

Yes, please do. It very well may come back around.
Status: ASSIGNED → RESOLVED
Closed: 9 years ago
Resolution: --- → FIXED
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