1150319 - WOM Landing Page (Copy)

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
WOM Landing Page (Copy)

>>Project Overview:
For the second phase of the WOM platform launch, we will be designing a static HTML landing page that lives on a moz.org/ property. This page will talk about the WOM program (what it is, etc) and encourage (link) users to the SocialChorus sign-up within the platform. 

The page will contain graphics, text and a promo video that's being made. 

Tentative Schedule (confirming with stakeholders this week): 
Copy: 04/06 - 04/17
Handoff: 04/20
Design: 04/13 - 04/27
Dev Handoff: 04/28
Dev Work (EN): 04/27 - 05/08
EN Live: 05/11
L10N: 04/27 - 05/11
Dev Work (ES, PT): 05/12 - 05/22
ES, PT Live: 05/25 

Creative Brief: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit#

Program Status Tracker: https://docs.google.com/a/mozilla.com/spreadsheets/d/1k-0dKOLkptCBtbBSQvRzmZf6t5ip04gU8HnE7qcXcr8/edit#gid=0

Transition Slides: https://docs.google.com/a/mozilla.com/presentation/d/1mmf_nQb2ppbyuO99wRLs8ixE-0-0U8ZqpHjyFzf0Kac/edit#slide=id.g75d90e8c7_025

Transition Q&A: https://docs.google.com/a/mozilla.com/document/d/1g7UgUEoFecQtK0XkjfGXFkk75gAupb3SqPa1uhMP0ac/edit#


>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
moz.org/[programname] landing page

>>CTA and Design:
CTA: Sign up for the WOM program

Uses WOM messaging (what it is, benefits, etc)

>>Expected Launch Date:
2015-05-11

>>Mozilla Goal:
Million Mozillians

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Assigning this to Matej, but also added Troy just in case he needs to finish anything up next week.

Comment 2

[Matej Novak [:matej]]

Assigning to Troy, who's going to pick this up next week.

Comment 3

[Troy Palmer]

Hey everyone

Here is my work-in-progress doc for the landing page copy. There are still some things missing on it (copy for the video, etc) and I'm not sure what all information / level of detail is required on this page but hopefully it's enough to establish the tone and direction for now. If there are any questions, please let me know.

https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit?usp=sharing

Thanks.

Comment 4

[Jennifer Bertsch [:jbertsch]]

Thanks for this first draft, Troy.

I'm going to need-info Jess to make sure she sees it.

Hi Jess-

It would probably be helpful for Troy if you could please provide more information about what the page should say (program benefits/reasons to become a member etc.

Thx,
Jen

Comment 5

[Jessica Osorio [:josorio]]

Hey Folks! All feedback is in the doc now https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit

Also, the benefits we outlined in the brief still need to be re-worded. We were hoping this would happen while working the LP copy. See page 2 now highlighted in yellow: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit#

Looking forward to round 2! Thanks team!

Comment 6

[Jennifer Bertsch [:jbertsch]]

FYI all:  After talking with the PMM team, we aren't going to create a WOM homepage promo for June 2 because they prefer to keep the Dev Edition promo in that spot.

Comment 7

[Troy Palmer]

New copy has been added for the landing page.

Same doc / link as before:

https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit?usp=sharing

Comment 8

[Jessica Osorio [:josorio]]

Copy approved! 

Please send to Matt so he can implement it on the Design. thank you!
Copydeck: https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit