1170768 - Traffic Firefox Hello (Hello_Directory1)

Status: RESOLVED FIXED

(Content Services Graveyard :: Traffic, defect, P1)

Description

[sbohan]

Attachment: hello-directory-tiles.zip

Ed, please traffic the following

Name of Campaign: Hello_Directory1
Tile Type: Directory Tile
Run Dates: Tues 6/2 - 6/30/2015
Locale: All - en, de, fr, pt, pl, ru, es
URL:
https://www.mozilla.org/firefox/hello/start/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

Title: Firefox Hello

Creative: Attached 

hello-directory-tile-A-all - this is the default tile for all locales. Each locale has it's own rollover tile

Comment 1

[sbohan]

Ed - I don't care what placement this gets - maybe #7?

Comment 2

[Alex Gibson [:agibson]]

> URL: https://www.mozilla.org/firefox/hello/start/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

Please note, this URL is intended to be accessed directly through the product only (i.e. buttons directly in the Hello panel), rather than from external sources.

Can I suggest pointing people https://www.mozilla.org/firefox/hello/ instead, as this page features a "Try Firefox Hello" button, which triggers opening the Hello panel via a special API.

The key reason is that the locale needs to be populated via the setting in Firefox, rather than the user's accept language header. This will also cater better for people who have already tried Hello.

CC'ing Cory Price.

Comment 3

[sbohan]

Fabio - are you ok with the URL for this changing?

Comment 4

[Ed Lee :Mardak]

Sounds like the url should be..

https://www.mozilla.org/firefox/hello/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

But we can only have one url per site, and we already have "www.mozilla.org" for the manifesto.

Is this url to hello.firefox.com okay?

https://hello.firefox.com/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

It redirects to the same place as above.

Comment 5

[ashonnard]

Hey Ed, 

The url has google analytics appended to it so that the Fennec team can track performance. 

Why can we not have two mozilla.org urls?

Comment 6

[Ed Lee :Mardak]

The google analytics parameters are passed to the final destination. You can check by clicking on

https://hello.firefox.com/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

There's an open bug about how new tab page combines multiple urls from the same site into a single tile.

Comment 7

[Ed Lee :Mardak]

Alternatively, we could use..

http://hello.www.mozilla.com/firefox/hello/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

It also redirects to the same

https://www.mozilla.org/en-US/firefox/hello/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

Comment 8

[Alex Gibson [:agibson]]

I would think using https://hello.firefox.com/ as a redirect URL would be a good idea if there's a domain restriction.

Comment 9

[Fabio Rios [:frios]]

(In reply to Alex Gibson [:agibson] from comment #2)
> > URL: https://www.mozilla.org/firefox/hello/start/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces
> 
> Please note, this URL is intended to be accessed directly through the
> product only (i.e. buttons directly in the Hello panel), rather than from
> external sources.
> 
> Can I suggest pointing people https://www.mozilla.org/firefox/hello/
> instead, as this page features a "Try Firefox Hello" button, which triggers
> opening the Hello panel via a special API.
> 
> The key reason is that the locale needs to be populated via the setting in
> Firefox, rather than the user's accept language header. This will also cater
> better for people who have already tried Hello.
> 
> CC'ing Cory Price.

Alex, can you elaborate on the language/locale setting. If I've downloaded the DE (german) Firefox browser, will the tour not launch in German?: https://www.mozilla.org/de/firefox/hello/start/

Comment 10

[Ed Lee :Mardak]

From 38.0.5 de build

Loading https://hello.firefox.com/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

goes to https://www.mozilla.org/de/firefox/hello/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces

Comment 11

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

(In reply to Fabio Rios [:frios] from comment #9)
> (In reply to Alex Gibson [:agibson] from comment #2)
> > > URL: https://www.mozilla.org/firefox/hello/start/?utm_source=directory-tiles&utm_medium=tiles&utm_campaign=sc-2015-hello&utm_content=screen-with-faces
> > 
> > Please note, this URL is intended to be accessed directly through the
> > product only (i.e. buttons directly in the Hello panel), rather than from
> > external sources.
> > 
> > Can I suggest pointing people https://www.mozilla.org/firefox/hello/
> > instead, as this page features a "Try Firefox Hello" button, which triggers
> > opening the Hello panel via a special API.
> > 
> > The key reason is that the locale needs to be populated via the setting in
> > Firefox, rather than the user's accept language header. This will also cater
> > better for people who have already tried Hello.
> > 
> > CC'ing Cory Price.
> 
> Alex, can you elaborate on the language/locale setting. If I've downloaded
> the DE (german) Firefox browser, will the tour not launch in German?:
> https://www.mozilla.org/de/firefox/hello/start/

As Alex mentioned above, let's not direct link to hello/start. The product page houses all of the logic necessary to drop the Hello panel, and start the user on the FTU tour. Recommendation is to send users to the Hello product page.

Comment 12

[Ed Lee :Mardak]

Attachment: screenshot

Comment 13

[[github robot]]

Commit pushed to master at https://github.com/mozilla/tiles-data

https://github.com/mozilla/tiles-data/commit/4673421359168add304e7543130be1adfbdf2e44
Closes Bug 1170768 - Traffic Firefox Hello (Hello_Directory1)

Comment 14

[Fabio Rios [:frios]]

Hey there. If I understand correctly, WE CANNOT have two tiles that point to the mozilla.org domain. If that's the case, then happy to go with with https://hello.firefox.com/ which redirects to the product page.

If the above is not a limitation, we should absolutely point to the tour: https://www.mozilla.org/firefox/hello/start/. I understand that was not the original purpose, but it does two valuable things for us:

1. provides additional tracking detail so that we can associate Hello product interactions, including creating a room and starting a call, all the way back to the source and messaging.

2. takes the user straight into the product by eliminating one step. Prompts within the FTE tour provide the necessary context for Firefox users.

Ed, can you confirm I understood the limitation correctly?

Comment 15

[Alex Gibson [:agibson]]

As already mentioned, linking directly to /firefox/hello/start is not something we advise. There are numerous technical reasons for this that I won't go into here to save a lengthy explanation, but it could lead to an unexpected experience for some users.

Comment 16

[Fabio Rios [:frios]]

Alex, I would like to understand the limitations as we are using /firefox/hello/start in other owned media channels such as email. I'll move this conversation to email so we don't complicate this bug.

Comment 17

[Alex Gibson [:agibson]]

(In reply to Fabio Rios [:frios] from comment #16)
> Alex, I would like to understand the limitations as we are using
> /firefox/hello/start in other owned media channels such as email. I'll move
> this conversation to email so we don't complicate this bug.

When we created the FTE we specifically funnelled all external media sources to the /firefox/hello/ product page for this reason. We should not be linking directly to it from any external media.

Comment 18

[ashonnard]

Hey Ed and Nan,
Please confirm this tile has been pulled!
Thanks, 
Annelise

Comment 19

[Nan Jiang [:nanj]]

This campaign has been pulled out in

https://github.com/mozilla/tiles-data/commit/c8918b378e2475ecb2d0ffe3a0880968329808e4