Closed
Bug 1224299
Opened 9 years ago
Closed 9 years ago
Update /new/ headline to match /choose/
Categories
(www.mozilla.org :: Pages & Content, defect)
Tracking
(Not tracked)
VERIFIED
FIXED
People
(Reporter: ckprice, Assigned: espressive)
References
()
Details
(Whiteboard: [kb=1895778])
Attachments
(1 file)
In bug 1205357, we developed a campaign download page[0]. This bug is opened to update the headline on /new/ to match that page. The reason is that we want to create a consistent message for users who may have seen some of our ad executions, and come to /new/ page via organic, or direct. cmore adds further benefits[1] of making it par for the course of always updating /new/ to match any campaign headlines moving forward. The headline is: Take Control. Choose Firefox. And it's localized on /choose/. There is a bit of complexity here as we would like to move over the localizations from /choose/. [0]https://www.mozilla.org/firefox/choose/ [1]cmore re: this headline, and moving forward. My generally opinion is that we should be keeping alignment in our messages, voice, and copy across all touch-points regardless if the audience is someone who is attributed to a campaign or not. This came up during our onboarding summit that we have lots of carry-over messages and themes from past campaigns lingering around over time and people stumble upon them. Given that 90% of our campaign visitors are being acquired via view-through conversions, that means they are simply searching on "firefox" or going to firefox.com and they see the personal/independent messages on the Firefox download page instead of the "Take Control" theme.
Assignee | ||
Updated•9 years ago
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Assignee: nobody → schalk.neethling.bugs
Whiteboard: [kb=1895778]
Assignee | ||
Comment 1•9 years ago
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:flod Currently the /new page's headline block looks as follows: {% if LANG == 'en-US' %} {# L10n: Line break below for visual formatting only. #} {{ _('When it’s personal,<br>choose Firefox.') }} {% elif l10n_has_tag('fx10_independent') %} {{ _('Choose Independent.') }} <br> {{ _('Choose Firefox.') }} {% else %} {{_('Committed to you, your privacy and an open Web')}} {% endif %} Seeing that the headline text we want to change it to now is localized, we obviously do not want to stick it into the LANG == 'en-US' conditional so, I am thinking the above would become: {% if l10n_has_tag('tracking_protection') %} {# L10n: Line break below for visual formatting only. #} { _('Take Control.<br> Choose Firefox.') }} {% elif l10n_has_tag('fx10_independent') %} {{ _('Choose Independent.') }} <br> {{ _('Choose Firefox.') }} {% else %} {{_('Committed to you, your privacy and an open Web')}} {% endif %} You agree? Can we clean the tags up more? Thanks!
Flags: needinfo?(francesco.lodolo)
Assignee | ||
Comment 2•9 years ago
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There is a syntax error in the above :-/ Should be: {{ _('Take Control.<br> Choose Firefox.') }}
Assignee | ||
Comment 4•9 years ago
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Comment 5•9 years ago
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Commits pushed to master at https://github.com/mozilla/bedrock https://github.com/mozilla/bedrock/commit/33bea574e4aa32507b728eb184a2a4085160d22f Fix Bug 1224299, update /new headline to match that of /choose https://github.com/mozilla/bedrock/commit/3609b22222c63a81c3c9bc1d2237379a8bf1bc4f Merge pull request #3560 from schalkneethling/bug1224299-update-new-page-headline-to-match-choose Fix Bug 1224299, update /new headline to match that of /choose
Updated•9 years ago
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Status: NEW → RESOLVED
Closed: 9 years ago
Resolution: --- → FIXED
Verified FIXED: headlines of "Take Control. Choose Firefox." exist and match on both http://www.mozilla.org/firefox/new/ and http://www.mozilla.org/firefox/new/
Status: RESOLVED → VERIFIED
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Description
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