1344896 - CRM/Email Marketing Request: Now I know my A or B, next time won't you sing with me?

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[dvincent]

>> Mozilla Team/Department
Developer Marketing
>> What kind of relationships are you looking to develop?
Developer ones.
>> How will you nurture these relationships?
Goat photos and gifs of cats jumping into boxes.

Just kidding... we'll send them relevant and useful content in a weekly newsletter in a way that's very engaging and relevant to them.
>> How will success be measured?
Open rates, click-through rates
>> What is the risk to not doing this?
We send out newsletter after newsletter, always optimistic that we'd reach someone, but we are really just shouting into the abyss. Forever. Alone.
>> What's the timeline for launch?
ASAP - probably next sprint.

Comment 1

[Jessilyn Davis]

Thanks, Danielle!

I've got this in our backlog to talk about prioritizing for next sprint (starting April 3).

Will let you know what we decide when we sprint plan next week.

Thanks!

Comment 2

[Jessilyn Davis]

We're going to do this this upcoming sprint! We'll keep you posted on when the infra is setup to train you on :)