Closed
Bug 1347187
Opened 7 years ago
Closed 7 years ago
Need to update headline on first run page from Almost Done to Free as a Fox
Categories
(www.mozilla.org :: Pages & Content, defect)
Tracking
(Not tracked)
RESOLVED
FIXED
People
(Reporter: mheubusch, Assigned: agibson)
References
()
Details
Attachments
(1 file)
Please update the headline on this page: https://www.mozilla.org/en-US/firefox/52.0/firstrun/ Change from: Almost done! to: Free as a fox
Comment 1•7 years ago
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There were two types of test done to evaluate the "Almost done!" copy. 1) Quantitative A/B testing of the headline (1 control + 7 variations), which can be found here: https://mana.mozilla.org/wiki/display/FIREFOX/%5Bbug+1338667%5D+First+Run%3A+Headline+Tests 2) Qualitative user research was performed by the Firefox UX team found that the "Almost done" copy was misleading. Michelle: can you link to the user research doc or just provide a summary of it here or in the mana wiki link above?
(In reply to Chris More [:cmore] from comment #1) > There were two types of test done to evaluate the "Almost done!" copy. > > 1) Quantitative A/B testing of the headline (1 control + 7 variations), > which can be found here: > > https://mana.mozilla.org/wiki/display/FIREFOX/ > %5Bbug+1338667%5D+First+Run%3A+Headline+Tests > > 2) Qualitative user research was performed by the Firefox UX team found that > the "Almost done" copy was misleading. > > Michelle: can you link to the user research doc or just provide a summary of > it here or in the mana wiki link above? Here it is:https://docs.google.com/document/d/12gA4wJpaSpJRozMrPj0YDADSFwlYdZ624thRuGn7rgE/edit The salient paragraph partially validates and references past research: This finding is related to Expectation 2: Previous user research found issues with the “Almost Done” page that asks people to create a Firefox account. Some people thought it was mandatory, and others created an account but did not know what the account offered. (Onboarding Experience User Research Summary, Bill Selman;)
Assignee | ||
Updated•7 years ago
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Assignee: nobody → agibson
Status: NEW → ASSIGNED
Assignee | ||
Updated•7 years ago
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Severity: major → normal
Assignee | ||
Comment 3•7 years ago
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Comment 4•7 years ago
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Commits pushed to master at https://github.com/mozilla/bedrock https://github.com/mozilla/bedrock/commit/b72f64e975e2daa588cc689398e52f0305af4856 [fix bug 1347187] Update headline on firstrun page https://github.com/mozilla/bedrock/commit/1623bdabd8c01ed8394fcef9d2faf5014ee7f619 Merge pull request #4746 from alexgibson/bug-1347187-firefox-firstrun-headline [fix bug 1347187] Update headline on firstrun page
Updated•7 years ago
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Status: ASSIGNED → RESOLVED
Closed: 7 years ago
Resolution: --- → FIXED
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Description
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