1428136 - CRM/Email Marketing Request: about:addons newsletter

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[Caitlin Neiman [:caitmuenster]]

>> Mozilla Team/Department
Add-ons Community Experience Team (ACE)
>> What kind of relationships are you looking to develop?
This is a pre-existing relationship with extension developers 
>> How will you nurture these relationships?
Newsletter will provide links to new and relevant development documentation, developer success stories, announcement of upcoming developer contest 
>> How will success be measured?
Open rate
Unsubscribe rate
Click through rate


>> What is the risk to not doing this?
Add-on developers might not be aware of upcoming changes or resources. 
>> What's the timeline for launch?
Content freeze: Feb 16
AMO/Salesforce refresh: Feb 20
Send date: Feb 21
>> Any other info we should know?
ARCI & logistics document: https://docs.google.com/document/d/1ctI2ilVU5J8-v1_IyNnTmQI2G3zpsxwDm9V8NbVy5BU/edit#heading=h.9eqaxjylnxby

Comment 1

[Lisa Wright]

Thanks, Caitlin! I just invited you to a project intake meeting on Monday 1/8 at 9am. Talk with you then.

Comment 2

[Caitlin Neiman [:caitmuenster]]

Updated AMO/SalesForce refresh: Feb 27 
Updated send date: Feb 28

Comment 3

[Lisa Wright]

Thanks for meeting, Caitlin! Notes can be found here:

https://docs.google.com/document/d/1hB-PHqLmWhjsoxmbP5Y-Tt0R6YqXoiy9cpmDcYrVhSA/edit#

We've got this in our backlog to look at supporting for next sprint, with a tentative plan of:
 - Jorge refresh: 2/26 AM
 - Andrew data refresh: 2/26 PM
 - Send date: 2/27

Comment 4

[Caitlin Neiman [:caitmuenster]]

Email sent on 2/27.