266654 - Present a unified view of firefox's species

Status: RESOLVED WONTFIX

(Marketing :: General, task)

Description

[Adam D. Moss]

So, technically a firefox is a nickname for a red panda.  I didn't know that --
I guess that most people don't.

However, the (nice) logo is definitely leaning towards representing vulpes
vulpes, the red/common fox.  I see users referring to firefox as the 'fox',
'foxen' in plural (for some reason), and never a '[red] panda'.  The
mozillastore soft-toy is a red panda, however.

This is a fairly minor branding/logo issue.  My inclination would be to
generally run with vulpes vulpes.

Comment 1

[Daniel Wang]

worksforme.
see http://www.hicksdesign.co.uk/journal/377/branding_firefoxindex.php
the original sketch actually looks more like red panda, and the current version
looks like a fox to me (more pointy ears and tail)

Comment 2

[Adam D. Moss]

I don't see how that's worksforme though.  You're agreeing that the firefox
identity is portraying two different species (for example, the toy vs the logo).

Comment 3

[Justin Wood (:Callek)]

been far too long open...