556637 - Android beta release video

Status: RESOLVED FIXED

(Marketing :: General, task)

Description

[Caitlin Looney]

Rainer and I have been discussing a video that showcases Firefox on Android, excitement around the beta release and a closing CTA to join Android beta program. This video would be more of an emotional "vision piece" (be a part of something good) and less about a hardcore product demo (we'll release demos with each new release).

Goals:
-Showcase Firefox beta (and top features) on most popular Android devices (20%)
-Show community involvement = success (relay the sentiment to our users and developers who helped us get to where we are) (40%)
-Get them excited about what's to come/what to expect (imagine a world...) (40%)
-End with one place to go/way to sign up and join beta program

*I've been given the rights to 1min of audio from Universal Motown Republic Group Artist Kate Earl's "Melody" - this could be a good option, but I have a professional musician friend who's happy to create something custom for us as well. 

Go live date: Early Q3 with Android beta release

Comment 1

[Tara (musingt)]

Long overdue -- closing.  Thanks.