657427 - Join Mozilla - Write copy Join Mozilla large and small "What's New" page promos

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Chelsea Novak [:chelsea]]

Hello!

Can you write promo copy for small and large Join Mozilla promos for the what's new page. 

Related design bug: https://bugzilla.mozilla.org/show_bug.cgi?id=655275 - it has been assigned to Lee. 

Here's what I have already, but I think you can improve on it :)

Large promo
*Every browser does fast. Not every browser does good. Do good today and become part of the movement that builds Firefox. Join Mozilla
*Doing good is part of our code. Make it part of yours and Join Mozilla today.  

Small promo
*You + the Web = awesome. Join Mozilla today
*Be part of the Firefox movement. Join Mozilla today


There's no immediate deadline on this, but if we could get the copy in the next two weeks that would be great. 

Let me know if you have any questions about this and thanks!

Comment 1

[Chelsea Novak [:chelsea]]

Just an FYI, Lee has mocked up the design w/o copy. 
http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/JPG/joinmoz_whatsnew_01.jpg

Comment 2

[Matej Novak [:matej]]

I think Lee's mockup looks good, just needs a tweak to the CTA so it's not so repetitive in a small space. I've done that as well as some other options below. Let me know what you think.


Large promo:

HEAD: Join Mozilla
BODY: Help us build a better Web.
CTA: Become a supporter today!

HEAD: Love the Web?
BODY: Help us make it better.
CTA: Join Mozilla today!

HEAD: Join Mozilla
BODY: Doing good is part of our code.
CTA: Make it part of yours


Small promo:

HEAD: Love the Web?
BODY: Help us make it better.
CTA: Join Mozilla today!

HEAD: Join Mozilla
BODY: Show your support for the world's largest public resource.
CTA: Protect the Web!

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Start protecting the Web today!

Comment 3

[Chelsea Novak [:chelsea]]

Thank you! I like:

Large: 
HEAD: Join Mozilla
BODY: Doing good is part of our code.
CTA: Make it part of yours

Small:
HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Start protecting the Web today!

CCing Jane to get her feedback.

Comment 4

[Jane Finette]

(In reply to comment #3)

I like the large banner copy.

The small one I like the header and body, but the CTA is a bit long. can we make it more punchy? Seems like a lot of copy for such a small promo box. e.g. Protect the Web today! or Show your support today?

Comment 5

[Matej Novak [:matej]]

(In reply to comment #4)
> (In reply to comment #3)
> 
> I like the large banner copy.
> 
> The small one I like the header and body, but the CTA is a bit long. can we
> make it more punchy? Seems like a lot of copy for such a small promo box.
> e.g. Protect the Web today! or Show your support today?

Either of those would work for me. You could even take the "today" off either one to make it even shorter. In that case I'd suggest:

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Show your support!

Comment 6

[Chelsea Novak [:chelsea]]

+1 to that.

Comment 7

[Jane Finette]

me too!

Comment 8

[Tara (musingt)]

Ok guys, is that our final copy?  If so I'll relay to Lee so he can update the mockup. Looks good to me.

Comment 9

[Chelsea Novak [:chelsea]]

Final! :)