657505 - Replace Spark Promos on Mozilla.com - Copy Bug

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

We'd like to replace the spark promos on Mozilla.com with generic Mobile promos, and in some cases, Mobile Beta promos. 

Please see the link below for more direction. The bubbles in dark blue are the new assets that are needed. 

https://docs.google.com/drawings/d/1ZjDQ81qLomnnaAKvK-gJ6N14zRr6Pw_PKYJ9d9MDO9s/edit?hl=en

Would be good to have this by mid next week, 5/25, if possible. 

Thanks!

Laura

Comment 1

[Laura Forrest]

Updated link in case the above doesn't work:

https://docs.google.com/drawings/d/1ZjDQ81qLomnnaAKvK-gJ6N14zRr6Pw_PKYJ9d9MDO9s/edit?hl=en&authkey=CIrRo54G

Comment 2

[Laura Forrest]

Hey Matej - The Spark campaign ends Monday, 5/30. It would be great to get this new copy to WebDev by Wed (EOD) this week so they can start building the changes to deploy on Monday. 

Does that sound reasonable?

Comment 3

[Matej Novak [:matej]]

(In reply to comment #2)
> Hey Matej - The Spark campaign ends Monday, 5/30. It would be great to get
> this new copy to WebDev by Wed (EOD) this week so they can start building
> the changes to deploy on Monday. 
> 
> Does that sound reasonable?

Not a problem. I'll have copy for you tomorrow. Thanks for the ping.

Comment 4

[Matej Novak [:matej]]

Here you go, numbered according to the Google doc linked in comment 1. Let me know if you have any questions or thoughts. Thanks!

1. (no change)

2. Options:
Get Up and Go
Get Firefox for Mobile
Go Mobile with Firefox

3. (existing)

4. Options:
Head: Get Up and Go Mobile
Body: Take your Web with you with Firefox for mobile.
CTA: Get it now

Head: Take Your Web With You
Body: Browse from anywhere with Firefox on your mobile device.
CTA: Go mobile

Head: Download Firefox for Mobile
Body: It’s your Web, anywhere you go.
CTA: Get it now

5.
a)
It’s your Web, anywhere you go.

b)
HEAD: Take Beta to Go
BODY: Give feedback and help shape Firefox for mobile.
CTA: Go mobile

6.
a) 
Get Firefox Beta for mobile and give feedback

b) 
HEAD: Take Beta to Go
BODY: Give feedback and help shape the future of Firefox for mobile.
CTA: Go mobile

7. (just removing Spark icon and CTA)

Comment 5

[Tara (musingt)]

Thansk Matej, some thoughts:

1. LoFo, did you still need copy for the mobile promo that will rotate in? or do you have that already?

2. I like:

* Get Firefox for Mobile
* Go mobile with Firefox

3. LoFo, can't we use the phone in a cloud graphic with the FF logo inside it?  I like that.  Is there anything else you need here?

4. I like:

Head: Download Firefox for Mobile
Body: It’s your Web, anywhere you go.
CTA: Get it now

would we style "for Mobile" in bold? Trying to see which copy looks good in the font style mix that we have going.  "Go Mobile" fits better IMO.

Head: Get Up and Go Mobile
Body: Take your Web with you with Firefox for mobile.
CTA: Get it now

I like this one more, personally. Even though I don't like saying "Get" twice.

5. I can't click on the links that are referenced in LoFo's doc, but in the copy provided... wouldn't the "to Go" be styled as bold Caps?  Is that what we want highlighted?

6.b, same question as above.

-----------

LoFo, seems like we've hit our timing deadline on this.  I think we're close to wrapping up though.

Comment 6

[Matej Novak [:matej]]

(In reply to comment #5)
> Thansk Matej, some thoughts:
>
> 4. I like:
> 
> Head: Get Up and Go Mobile
> Body: Take your Web with you with Firefox for mobile.
> CTA: Get it now
> 
> I like this one more, personally. Even though I don't like saying "Get"
> twice.

We could say "Download it now" in the CTA instead.

Comment 7

[Tara (musingt)]

I like that.  LoFo, Caitlin, Slater?

Comment 8

[John Slater]

+1

Comment 9

[Tara (musingt)]

LoFo, ping?

Comment 10

[Laura Forrest]

(In reply to comment #5)
> Thansk Matej, some thoughts:
> 
> 1. LoFo, did you still need copy for the mobile promo that will rotate in?
> or do you have that already?
> 
> 2. I like:
> 
> * Get Firefox for Mobile
> * Go mobile with Firefox
> 
> 3. LoFo, can't we use the phone in a cloud graphic with the FF logo inside
> it?  I like that.  Is there anything else you need here?
> 
> 4. I like:
> 
> Head: Download Firefox for Mobile
> Body: It’s your Web, anywhere you go.
> CTA: Get it now
> 
> would we style "for Mobile" in bold? Trying to see which copy looks good in
> the font style mix that we have going.  "Go Mobile" fits better IMO.

+1 for the "Go Mobile" since it will be in bold.

Comment 11

[Caitlin Looney]

+1 for Go Mobile.