674983 - Copy for Evergreen Product Snippets

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Mesa [:lmesa] [:lvmesa]]

Hi Matej,

Laura and I are working on building a content library of feature-centric snippets that we could use and deploy when needed--particularly in slow feature releases and to also help us keep the content fresh. 

These are not tied to Fx 6 release, but it would be great to get these snippets for end of next week so we can start the localization for deployment soon after the Fx 6 launch. 

The copy on the snippets should be ever-green, so definitely no version specific copy. 

The product snippets we'd like are for the follwoing features:

-App tabs
-Panorama
-DNT
-Stop/Reload button (I'd like this to be around the new location of the button)
-Plugins Check (something generic about making sure plugins are always up to date)
-Personas
-Customizing UI (This should be around customizing the buttons and layout of your UI by right clicking the chrome. basic customization message here too. 

Let me know if I can give you more information!

L

Comment 1

[Laura Forrest]

In terms of user base: these snippets will be shown mainly to mainstream GA users. Keep it simple and try to address the "what's in it for me?!" question.

Comment 2

[Matej Novak [:matej]]

Here you go. I did two for each (and three for Plugin Check, just to keep it interesting) so you have some options. Let me know if you'd like any changes.


Make a permanent home for the sites you visit most with App Tabs.

App Tabs give email and social networking sites a permanent place in your toolbar.

Too many tabs? Reclaim your browser from the clutter with Panorama.

Use Panorama to arrange your open tabs into groups.

Use Do Not Track to tell sites you don't want them to collect your personal information.

Keep your private info private. Tell sites not to track you with Do Not Track.

Stop loading or reload any page with one button, now located at the right of your address bar.

Stop and reload are now the same button. Find it at the right of your address bar.

Make sure your plugins are up to date. Visit our Plugin Page regularly.

Check out Plugin Check to make sure your plugins are up to date.

Keep your plugins up to date and stay safe online with Plugin Check.

The best kind of Firefox is your kind of Firefox. Make it look just the way you like with Personas.

Keep your Firefox in style. Dress it up in the latest Personas.

No two Firefox users are alike. Make your browser your own. Right-click on the home button and select Customize.

Add any button to your browser or remove the ones you don't use. Right-click on home and select Customize.

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

(In reply to comment #2)
> Here you go. I did two for each (and three for Plugin Check, just to keep it
> interesting) so you have some options. Let me know if you'd like any changes.
> 
> 
> Make a permanent home for the sites you visit most with App Tabs.
> 
> App Tabs give email and social networking sites a permanent place in your
> toolbar.

+1

> 
> Too many tabs? Reclaim your browser from the clutter with Panorama.
> 
> Use Panorama to arrange your open tabs into groups.

+1
> 
> Use Do Not Track to tell sites you don't want them to collect your personal
> information.
> 
> Keep your private info private. Tell sites not to track you with Do Not
> Track.

+ 1

> 
> Stop loading or reload any page with one button, now located at the right of
> your address bar.
> 
> Stop and reload are now the same button. Find it at the right of your
> address bar.

+1
> 
> Make sure your plugins are up to date. Visit our Plugin Page regularly.
> 
> 
> Keep your plugins up to date and stay safe online with Plugin Check.
> 

I like these two.
> The best kind of Firefox is your kind of Firefox. Make it look just the way
> you like with Personas.
> 
> Keep your Firefox in style. Dress it up in the latest Personas.

+1
> 
> No two Firefox users are alike. Make your browser your own. Right-click on
> the home button and select Customize.
> 
> Add any button to your browser or remove the ones you don't use. Right-click
> on home and select Customize.

I think i prefer combining these two. 

So, for example, "No two Firefox users are alike. Add any button to your browser or remove the ones you don't use. Right-click on home and select Customize."  

I think its long, but the bridge around the idea of customize and what that actually means 
in the real world is stronger.

Comment 4

[Matej Novak [:matej]]

(In reply to comment #3)
> 
> I think i prefer combining these two. 
> 
> So, for example, "No two Firefox users are alike. Add any button to your
> browser or remove the ones you don't use. Right-click on home and select
> Customize."  
> 

I don't see an easy way to trim that, but if you're OK with the length, I think it flows nicely.

Comment 5

[Laura Mesa [:lmesa] [:lvmesa]]

Cool--works for me.