716072 - [Firefox Aurora Update] Add "Learn More" Buttons in Firefox Aurora Page

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Grace Jimenez :grace]

Hi Ty, 

can add a "Learn More" button inside each copy box (lower right). 

Preview Features --> Learn More --> http://www-dev.allizom.org/en-US/firefox/11.0a2/auroranotes/

Share Your Feedback --> Learn More --> https://input.mozilla.com/en-US/feedback
(eventually i want a page with instructions on how to provide feedback)

Shape the Future of Firefox --> TBD 
want to link this page to the aurora forum once that is set up

We've been running online ads for Firefox Aurora the last couple of weeks. 
The CTR results are looking pretty good, getting higher than industry standard on CTR. However, we are finding that conversion rates of the page (downloads/visits)  are a bit low.

We are just trying to think what slight improvements can we make in the landing page and see if it would make any difference in conversion performance.

By adding the learn more buttons/links, gives user more information about aurora (especially if this is their first time in the site and want to find out more information).

let me know what you think. I'm hoping we can update the page while we are still running the campaigns. will you be able to add the buttons in the design by early next week?

this is for both mobile and desktop.

Thanks!

Comment 1

[Ty Flanagan]

Attachment: Ffx Aurora - Desktop - Learn More Links

I think text links will work better than the buttons. Take a looksy

Comment 2

[Grace Jimenez :grace]

sweet thanks ty!