748951 - Copy and design for Firefox Brand Roll up banners for Cannes

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Chelsea Novak [:chelsea]]

To go with the wonderful Firefox Flicks rollup banners that Rhonda made earlier this year, we'd also like to make three different Firefox Brand roll up banners for the Cannes event.

We were thinking they could be some of the brand messages we did in last year's brand campaign. Maybe one of the following (John, Tara, let me know which ones we thought went over best). 

Principles over Profits
Every browser does fast. Not every browser does good.
.com brains. .org heart

I'd like to keep it to just the firefox logo, wordmark an the one of the messages above so that these can be reused at other Firefox events.

We need the art files for these by May 7 so they can be produced for Cannes. 

Thanks! Holler if you have questions. 
Cheers, 
C

Comment 1

[Kristin Baird]

Thanks Chelsea.

"Doing good is part of our code" should also be one to consider.

Comment 2

[Chelsea Novak [:chelsea]]

Hey John and Tara, 
Ping on this. It looks like we're going to need these on May 3. Sorry about this. The event people in Cannes moved the dates on us. 

Do you have someone you can assign this to?

Comment 3

[Tara (musingt)]

Rhonda!

Comment 4

[Tara (musingt)]

looks like matej wasn't cc-ed here.

Comment 5

[Matej Novak [:matej]]

I would also consider these two:

The browser with soul.

Not every venture is about capital.

Though all the other ones are good options as well.

John, any in particular you'd like to see used here? Here's the complete list of contenders:


Principles over Profits

Every browser does fast. Not every browser does good.

.com brains. .org heart.

Doing good is part of our code.

The browser with soul.

Not every venture is about capital.

Comment 6

[Rhonda Spencer]

hey guys--
Since this is due tomorrow can we narrow it down to 2-3 phrases you would like to see? That way I can mock this up quickly and we can get it out tomorrow?
:)
--rhonda

Comment 7

[Chelsea Novak [:chelsea]]

I'd like to hear back from John and Tara about which ones performed best, but my three choices would be: 

Every browser does fast. Not every browser does good.

Doing good is part of our code.

The browser with soul.

Kristin, do you agree with these?

Comment 8

[John Slater]

Agreed with the suggestions from comment #7. In particular, I think these are the strongest for this audience:

Doing good is part of our code.

The browser with soul.

Comment 9

[Rhonda Spencer]

Hey Guys--
So the last event banners we did were for the Palais Banners. It was one vertical banner and the size was 1000 mm wide x 2400 mm tall.

Do you want this same size or are you thinking of a size that we had done earlier in inches?

Thanks!
--rhonda

Comment 10

[Chelsea Novak [:chelsea]]

Hey Rhonda, 

These are Rollup banners. I think you did a basic flicks one for Kristin earlier. So they're not like the pallais ones. Do you still have the dimensions of the one you did?

Kristin, do you have the rollup measurements?

Comment 11

[Rhonda Spencer]

Yes, Kristin if you have those measurments that would be great. We have done about 5 or 6 banners so far, and I have them saved by measurement but not by term.
:)
Thanks!
--rhonda

Comment 12

[Kristin Baird]

I just looked through all of my emails from the event agency and she keeps saying the roll up banners are the same size as the ones we sent here. So, Rhonda, do them the same size as the ones we did for Bob. From my notes it looks like they were 30x88. Let me know if you have questions.

Comment 13

[Kristin Baird]

PS I agree with John's recommendations

Comment 14

[Rhonda Spencer]

Hey Kristin--
We actually did a couple of sizes, and then a 24 x 36" poster, but Im assuming you dont need the poster size, so the other two sizes were 24" x 72" and 30" x 88".

Do you want both sizes in the two versions that John recommended, or one each for each size, or both versions in just one size?

Sorry but that makes it clearer for me to get you what you need. :)

thanks--
rhonda

Comment 15

[Kristin Baird]

The 30x88" only is great. Thanks.

Comment 16

[Rhonda Spencer]

Attachment: 30 x 88 FF roll up banner, v1

Comment 17

[Rhonda Spencer]

Attachment: 30 x 88 FF roll up banner, v2

Comment 18

[Rhonda Spencer]

Attachment: 30 x 88 FF roll up banner, v3

The three copy options are above. These are low res PNG for proofing only--the illustrator files are massive.
Thanks!
--rhonda

Comment 19

[Rhonda Spencer]

hey guys!
Any update on this?
:)
--rhonda

Comment 20

[Kristin Baird]

Showing these to CBeard as soon as he gets out of his meeting for approval. Should be shortly.

Comment 21

[Kristin Baird]

Banners are approved. Thanks

Comment 22

[Rhonda Spencer]

hey guys--
here are the three banners, print ready with a 1" bleed. 
http://dl.dropbox.com/u/36432639/Firefox_banners_rollup.zip

These are Illustrator PDF's with the fonts outlined--Bob should be able to just run with these but if there are any issues please let him know he can contact me directly.
:)
Thanks!
--rhonda