895681 - Firefox OS notecard

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jennifer Balaco]

>>Project/Request Title:
Firefox OS notecard

>>Project Overview:
- notecard to use for thank yous, etc when sending out gear
- might be good to do both a Firefox OS and a Firefox version?


>>Creative Specs & Deliverables:
- artwork for either 5” x 3.5” or 5" x 7" 

>>Launch Date:
2013-07-31

>>Creative Due Date:
2013-07-24

>>Mozilla Goal:
All

>>Points of Contact:
Not provided

Comment 1

[Rhonda Spencer]

Hey All--
A PDF with both the FF and FFOS notecard proof is here:
https://dl.dropboxusercontent.com/u/36432639/FF_FFOS_notecard_proof.pdf

This is the 5" x 3.5" version with a center fold.

Let me know what you think.

Thanks!
--rhonda

Comment 2

[John Slater]

Thanks Rhonda. A few quick thoughts:

- is there a particular reason why these are oriented vertically rather than horizontally? I'd expect a TY card like this to be horizontal, like a postcard.
- the message on the inside - Thank You! - feels off to me. Do we even need a message on the inside? What are we thanking people for? Is it the same thing every time? Would be nice to have a more artful way of saying that.
- would like to see the FxOS card utilize the fox illustration in some way...we have a lot of space to play with, so would be great to incorporate it.

Comment 3

[Jennifer Balaco]

We don't need the inside message, and is probably best to leave it blank so they can be used for multiple purposes.

Comment 4

[Rhonda Spencer]

OK, then you will not need a file for the inside of the card at all. Were there any other changes or is this OK as is?
:)
--rhonda

Comment 5

[John Slater]

I do think we need the Firefox OS fox illustration on that one, yes. Also, I'd like the card to be horizontal, not vertical. (more details in comment #2)

Ping me if you want to discuss further!

Comment 6

[Rhonda Spencer]

Hey John--
Somehow I didnt see the comment #2 the first time, sorry. Also--the reason the note looks vertically oriented is that I was showing the front and back at the same time, there would be a center fold so the back would be solid blue and the front is blue with the graphic. The new proof just shows the front of the notecard, sorry if that was confusing.

Also--and this is something Im not sure about--do you want to show the Fox illustration in both versions or in just the FF OS version?

Here is a proof of the front of the FF OS version:
https://dl.dropboxusercontent.com/u/36432639/FFOS_notecard_front.pdf

--rhonda

Comment 7

[Rhonda Spencer]

Also--here is a version of the FF Notecard front (just the front without the back showing)
https://dl.dropboxusercontent.com/u/36432639/FF_notecard_front.pdf

There is no longer any message inside the card so it will be blank.

--rhonda

Comment 8

[John Slater]

Thanks Rhonda...appreciate the explanation!

Re: the FxOS one, can you play around with it and see how it would look if parts of the fox (not a huge amount, just bits here & there) bled off the edge of the card? I think that would fill the space really nicely. Feel free to use a different post if that works better.

Also, we only want the illustration in the FxOS one.

Comment 9

[Rhonda Spencer]

Hi John--
here is the link to the FF OS notecard front with the fox going off the edge a little.
https://dl.dropboxusercontent.com/u/36432639/FFOS_notecard_front.pdf

This is the only fox illustration I have in EPS format -- if you think there might be a better pose to use please send it my way and I'll try it out.
:)
--rhonda

Comment 10

[John Slater]

Thanks Rhonda. I'd recommend trying out another pose in that case...I think some of the others may work a little better in this case.

I just sent you the link through Box...if that doesn't work, let me know and I'll try it another way.

Comment 11

[Rhonda Spencer]

Hi John--
Here is the FFOS notecard proof--this shows where the fold would be on the card, and both the front and back sides:
https://dl.dropboxusercontent.com/u/36432639/FF_OS_notecard_proof.pdf

Here is the FF notecard, again with the fold and showing both back and front views:
https://dl.dropboxusercontent.com/u/36432639/FF_notecard_proof.pdf

I am out of town starting tomorrow until 9/10, so I am going to stuff the print ready files and post them here just in case you approve these versions and want to get them to print. If you decide to print these, please send both the proofs and the stuffed file to the printer:
https://dl.dropboxusercontent.com/u/36432639/FF_notecard_proof.pdf


If you have changes to these, I can finish them when I return after 9/10.
:)
--rhonda

Comment 12

[Jennifer Balaco]

Thanks, Rhonda. I'm going to go ahead and resolve.