901674 - September 2013 Social Graphics Batch 3

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

>>Project/Request Title:
September 2013 Social Graphics Batch 3

>>Project Overview:
To support September social posts and increase engagement. 

1) 303 tabs - All locales - 
we have a user quote about how great Firefox is with a hashtag #DoingItRight Perhaps we show lots of tabs? or we do it in a thought bubble? 

"303 tabs currently open in my Firefox. Still working great as ever." - Firefox fan Siddharth A. (firefox logo) #DoingItRight

2) No One Ever - all locales - same style as others. Unsure of imagery. Ideas?

"I want my browser to share my Web habits without my consent." ~said no one ever.

3) EN only - talk like a pirate day. Can we have a graphic that says "Arrr you using Firefox" with a pirate? 

The status update (text for reference, not for graphic) is "Ahoy, land lubbers! Avast! Hoist the mizzen mast, splice the mainbrace and… other such things. Tell us your favorite things about Firefox in your best pirate tongue for
Talk Like a Pirate Day!"

4) Far out graphic. We want to do a similar optical illusion graphic, with the logo in the center, to this https://www.facebook.com/photo.php?fbid=10151736237929653&set=a.124804629652.101377.114998944652&type=1&theater

5) Tell your friends - all locales
this is a desktop share graphic. Text for graphic "If you think Firefox is the best browser, click like or share."

PS: I am making these all due in August because I'm out for 2 weeks in September, and I need to have all these in the social calendar for scheduling while I'm out. But we're entering the early early, so that you can plan for it.

>>Creative Specs & Deliverables:
403x403 jpg localized when needed

>>Launch Date:
2013-09-11

>>Creative Due Date:
2013-08-28

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail]

Comment 1

[Jennifer Balaco]

Assigning this over to Matt.

Comment 2

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote

This one is a bit tricky, but the idea I am going for is to make use of analytics style charts to appear like they are haphazardly scattered from the browser on screen. Let me know what you think of this idea.

Comment 3

[MT]

Attachment: September_403x403_FB_post_pirate

Hi Carmen,

Here's what I had in mind for the Pirate post. I've gone with a more simplified approach rather than creating a full pirate..the idea is to use common pirate imagery, like the treasure map.  Key points, the X in Firefox being the X marks the spot, and the pirate hook is to appear as a subtle question mark.

Comment 4

[John Slater]

(In reply to MT from comment #3)
> Created attachment 796405 [details]
> September_403x403_FB_post_pirate
> 
> Hi Carmen,
> 
> Here's what I had in mind for the Pirate post. I've gone with a more
> simplified approach rather than creating a full pirate..the idea is to use
> common pirate imagery, like the treasure map.  Key points, the X in Firefox
> being the X marks the spot, and the pirate hook is to appear as a subtle
> question mark.

OMG...amazing.

Comment 5

[Carmen]

+1 to John's comment - lurrrrrve the pirate one. That one's good to go!

I'm not AS convinced with the No One Ever graphic. I know these are hard. Maybe the little icons represent something else. Like I hate it when I shop for something and buy, say, yellow shoes, and then all the ads are for yellow shoes. Is there a shop icon? An icon for personal info? I don't know - this one is tricky. 

I'll post the locales for No one Ever in a few minutes.

Comment 6

[Carmen]

Note: These translations are for "said no one ever" - we were asked to change from just "No one ever"

No One Ever translations

ES
"Quiero que mi navegador comparta mis costumbres en línea sin mi consentimiento." ~Nadie, nunca.

PT
"Eu quero que meu navegador divulgue informações sobre minha navegação sem me pedir nada." Ninguém vai dizer isso.

DE
„Ich möchte, dass mein Browser meine Web-Gewohnheiten ohne mein Einverständnis weitergibt.“ ~Hat niemals jemand gesagt.

ID
"Saya ingin peramban saya membagikan kebiasaan berinternet saya tanpa persetujuan saya." ~tidak seorang pun.

PL
"Chcę, aby moja przeglądarka udostępniała informacje o moich zwyczajach bez mojej zgody" - nikt nigdy

GR
"Θέλω ο browser που χρησιμοποιώ να μοιράζεται τη διαδικτυακή μου συμπεριφορά χωρίς τη συγκατάθεσή μου" ~φυσικά και όχι.

Comment 7

[Carmen]

Translations for "Tell your friends graphic"

ES
Si crees que Firefox es el mejor navegador, haz clic en Me gusta o comparte.

PT
Se você acha que o Firefox é o melhor navegador, curta ou compartilhe!

DE
Teile das, wenn du findest, dass Firefox der beste Browser ist.

ID
Jika menurut Anda, Firefox adalah peramban terbaik, klik "suka/like" atau bagikan.

PL
Udostępnij albo polub, jeśli uważasz, że Firefox to najlepsza przeglądarka!

GR
Αν πιστεύετε ότι ο Firefox είναι ο καλύτερος browser, πατήστε ¨Μου αρέσει¨ ή κοινοποιήστε το.

Comment 8

[Carmen]

303 tabs translations

ES
"Hay 303 pestañas abiertas en mi Firefox en este momento. Sigue funcionando tan bien como siempre." - Siddharth A., seguidor de Firefox. #UnBuenTrabajo

PT
"303 abas abertas no meu Firefox e tudo continua funcionando rápido como sempre." - Siddharth A., fã do Firefox #FazendoIssoCerto

DE
„Mein Firefox hat zur Zeit 303 offene Tabs. Er funktioniert immer noch genauso toll wie sonst.“ – Firefox-Fan Siddharth A. #DoingItRight

ID
"Saat ini, ada 303 tab terbuka di Firefox saya. Tetap bekerja hebat seperti biasa." - Penggemar Firefox Siddharth A. #DoingItRight

PL
"303 zakładki otwarte w Firefoksie. Nadal działa znakomicie." - Siddharth A., fan Firefoksa #DoingItRight

GR
"303 καρτέλες ανοιχτές στον Firefox. Κι ακόμα δουλεύει τέλεια." - Firefox fan Siddharth A. #DoingItRight

Comment 9

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_v2

I see what you are saying with the No One Ever post...it could just be the altering the icons to make them more specific as to the generic look I've gone with.  When I think of a shopping icon, I think of the grocery cart, and with personal info, perhaps the avatar icon with a lock, or a small 'i' for info in the corner?  This is a v2 option I thought could work.

Comment 10

[MT]

Attachment: September_403x403_FB_post_optical

How do you feel about something like this for the optical illusion post?

Comment 11

[Carmen]

The No One Ever one is better now, I think. If John's okay I'm okay

The optical illusion post. I'm not sure I get the optical illusion (I've been watching "Brain Games" on TV, I suck at them apparently.) Is there an optic that looks like the background is moving or something?

Comment 12

[MT]

Attachment: September_403x403_FB_post_303tabs

This one is pretty simple and straight forward...making use of the speech bubble to imply a quote, as well as a stylized browser with multiple tabs open.

With regards to the illusion, I will see if I can source a better one that gives off the impression of movement. Are we open to purchasing one if its exactly what we are looking for? I'm not sure if I will be able to recreate something like that from scratch.

Comment 13

[Carmen]

Comment on attachment 796690 [details]
September_403x403_FB_post_303tabs

For the 303 tabs one, now that I see it.

Here's how I'd do the graphic.

Thought bubble, with the thought coming out of the fan's name Siddharth A. 

Under the thought bubble and name, in a prominent way #DoingItRight

Thoughts?

Comment 14

[Carmen]

If we need to purchase a better one, it depends on the cost, but I'll go with yes. I don't know how that works, though. John, do you know?

Comment 15

[MT]

Attachment: September_403x403_FB_post_303tabs

Carmen, here is an updated 303 post.  I've removed the browser image and added emphasis to the hashtag.

Comment 16

[MT]

Attachment: September_403x403_FB_post_bestBrowser

This is what I am thinking for the best browser post.  The emphasis has been put on the like or share portion. 

I am also continuing to look for an effective optical illusion, hopefully without having to pay for anything.

Comment 17

[Carmen]

Comment on attachment 796727 [details]
September_403x403_FB_post_303tabs

303 post looking good!

Comment 18

[Carmen]

Comment on attachment 796729 [details]
September_403x403_FB_post_bestBrowser

For the best browser post

Is there a way we can make "like" and "share" look like they do on Facebook? (can we include a thumbs up?)

(the cursive is throwing me, regardless)

Comment 19

[John Slater]

Carmen, which one did you have an open question about? These are looking good, btw.

Comment 20

[MT]

I can go with the official looking like and share buttons, but would have to change things like the background to suit their branding.  I could also make our own style of thumbs up and share, which would look similar but would match closer to the style setting that has been established. 

Question about the share button, is there a set look for Facebook? I usually see it as just the word 'share' with the 'F' logo, but have also seen it as the small page curl like this...http://cl.ly/image/3m2N0o1N3f46

Comment 21

[MT]

Attachment: September_403x403_FB_post_bestBrowser

This version is making use of a stylized like and share to fit in with the environment of the post.

Comment 22

[MT]

Attachment: September_403x403_FB_post_optical

I like this illusion, but I am not able to find its original source. How do we feel about using this without knowing who owns it? I have altered the colour though.

Comment 23

[John Slater]

Makes me a little nervous. Is it public domain? Or could we use an illusion that's definitely public domain?

Comment 24

[MT]

It may not be the best choice, I am seeing it on multiple sites. I can continue to look around and see if we can get a guaranteed rights free image.

Comment 25

[Carmen]

Like or share post looks good. 

I like the optical illusion one better now. But let's try to get a free rights image.

John, that was my question to you. I can pay for an image (if it's not ridiculous) but I don't know how that process works.

Comment 26

[MT]

I'm wondering if we are open to purchasing an image off of Shutterstock.  They have a variety of illusions to choose from, and this way we can secure the rights to using it.

http://www.shutterstock.com/cat.mhtml?searchterm=optical+illusion&search_group=&lang=en&search_source=search_form

Looks like pay as you go would work out to $15 an image.

Comment 27

[Carmen]

Can we use a free one?
http://www.sciencekids.co.nz/pictures/illusions.html

Like this one, with the logo in the center? http://www.sciencekids.co.nz/pictures/illusions/movingwheels.html

Comment 28

[MT]

Attachment: September_403x403_FB_post_optical

Free is always nice! How about something like this? I've tweaked the colours to fit more with the Firefox palette.

Comment 29

[Carmen]

Comment on attachment 797222 [details]
September_403x403_FB_post_optical

By George, I think we've got it! Awesome sauce! Let's run with that optical illusion!

Comment 30

[Carmen]

Hey Matt,

Can you change v2 of No One Ever to be "said No One Ever" (without the starting hyphen?)

Then, if you can do the localized versions today, we'll be all done, and you'll have 2 weeks to work on batch 4 without me bugging you while I"m out on vacation! ;)

Comment 31

[MT]

Attachment: September_403x403_FB_post_303tabs_de.jpg

Comment 32

[MT]

Attachment: September_403x403_FB_post_303tabs_es.jpg

Comment 33

[MT]

Attachment: September_403x403_FB_post_303tabs_gr.jpg

Comment 34

[MT]

Attachment: September_403x403_FB_post_303tabs_id.jpg

Comment 35

[MT]

Attachment: September_403x403_FB_post_303tabs_pl.jpg

Comment 36

[MT]

Attachment: September_403x403_FB_post_303tabs_pt.jpg

Comment 37

[MT]

Attachment: September_403x403_FB_post_bestBrowser_de.jpg

Comment 38

[MT]

Attachment: September_403x403_FB_post_bestBrowser_es.jpg

Comment 39

[MT]

Attachment: September_403x403_FB_post_bestBrowser_gr.jpg

Comment 40

[MT]

Attachment: September_403x403_FB_post_bestBrowser_id.jpg

Comment 41

[MT]

Attachment: September_403x403_FB_post_bestBrowser_pl.jpg

Comment 42

[MT]

Attachment: September_403x403_FB_post_bestBrowser_pt.jpg

Comment 43

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote.jpg

Comment 44

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_de.jpg

Comment 45

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_es.jpg

Comment 46

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_gr.jpg

Comment 47

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_pl.jpg

Comment 48

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_pt.jpg

Comment 49

[MT]

Carmen, I can make that change.  Can the localized versions keep their hyphens?

Comment 50

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote.jpg

Let me know if this will work.

Comment 51

[Carmen]

ES translated No One Ever the old way, so hyphen
GR translated the new way, so no hyphen
PL the old way, hyphen
PT the new way, no hyphen. 

Sigh, it's never just easy. :)

Other than that, I think we're all good. Thanks for all your hard work on this batch to get them done for us. GOLD STAR!

Comment 52

[MT]

Attachment: September_403x403_FB_post_NoOneEverQuote_gr.jpg

great! I think its just the Greek one that needed updating then

Comment 53

[Jennifer Balaco]

Hey Carmen, 

Just doing some afternoon bug clean-up. Are you all set here?

Comment 54

[Carmen]

All good. Closing.