925941 - [Lightbeam] Video with Mitchell and Alex

Status: RESOLVED FIXED

(Marketing :: Video, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Lightbeam] Video with Mitchell and Alex

>>Project Overview:
Formally kicking off the Lightbeam [FKA Collusion] 1.0 Launch video with Mitchell and Alex Fowler with this bug :)

Lightbeam - the add-on formerly known as Collusion - is launching the 1.0 version and there's going to be a brand and PR campaign around the launch, including in-channel promotion, such as snippet, FB, Twitter, email, etc.

The video will be about 2 mins long and would feature interviews with Alex Fowler and Mitchell, talking about how Collusion relates to the Mozilla mission, why we're doing it, what the benefits are of being able to "track the trackers", etc. Their interviews would be interspliced/overlaid with footage of the add-on demo.

I've scheduled time with Mitchell on Oct. 21 and Alex on Oct. 14 (on your cals)

>>Creative Specs & Deliverables:
2 min video 

>>Launch Date:
2013-10-28

>>Creative Due Date:
2013-10-23

>>Mozilla Goal:
Firefox Deskop

>>Points of Contact:
Not provided

Comment 1

[John Slater]

Reassigning to Rainer.

Comment 2

[Lizz Noonan - she/her (:lizzn)]

UPDATE: New go live date is 11/04. We can move the due date of the video back accordingly, if the extra time is needed.

Comment 3

[Rainer Cvillink]

Update: Alex and Mitchell have been recorded and I started editing .... 1 st draft by Wed Oct 23.