951391 - Update of Firefox Student Ambassador Logo

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Katherine Naszradi [:knaszradi]]

>>Project/Request Title:
Update of Firefox Student Ambassador Logo 

>>Project Overview:
As we move into 2014 and plan on printing more than 2000 of our stickers for use throughout the year, I would like to do an update of the Firefox Student Ambassador sticker design that encompasses the following edits:
*Get rid of gray background and stick to black, white, and orange
*Has 'Firefox Student Ambassador' in a meta bold type-face that more closely aligns with our overall brand and word-mark (attached below) 


For reference, old design bug is available here: https://bugzilla.mozilla.org/show_bug.cgi?id=898659 

>>Creative Specs & Deliverables:
*Sticker will be printed in 3 inches round format 

>>Launch Date:
2014-01-10

>>Creative Due Date:
2014-01-06

>>Mozilla Goal:
All

>>Points of Contact:
ARRAY(0x7f11add05cd0)

Comment 1

[Katherine Naszradi [:knaszradi]]

Attachment: remo-firefox-student-reps_logo-and-wordmark_CMYK.pdf

Comment 2

[Katherine Naszradi [:knaszradi]]

Attachment: FSA_campusParty_stickers(2).ai

Comment 3

[Sean Martell]

Hello!

Attached is the updated sticker artwork: http://people.mozilla.org/~smartell/grow/firefox-student-ambassadors_campusParty-stickers.ai

Preview: http://cl.ly/image/0o2n1f1K2V0g

- 3 stickers - black, orange, white (subtle gradients)
- All text converted to Meta to match wordmark - I left Ambassadors plural as it is the name, is that correct or did you in fact want the singular for the sticker?
- faint green line is die-cut line for printers and should not be printed (it's own layer)

Enjoy!

Comment 4

[Katherine Naszradi [:knaszradi]]

Wow - super fast! (and super awesome). Thanks Sean!

Great question about the 'Ambassadors' plural. I showed it to a couple of people and they preferred 'Ambassador' (as the sticker is somewhat a badge of honor). Is it possible to make this change? 

Thanks!

Kate

Comment 5

[John Slater]

Hi Kate. Making the change is no problem...only complexity is that Sean has gotten an early start on the holiday break and is on PTO. Can this wait until he comes back, or do you need it sooner?

Comment 6

[Sean Martell]

OH NOES! Bug commenting on my break! I'll accept a spot bonus as punishment. *nods approvingly*

I'd try to sell them on leaving it plural and delighting in the fact that as a whole, they are stronger and full-on awesome. 

BOOM. Now they CAN'T make it singular, it'd downplay their importance to each other.

*puts on sunglasses, walks away with a holiday swagger*

Comment 7

[Katherine Naszradi [:knaszradi]]

haha...ok, I'm sold! Have a good break all. Closing out the bug and sending to Staples. Thank You!

Comment 8

[Katherine Naszradi [:knaszradi]]

Hi all, I received a request from Staples for the vector version of the art files. Could you please attach them to this bug? Thanks!

Comment 9

[Katherine Naszradi [:knaszradi]]

Hi all - friendly ping on the vector files. Thanks!

Comment 10

[John Slater]

Hi Kate. The vector files are linked in comment #3 (the .ai one). I think we're good?