951397 - Snippet Content Calendar for January

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jean Collings]

>>Project/Request Title:
Snippet Content Calendar for January 

>>Project Overview:
Snippet content calendar for January to promote Mozilla's mission and Firefox products

>>Creative Specs & Deliverables:
Content calendar - need copy review:

SUMO - "Did you know that our support team is available to help you with any questions you have related to Firefox? Learn more!" (link to support.mozilla.org)

"If you need help <a>check out our Support home</a> and if you're a Firefox pro, you can become a volunteer and help answer questions and write articles!"

Need 40 x 50 svg icon (Does Sumo have a logo?)

13 Add-Ons - 
"Make your browsing in 2014 even better with the 13 best add ons from 2013."

"The 13 best Firefox Add-ons from 2013 will make browsing in the new year better (and more fun!)"

"Celebrate the new year with the 13 best Firefox Add-ons from the last year!"

"Happy New Year’s! Take a look at the 13 best Firefox Add-ons of the year." 

Link to: https://blog.mozilla.org/theden/2013/12/04/13-best-firefox-add-ons-of-2013/

Need 40 x 50 svg icon - we currently have the lego piece on an arrow pointing down icon; however can we convert this to svg?

Android Home Screen - 
"The new Firefox for Android Home screen helps you navigate the Web quickly. Install Firefox for Android!"

Don't need icon - but need help converting the Android icon to svg 

International Privacy Day [Jan 28th] - CTA and copy still being figured out (wanted to give heads up)

Need icon but not sure what yet as CTA hasn't been chosen yet. 

>>Launch Date:
2014-01-14

>>Creative Due Date:
2014-01-13

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail]

Comment 1

[Jean Collings]

Attachment: AddonsLegosnippet.png

Add-ons icon needed in SVG

Comment 2

[Jean Collings]

Attachment: android_snippet_v3.png

Android icon needed in SVG

Comment 3

[Jean Collings]

Update:
Do not need copy or icon review for 13 add-ons, has been completed in a separate bug. 

For International Privacy day, thinking of using this copy:
"It's International Privacy Day! Did you know Firefox gives you more control over your data and privacy? Find out how."

CTA would possibly be to Light Beam or DNT.

Comment 4

[Jennifer Balaco]

Assigning this over to Matej for a copy review.

Comment 5

[Jennifer Balaco]

Lee will be working on the design for these Snippets.

Comment 6

[Matej Novak [:matej]]

Here you go. Let me know if you need anything else.


[SUMO]

"Did you know that our support team is available to help you with any questions you have related to Firefox? Learn more."

"If you need help, <a>visit Mozilla Support</a>. If you're a Firefox pro, you can even become a volunteer and help answer questions and write articles!"


[Android]

"The new Firefox Home on Android helps you navigate the Web quickly. Install Firefox for Android today!"


[Privacy Day]

"It's International Privacy Day! Did you know that Firefox gives you more control over your data and privacy? Find out how."

Comment 7

[Lee Tom]

Attachment: add-ons.svg

Jean, let me know if this Add-on brick SVG works for you.

Comment 8

[Jean Collings]

(In reply to Lee Tom from comment #7)
> Created attachment 8356688 [details]
> add-ons.svg
> 
> Jean, let me know if this Add-on brick SVG works for you.

Hey Lee,
When I saved the svg and tried it, the logo doesn't show up because I think it's in the middle of the page. If you can move the icon to the upper right within the file I think that would help.

Comment 9

[Lee Tom]

Attachment: add-ons.svg

Hmm... try this one

Comment 10

[Jean Collings]

(In reply to Lee Tom from comment #9)
> Created attachment 8356696 [details]
> add-ons.svg
> 
> Hmm... try this one

Perfect, that worked! Thanks :)

Comment 11

[Jean Collings]

(In reply to Matej Novak [:matej] from comment #6)
> Here you go. Let me know if you need anything else.
> 
> 
> [SUMO]
> 
> "Did you know that our support team is available to help you with any
> questions you have related to Firefox? Learn more."
> 
> "If you need help, <a>visit Mozilla Support</a>. If you're a Firefox pro,
> you can even become a volunteer and help answer questions and write
> articles!"
> 
> 
> [Android]
> 
> "The new Firefox Home on Android helps you navigate the Web quickly. Install
> Firefox for Android today!"
> 
> 
> [Privacy Day]
> 
> "It's International Privacy Day! Did you know that Firefox gives you more
> control over your data and privacy? Find out how."

Thanks Matej!

Comment 12

[Lee Tom]

Attachment: firefox_for_android.svg

Here's the FFx for Android version, Jean

Comment 13

[Lee Tom]

ugh, that last post looks a little garbled.... let me try to fix it. sorry about that.

Comment 14

[Lee Tom]

Attachment: firefox_for_android.svg

This one should work better. LMK if it's still buggy

Comment 15

[Jean Collings]

(In reply to Lee Tom from comment #14)
> Created attachment 8356772 [details]
> firefox_for_android.svg
> 
> This one should work better. LMK if it's still buggy

I think it works but needs to be resized to 40 x 50 if possible?

Comment 16

[Lee Tom]

Attachment: firefox_for_android.svg

Here's it is again, Jean. Scaled down to 40x50px

Comment 17

[Jean Collings]

Thanks Lee!

In case it is lost up in the comments above, the only thing left is an icon for International Privacy Day and an icon for SUMO (do they have a logo?). 

For International Privacy day, I'm down for using whatever will be shown for social and email if it makes sense. 

For SUMO, if they don't have a logo, maybe we can use something like the ? and ... talk bubble on this page: https://support.mozilla.org/en-US/get-involved

Comment 18

[John Slater]

(In reply to Jean Collings from comment #17)

> For International Privacy day, I'm down for using whatever will be shown for
> social and email if it makes sense. 

Yep, sounds good. I'll check with Lizz to see about the timing of when all that's going to come together (I know it's soon).
 
> For SUMO, if they don't have a logo, maybe we can use something like the ?
> and ... talk bubble on this page:
> https://support.mozilla.org/en-US/get-involved

Yes, the question mark talk bubble could work here. Would suggest playing with the colors to make it more Firefoxy.

Comment 19

[Jean Collings]

Jennifer,
I'm adding one more project related to the Olympics with a deadline in the first week of February (Olympics start on Feb 7th). I'll need copy/icon review and a static or animation for the big logo area. 

The purpose of this campaign is to capitalize on the global demonstration and provide users an opportunity to demonstrate pride for their country by applying a desktop theme (flag): https://addons.mozilla.org/en-US/firefox/collections/mozilla/flags/

COPY:
Matej, can you review this copy please? This will link to the Flag Themes collection on the add-ons page (I'm sure you are well aware of this but we're not allowed to use the word "Olympics").

"Customize Firefox with your nation's flag and celebrate the global spirit of community."

SMALL ICON:
I was planning on just using the Firefox logo. Will need help converting it to SVG (currently 40 x 50 png).

LARGE LOGO:
Static image or animation. For the last Olympics, we had the animated torch but maybe this year we can have multiple flag banners wrapped around the Firefox logo (I am completely open to other ideas).

Comment 20

[Lee Tom]

Attachment: snippet_sumo.svg

Snippet for SUMO attached. 

Jean, I think that John was going to ask Sean to design the Privacy Day snippet. I can help you with the Firefox logo SVG. I'll post below

Comment 21

[John Slater]

Privacy Day discussions are ongoing. :)

Comment 22

[Lizz Noonan - she/her (:lizzn)]

(In reply to John Slater from comment #21)
> Privacy Day discussions are ongoing. :)

John, do you think the hero image we're currently considering for Privacy Day (a combo of last year's image: https://blog.mozilla.org/files/2013/01/most-trusted-privacy-2012.jpg and the Lightbeam web: http://www.mozilla.org/en-US/lightbeam/) will work in a snippet? 

If it's too complex to use as a snippet image, we could use the lock image that will be used for the Fx & You January newsletter feature: https://bug950998.bugzilla.mozilla.org/attachment.cgi?id=8357875

WDYT?

Comment 23

[John Slater]

If we're talking about Lightbeam, the logo by itself should work for a snippet. If something more general, the lock could work.

Comment 24

[Jean Collings]

(In reply to John Slater from comment #23)
> If we're talking about Lightbeam, the logo by itself should work for a
> snippet. If something more general, the lock could work.

Cool thing is we have both Lightbeam and the lock logos. Only thing would have to do is update them to SVG once we finalize on what we're going to do.

Comment 25

[Matej Novak [:matej]]

(In reply to Jean Collings from comment #19)
> 
> COPY:
> Matej, can you review this copy please? This will link to the Flag Themes
> collection on the add-ons page (I'm sure you are well aware of this but
> we're not allowed to use the word "Olympics").
> 
> "Customize Firefox with your nation's flag and celebrate the global spirit
> of community."

That feels a bit incomplete to me. I generally wouldn't want to make it much longer, but here's what I'm thinking:

Customize Firefox with your nation's flag and celebrate the global spirit of community that's bringing the world together.

Comment 26

[Lee Tom]

Attachment: snippet_firefox.svg

Firefox snippet SVG - 40x50px

Comment 27

[Lee Tom]

Attachment: snippet_sumo.svg

SUMO snippet (supercedes the previous asset) - 40x50px

Comment 28

[Jennifer Balaco]

Thanks for the heads-up, Jean. I'm not sure if Lee will work on the Olympics one too or if we'll move this over to Matt. I'll confirm soon.

Comment 29

[Lizz Noonan - she/her (:lizzn)]

Hey Jean, Matej and all! We're going ahead with the Data Privacy Day landing page. 

So the snippet could be the lock image (https://bug950998.bugzilla.mozilla.org/attachment.cgi?id=8357875) sized for the snippet for a graphic. 

For copy (Matej, please feel free to write this!), something like: "Mozilla stands for privacy. Visit our Data Privacy Day page (to learn how and take action to protect your privacy)."

What do you guys think?

Comment 30

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #29)
> Hey Jean, Matej and all! We're going ahead with the Data Privacy Day landing
> page. 
> 
> So the snippet could be the lock image
> (https://bug950998.bugzilla.mozilla.org/attachment.cgi?id=8357875) sized for
> the snippet for a graphic. 
> 
> For copy (Matej, please feel free to write this!), something like: "Mozilla
> stands for privacy. Visit our Data Privacy Day page (to learn how and take
> action to protect your privacy)."
> 
> What do you guys think?

I think that looks pretty good, but I want to make sure everything is aligned. Lizz, could you add this request to the other Privacy Day bug so Troy has a look at this as well? Thanks.

Comment 31

[Lizz Noonan - she/her (:lizzn)]

CTA from the Fx & You newsletter could work well here too: Find out how to protect your privacy online.

Comment 32

[Lizz Noonan - she/her (:lizzn)]

(In reply to Matej Novak [:matej] from comment #30)
> 
> I think that looks pretty good, but I want to make sure everything is
> aligned. Lizz, could you add this request to the other Privacy Day bug so
> Troy has a look at this as well? Thanks.

Done!

Comment 33

[Lizz Noonan - she/her (:lizzn)]

Here's the graphic that's being used for the Fx & You newsletter: https://bug950998.bugzilla.mozilla.org/attachment.cgi?id=8358823

Could work well for snippet too!

Comment 34

[Stacy Martin [:stacy]]

Hi all - for graphics, Sean Martell mentioned that he has several that came over from the Foundation's work on the stopwatching.us campaign.  There are also the designs that didn't get selected for Lightbeam.  I know we're short on time, but it might be worth taking a quick look at both of those sources before deciding on the Privacy Day related graphic(s).  Sounds like the graphic would be used for: the new landing page, the banner, the blog post, the snippet, the newsletter article, the Privacy Badge.

Comment 35

[Lizz Noonan - she/her (:lizzn)]

(In reply to Lizz Noonan from comment #33)
> Here's the graphic that's being used for the Fx & You newsletter:
> https://bug950998.bugzilla.mozilla.org/attachment.cgi?id=8358823
> 
> Could work well for snippet too!

We actually shouldn't use the mask for snippets, as it's the identity of Private Browsing. Maybe we use the lock or if it translates well into snippet, the Privacy Day 2014 hero graphic Matt T. is creating.

Comment 36

[Jean Collings]

Hi Lizz,

I was planning on using the lock svg that Matt T. already created for the snippet from a different initiative we had. It works well for this campaign, but I can also wait and see what the hero graphic looks like to see which makes sense. Thanks.
Jean

Comment 37

[Lizz Noonan - she/her (:lizzn)]

(In reply to Jean Collings from comment #36)
> Hi Lizz,
> 
> I was planning on using the lock svg that Matt T. already created for the
> snippet from a different initiative we had. It works well for this campaign,
> but I can also wait and see what the hero graphic looks like to see which
> makes sense. Thanks.
> Jean

No, let's go with the lock - we know for sure it will work. 

Here's the final copy from the option you liked, Jean: 

It's International Privacy Day! Discover all the ways Mozilla works to keep your privacy secure and how you can take control.

Comment 38

[Jean Collings]

Hi Matej,
Can you confirm if below needs to include "Mozilla, maker of Firefox,...":

It's International Privacy Day! Discover all the ways Mozilla works to keep your privacy secure and how you can take control.

Comment 39

[Matej Novak [:matej]]

(In reply to Jean Collings from comment #38)
> Hi Matej,
> Can you confirm if below needs to include "Mozilla, maker of Firefox,...":
> 
> It's International Privacy Day! Discover all the ways Mozilla works to keep
> your privacy secure and how you can take control.

I think it's OK without, especially since it would make it longer. Here's another way we could word it as well:

It's International Privacy Day! Discover all the ways we work to keep your privacy secure and how you can take control.

Comment 40

[Matej Novak [:matej]]

Looking at this again, I think it's actually called "Data Privacy Day." Can someone confirm and update accordingly? Thanks.

Comment 41

[Lizz Noonan - she/her (:lizzn)]

(In reply to Matej Novak [:matej] from comment #40)
> Looking at this again, I think it's actually called "Data Privacy Day." Can
> someone confirm and update accordingly? Thanks.

Yes, that's correct. Thanks for catching, Matej!

CORRECT:

It's Data Privacy Day! Discover all the ways we work to keep your privacy secure and how you can take control.

Comment 42

[Jean Collings]

(In reply to Lizz Noonan from comment #41)
> (In reply to Matej Novak [:matej] from comment #40)
> > Looking at this again, I think it's actually called "Data Privacy Day." Can
> > someone confirm and update accordingly? Thanks.
> 
> Yes, that's correct. Thanks for catching, Matej!
> 
> CORRECT:
> 
> It's Data Privacy Day! Discover all the ways we work to keep your privacy
> secure and how you can take control.

Sorry guys, but I think we should tweak this a bit since I would love to run the snippet for more than a day. Is there a way around the word Day? Maybe it can be something like "Data Privacy Week" or "We're supporting Data Privacy Day"....etc. Let me know what you guys think.

Comment 43

[Matej Novak [:matej]]

Something like this would be more generic:

For Data Privacy Day, discover all the ways we work to keep your privacy secure and how you can take control.


Or we could call out the date (and change "is" to "was" if we want to keep it running after):

January 28 is Data Privacy Day! Discover all the ways we work to keep your privacy secure and how you can take control.

Comment 44

[Jean Collings]

Thanks everyone, only two more things and then I can close this bug!

The first is: do you have a problem with me using the Data Privacy Hero guy image icon for snippets that are pushed out in other locales and pointing them to the Do Not Track SUMO article? I'm pushing this live around the same time as the Data Privacy Day en snippet but didn't want there to be identity confusion with the hero and DNT. Will attach the icon that Matt created. 

Second: Will we be creating a static Olympics about:home takeover?

Comment 45

[Jean Collings]

Attachment: PrivacyDay.svg

Comment 46

[Stacy Martin [:stacy]]

Hi Jean - Is the existing DNT graphic (the one on this page http://www.mozilla.org/en-US/dnt/) too big for the snippet?  (the one in the top right corner that says "Do Not Track Your Status Do Not Track is On")

Comment 47

[Jean Collings]

(In reply to Stacy Martin [:stacy] from comment #46)
> Hi Jean - Is the existing DNT graphic (the one on this page
> http://www.mozilla.org/en-US/dnt/) too big for the snippet?  (the one in the
> top right corner that says "Do Not Track Your Status Do Not Track is On")

Hi Stacy,

The problem with using that graphic is 1) too big, and 2) I would need to have those localized as well which is a longer process. Would you prefer a lock? If anything I can just use the Firefox logo but wanted to use something that would catch users' attention. The other thought is we can use a lightbulb as this is considered a tip as well.

Comment 48

[Stacy Martin [:stacy]]

That makes perfect sense!  How about using the Privacy Day Badge Graphic?  Seems less likely to get confused and it's very cute too - a big eye under a magnifying glass with a blue background.  

I think it's in this link https://bug959373.bugzilla.mozilla.org/attachment.cgi?id=8363979

Comment 49

[Jean Collings]

(In reply to Stacy Martin [:stacy] from comment #48)
> That makes perfect sense!  How about using the Privacy Day Badge Graphic? 
> Seems less likely to get confused and it's very cute too - a big eye under a
> magnifying glass with a blue background.  
> 
> I think it's in this link
> https://bug959373.bugzilla.mozilla.org/attachment.cgi?id=8363979

Haha we are in the same mindset. Take a look at comment 45 :)

Comment 50

[Stacy Martin [:stacy]]

Oh that's cute too - with the black background.  I don't think that's too confusing with the bigger hero logo (the one with the web page with the black cloud).  It ties to it, but seems different enough.

Comment 51

[Jean Collings]

Just had a few last minute snippet requests come up for February. Snippet 40 x 50 svg icon and copy needed for:

-->Live around Feb 4-6 timeframe: Ponemon Institute study....that is not confirmed and we can't announce just yet (can we use the connected dots and lines without the words as an icon?)
--> Live on Feb 11: "The Day We Fight Back"  https://thedaywefightback.org/?r=eff (maybe use the eye on the website as an icon?)
--> Live on Feb 12: Fx Launcher/everything.me 

Let me know if you have any questions! Thank you.

Comment 52

[Jennifer Balaco]

Hi Jean, 

I will let you know latter today who will be working on the new requests for February.

Comment 53

[Jean Collings]

Hi guys,

I just wanted to follow up on the Olympics bug in Comment 19. Would really love if we could do a takeover (doesn't have to be animated). Let me know if this is still possible! Thanks.

Comment 54

[John Slater]

Jean are you in SF today (Monday)? Let's talk in person if so.

Comment 55

[Jennifer Balaco]

Hi Jean, 

I just moved these four additional requests to a new bug (964414), since the original request is very close to complete.

Comment 56

[Jennifer Balaco]

I'm going to resolve this bug, since the next set of Snippets are in the new bug.