Closed Bug 1000388 Opened 11 years ago Closed 11 years ago

[FIrefox & You] Web We Want Video One-Off

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: jdavis, Assigned: mternoway)

Details

Attachments

(1 file, 1 obsolete file)

WebWeWantVideo_oneOffEmail.jpg
237.45 KB, image/jpeg
Details
>>Project/Request Title: [FIrefox & You] Web We Want Video One-Off >>Project Overview: "The Web We Want asks Firefox users to share their vision for the Web and help shape its future. It also allows them to watch, in realtime, Firefox downloads and any interactions with the site on an interactive map. That way they can see and learn more about the issues that matter most to users around the world." We're going to send a one-off email to our Firefox & You subscribers inviting them to watch the video and tell us the web they want. Timeline: Draft: ASAP (No later than April 28) Copy & design due: April 29 Send to l10n: April 30 l10n due, code due, and proofs sent: May 5 Edits: May 6&7 Launch: May 8 >> Creative Help Needed: Copy: Yes Design: Yes Video: No Other: No >>Creative Specs: One-off email with video with play button image front and center (and big) in similar style as past one-offs. I believe you have the video link (that's not public) and can get a good screenshot of the video for the email. Examples: Australis launch - PSD: http://cl.ly/3u2M3c2Y3D1l - Img: https://bug981189.bugzilla.mozilla.org/attachment.cgi?id=8408958 9th Birthday - PSD: https://www.dropbox.com/s/xyhounvmdo6acfd/9Years_email.psd - Img: https://bugzilla.mozilla.org/attachment.cgi?id=823500 OS Launch: - PSD: https://www.dropbox.com/s/361iiuzqla93kqx/FFOS_launchEmail_v2.psd - Img: https://bug863007.bugzilla.mozilla.org/attachment.cgi?id=764202&t=FTdLbbsshA Android Tablet announce (old template, but layout is still nice): - PSD: http://cl.ly/0L3U2i0G222M - Img: https://bug782960.bugzilla.mozilla.org/attachment.cgi?id=655823 >>CTA and Design: Sample copy that will be used in other channels that may help shape the email direction. Social: Today, we introduce the next #Firefox. Join Firefox users around the globe who are helping to shape the future of the Web: [GLOW LINK]. [IMAGE] Help us shape the future of the Web. What kind of Web do you want? [GLOW LINK] We want to make the world a better place through #Firefox. Share the Web that you want: [GLOW LINK] We promise to always have your back (without looking over your shoulder)! Share your hopes for the Web: [GLOW LINK] #Firefox Celebrate the #Firefox launch by sharing what makes the Web wonderful to you: [GLOW LINK] Together, let’s stand for a Web that is GOOD for the next generation: [VIDEO LINK] #Firefox Together, we can make the online world beautiful. Let’s do it for us, and let’s do it for the next generation: [VIDEO LINK]. [IMAGE] Here’s an opportunity: help shape the future of the Web. Tell the world what kind of Web you want: [GLOW LINK]. [IMAGE] We believe in an Internet that is accessible to all. What do you believe in? Tell us in celebration of the newly launched #Firefox: [GLOW LINK] What do you want for the Web? Imagine something beautiful: [GLOW LINK] #Firefox We want everyone to feel comfortable speaking their voice using #Firefox. What do you want for the Web? [GLOW LINK] What kind of Web do you want? An open letter to those in charge: [VIDEO LINK] #Firefox Snippet What kind of Web do you want? Join Firefox users around the world shaping its future. >>Creative Due Date: 2014-04-29 >>Launch Date: 2014-04-30 >>Mozilla Goal: Firefox Browser >>Points of Contact: ARRAY(0x7f76c96e8010)
Hey Jess, Matej is on copy and Matt will help out with design.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
FWIW - this is the social copy going to be used on YouTube: Title: The Web We Want: An Open Letter Description: The Web is our largest shared resource. Let’s keep the it free and open for us, and for the next generation. What kind of Web do you want? Tell us: [link to glow]
I'm thinking of keeping this one pretty simple. A little bit of context for the video and then a section below that drives to Glow: [TOP SECTION] [HEADLINE] The Web We Want [COPY] The Web needs us. It needs you and others like you to help keep our largest shared resource free and open. See what's at stake — for today and the next generation — in this open letter to those in charge. [BELOW VIDEO] [SUBHEAD] What kind of Web do you want? [COPY] Tell us what matters most to you and join Firefox users around the world shaping its future. [CTA] Share your vision »
Just had the following IM conversation with Jess. Will post revised copy shortly. 3:59 Jessilyn Davis nice! it all looks really good - i like the simple approach. my only hesitation is this line: 3:59 Tell us what matters most to you and join Firefox users around the world shaping its future. "its future" sounds like shaping the future of what matters most to them. it means the Web in teh full context of the email, but i dont know if that reads funny? 4:00 Matej sure, there's a version of that line that keeps Web in it not a problem at all 4:00 Jessilyn Davis nice well done on the email though - i really like it. short and sweet and awesome 4:00 Matej Tell us what matters most to you and join Firefox users around the world shaping the future of the Web. 4:01 Jessilyn Davis main focus on the video
Here's the latest: [TOP SECTION] [HEADLINE] The Web We Want [COPY] The Web needs us. It needs you and others like you to help keep our largest shared resource free and open. See what's at stake — for today and the next generation — in this open letter to those in charge. [BELOW VIDEO] [SUBHEAD] What kind of Web do you want? [COPY] Tell us what matters most to you and join Firefox users around the world shaping the future of the Web. [CTA] Share your vision »
Thanks Matej! Jennifer, can you get this over to design? It is due tomorrow. Thanks! Jess
Currently working on a layout. Should have something to share shortly.
Attached image WebWeWantVideo_oneOffEmail.jpg (obsolete) —
Hey guys, I've attached a simple layout, which focuses mostly on the video. Let me know what you think. Thanks, Matt
This is great MT. I love the simple layout and effect around the bottom of the image. The only thing that we'll want to do is take out the background coloring/highlights around the top right and bottom left of the email. Background images don't work in email code. Can you send a version without these color stripes? Thanks! Jess
+1 for Jess' feedback, and looks great to me.
Thanks Jess. I had a feeling that would be the case. Thought I could sneak it by :) Attached is an updated version. If all is good, I can post the PSD as well.
Attachment #8413864 - Attachment is obsolete: true
No worries - thanks for making the edit! This looks wonderful. :D Please send on the PSD and I'll close this bug out. Thanks!
PSD > http://cl.ly/3G1341360Y0i
Beautiful. Thanks team!
Status: ASSIGNED → RESOLVED
Closed: 11 years ago
Resolution: --- → FIXED
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