1000630 - [Firefox & You] Mother's Day App one-off

Status: RESOLVED WONTFIX

(Marketing :: Design, task)

Description

[Jessilyn Davis]

>>Project/Request Title:
[Firefox & You] Mother's Day App one-off

>>Project Overview:
One-off email in EN, ES, PT & possibly PL to OS markets for a special Mother's Day promotion.

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
One-off email a la OS launch email (ie Firefox OS should be the logo/wordmark):

 - PSD: https://www.dropbox.com/s/361iiuzqla93kqx/FFOS_launchEmail_v2.psd
 - Img: https://bug863007.bugzilla.mozilla.org/attachment.cgi?id=764202&t=FTdLbbsshA

Other samples of one-offs:

Australis launch
 - PSD: http://cl.ly/3u2M3c2Y3D1l
 - Img: https://bug981189.bugzilla.mozilla.org/attachment.cgi?id=8408958

9th Birthday
 - PSD: https://www.dropbox.com/s/xyhounvmdo6acfd/9Years_email.psd
 - Img: https://bugzilla.mozilla.org/attachment.cgi?id=823500

Android Tablet announce (old template, but layout is still nice):
 - PSD: http://cl.ly/0L3U2i0G222M
 - Img: https://bug782960.bugzilla.mozilla.org/attachment.cgi?id=655823


Timeline:
Draft: April 29
Copy & design due: May 1
Send to l10n: May 2
l10n due, code due, and proofs sent: May 7
Edits: May 8 & 9
Launch: May 10

>>CTA and Design:
Creative Brief that includes blog copy that we'll be linking to:
https://docs.google.com/a/mozilla.com/document/d/13BwAANDlh2TvLo0pI_7AVWkob-5IBS72jXVmO2fGWrs/edit


CTAs (word-smithing strongly encouraged):
1) Get mom a Firefox OS phone (link to main Firefox OS site to buy phone)
2) Check out all these awesome apps your mom will love (link to Mother's Day blog post)


Please let me know if you have any questions. I know this is crazy-last minute.

>>Creative Due Date:
2014-05-01

>>Launch Date:
2014-05-02

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail]

Comment 1

[Jennifer Balaco]

Hi Jess, 

Can you put the creative details into the bug?

Comment 2

[Jessilyn Davis]

It's a Happy Mother's Day email to countries that celebrate Mother's Day & have FIrefox OS available to encourage them to:

1) buy their mama a Firefox OS phone (link to moz.org/firefox/os) 
2) Check out all these awesome Mother's Day apps that are available on Firefox OS (link to blog post found in creative brief).

One-off email should be short and sweet.

Email copy can take blog creative angle (but do so in a Firefox & You voice). Something like:


Is it time for mom to finally enter the smartphone era? May we recommend thrilling her this Mother's Day with a shiny new Firefox OS device! <a>Find out where to get one near you.</a>

<img of Firefox OS phone - maybe with some mother's love bling on/around it>

Of course, great apps are what can make the smartphone experience so special (in addition to all the awesomeness that Firefox OS brings). To help mom get started with her new Firefox OS phone, <a>check out our favorite Firefox OS apps</a>/

Comment 3

[Jennifer Balaco]

Hey Jess, 

I'm sorry to be the bearer of bad news, but I'm going to push back on this email. Looking at everything in the queue right now and what's due next week, this seems like the lowest priority of the email work (Web We Want and Firefox & You) that we have. I'm working on whether it's possible, but right now it doesn't look like it's going to be able to happen. I'll let you know if this changes. 

Cheers, 
jb