1014852 - copy for net neutrality homepage banner

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jennifer Bertsch [:jbertsch]]

Hi-

Let's write copy for a homepage promo sending folks to the Net Neutrality petition:
https://sendto.mozilla.org/page/s/protect-net-neutrality

Andrea Wood can provide guidance on direction.

John and Erika D - I'm going to reach out to both of you separately about which team has more availability to work on this :)

Thx,
Jen

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Hey Jen - could you please provide a due date? Thanks!

Comment 2

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #1)
> Hey Jen - could you please provide a due date? Thanks!

And a little more direction/draft copy would be helpful as well. Thanks.

Comment 3

[Andrea Wood [:andreawood]]

We have unfortunately missed the "peak" of the news cycle for net neutrality so at this point the due date is "as soon as possible". If we could finish the homepage panel within the next 2 weeks that would be outstanding, but sooner would be even more awesome.

The landing page post-click is here: https://sendto.mozilla.org/page/s/protect-net-neutrality 
This is a US-EN action (targeting U.S. Congress) so there is no localization needed.

Copy suggestions to get things rolling:

Static panel: 
Protect Net Neutrality

On-Rollover:
Stand with Mozilla 
Tell U.S. Congress to protect a level playing field on the open web, now and forever. Write your legislator >>

Comment 4

[Matej Novak [:matej]]

I think the suggestion in comment 3 looks really good. I just cleaned it up a little for style and formatting:


[COLLAPSED STATE]

[CTA]

Protect net neutrality »


[EXPANDED STATE]

[HEADLINE]

Stand with Mozilla 


[COPY]

Tell U.S. Congress to protect a level playing field on the open Web, now and forever.


[CTA]

Write to your legislator »

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Are we good to go with the copy in Comment 4 and close this bug? Thanks!

Comment 6

[Andrea Wood [:andreawood]]

The banner is already live, so I'd say it's safe to close the bug out. :)