1024176 - OSCON Booth Design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Robyn Chau]

>>Project/Request Title:
OSCON Booth Design

>>Project Overview:
OSCON is a key event in the open source community, and is directly aligned with Mozilla’s beliefs in and efforts to promote and preserve the open web and open source technology, and foster open source communities. OSCON facilitates the sharing of open source product and technology ideas, and brings together a large community (3000 attendees) of open source technologists and enthusiasts, many of whom are major supporters and contributors to the Mozilla Project.

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Booth Frame: 
- (1) SS print fabric approx. 2'w x 8'h
    - Sheer fabric that will be stretched over an aluminum frame
    - orange with Tabzilla at top in reference graphics
- (2) light box panel graphics approx. 3'w x 6'h
    - Firefox light blue with full color fox in reference graphics

Cabinets:
- (9) SS printed substrate approx. 2'w x 3'h
    - only one shown in reference graphic, is Firefox light blue with logo and wordmark
    - the booth system will have (3) cabinet stations (not 2, as the ref graphic shows), and the printed 
      substrate will be (2) side panels and (1) front panel for each cabinet 


>>CTA and Design:
- Graphics Requirements doc (delivery method, file type, file name guidelines, etc.) provided here: http://bit.ly/1hPE1In 
- All supporting Creative documents found here: http://bit.ly/1hPE8DH - including graphics reference doc "MGD 10x10 Sample FxOS Mockup"

Firefox OS (developer version) is the leading product for this event. The sample mockup uses the full-color fox (what's used for partner and marketing branding), needs to use the blueprint fox instead, and perhaps the "Be the Future" tagline.

Mozilla will engage the design team of MGDesign, booth manufacturer, to produce the art files, Mozilla is to provide creative and brand guidance and approvals.

>>Creative Due Date:
2014-06-23

>>Launch Date:
2014-07-20

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Sean, assigning this to you to art direct, as an agency will be producing.

Comment 2

[Sean Martell]

Thanks!

I see this is due on Monday, but haven't spoken to them yet and don't see contact details.

I'm assuming they've been briefed on this project?

Comment 3

[John Slater]

Robyn, what should Sean do next here?

Comment 4

[Benjamin Kerensa [:bkerensa]]

(In reply to Sean Martell from comment #2)
> Thanks!
> 
> I see this is due on Monday, but haven't spoken to them yet and don't see
> contact details.
> 
> I'm assuming they've been briefed on this project?

Hi Sean,

They have been briefed on this project. 

The two folks were working with at MG Design is:

Kevin -  
[e-mail]
415.371.8891 

Linda - 
[e-mail]
415.795.2563

Let me know if you needed something else.

Comment 5

[Sean Martell]

Thanks all,

In the Google Drive list o docks, I see a mockup submitted June 11th - have they been given feedback on that round? There are many thinks we should change with it. Please confirm where we are in the mockup feedback process and I can chime in with them on next steps.

Thanks!

Comment 6

[Robyn Chau]

Hi all,

- The mockup submitted on June was created as a sample by the MGDesign team; they didn't have access to the FxOS developer style artwork at that time, just what's on the online Style Guide. This was simply for visualization purposes and is not expected to be the final product, or have any bearing artistically to the final product. Sean, you have full direction here on what needs to be changed. 

- We haven't received the name/email of their art team contact yet as we're waiting for Rick to officially approve the contract. I will get this as soon as the we have the ok (MGDesign and I are both standing by for this approval)

-  I will have an updated due date once I have the ok from Rick and have sent over the signed contract.

Thanks,
Robyn

Comment 7

[Robyn Chau]

Update: meeting scheduled for Friday 6/27 with Sean, me, Benjamin, Shez, and MGDesign to review the booth design.

Comment 8

[Robyn Chau]

Attachment: MGD Booth Design 063014

MGDesign's first swing at designing the layouts for the Mozilla booth. Sean, can you advise re:the counters options? My preference is the first or third.

Thanks,
Robyn

Ref: Email from Aimee Donovan, June 30.

Comment 9

[John Slater]

Hey Robyn. How soon do you need feedback on this? Sean is on PTO until Wednesday.

Comment 10

[Robyn Chau]

Hi John,

As soon as possible, at least for the selection of the counters. Once we select those, they'll update the proof.

Thanks!

Comment 11

[John Slater]

It's a little tricky for me to fully weigh in b/c Sean is leading this one and I wasn't at the meeting where you all discussed it.

They're using the most current logo on the counters, so that's good. My main question is that we seem to be juxtaposing Firefox (shown on the counters and tower) and Firefox OS (shown on the lightboxes).

Also, we do need a Firefox OS logo, or at least wordmark, to accompany the fox graphic on the lightboxes.

Hope that helps, at least a bit.

Comment 12

[Benjamin Kerensa [:bkerensa]]

(In reply to Robyn Chau from comment #8)
> Created attachment 8448363 [details]
> MGD Booth Design 063014
> 
> MGDesign's first swing at designing the layouts for the Mozilla booth. Sean,
> can you advise re:the counters options? My preference is the first or third.
> 
> Thanks,
> Robyn
> 
> Ref: Email from Aimee Donovan, June 30.

I also like 1 and 3 for the counters the Tower and Lightboxes look nice.

Comment 13

[Benjamin Kerensa [:bkerensa]]

MG Designs Update from 7/1/14:
This puts our deadline for approvals at Friday, July 4- but with the holiday, let’s push that to Monday, July 7th. That gives us tomorrow and Thursday for any changes that need to be made.

Comment 14

[Robyn Chau]

Attachment: Booth Graphics Mockups 070314

Latest mockups from MGD, as per Sean's direction. MGD is sending samples of these to the San Francisco office for review.