1027045 - Track email sign-up conversion goal for landing page

Status: RESOLVED FIXED

(Webmaker Graveyard :: Metrics, defect, P1)

Description

[Adam Lofting (:adamlofting)]

These email sign-up conversions need to be logged in GA and in Optimizely so we know how well the page performs.

I can provide the relevant tracking code, but 'relevant' depends on implementation. So first I need to know:

When a user clicks submit, do they: 

(A) Stay on this page, and behind the scenes we store the address in BSD (ie AJAX type interaction)

(B) Get forwarded onto BSD, processed and shown a thank you page.

And if (B), the thank you page needs to be hosted a webmaker.org. This either means pointing a subdomain to BSD, or hosting a thank you page elsewhere and forwarding the user to here.

Comment 1

[Adam Lofting (:adamlofting)]

Andrea, would you know the answer to this?

Matt, this might be a decision for the dev implementing the page. In which case could you point them at this question once we know who's working on it?

Thanks,
A

Comment 2

[Andrea Wood [:andreawood]]

It's a Q for JP, i've added him to the bug.

Comment 3

[Matt Thompson (@OpenMatt :OpenMatt)]

* Andrea: good to use "flaginfo" when you need a question answered. Flagging JP. :)

Comment 4

[Andrea Wood [:andreawood]]

oops! I knew that! :)

Comment 5

[Adam Lofting (:adamlofting)]

Once we know where the thank you page/message is going to be, the tracking implementation is:

* Include GA
* Include Optimizely
* Include webmaker-analytics module (depends on Bug 1027041)

Then fire these functions:

analytics.event("Email Sign Up", {label: "Learn More About Webmaker"});
analytics.conversionGoal("WebmakerEmailSignUp");

The exact implementation of those functions depends on whether it's (A) or (B), but I can help out more when the build begins.

(Also, I've setup the corresponding goal in GA so we'll be tracking Goals as soon as this event is firing)

Comment 6

[Matt Thompson (@OpenMatt :OpenMatt)]

@ Adam: re thank-you page, see https://bugzilla.mozilla.org/show_bug.cgi?id=1026703#c11

* Does that give you what you need?

Comment 7

[Matt Thompson (@OpenMatt :OpenMatt)]

* It's basically (a)

Comment 8

[Jon Buckley [:jbuck]]

Yeah, we had a quick discussion on Vidyo and we're planning on taking path A here, where we do an AJAX submission to BSD.

Comment 9

[Adam Lofting (:adamlofting)]

doh. mid-air collision... yes that solves it. I'll add the exact tracking code here for @aali imminently.

(Keeping the ticket open until I check the implemented code is recording things correctly.)

Comment 10

[Adam Lofting (:adamlofting)]

@aali, all the tracking requirements for the page are now detailed here:
https://wiki.mozilla.org/Foundation/Metrics/Landing_Page_Tracking

There are four tracking code/libraries to include, and two JavaScript events to fire after a successful sign-up (and before the redirect happens).

Does that page make sense?

And feel free to point me to the repo when you're working on this and I can help with this tracking at any point.

Comment 11

[Matt Thompson (@OpenMatt :OpenMatt)]

+ Jbuck in case he can help

Comment 12

[Ali Al Dallal [:alicoding]]

Hey Adam!

I have implemented this in here https://github.com/mozilla/webmaker-snippet-landing-page/pull/1

But, still waiting for the last part which I can't add the analytics events until I get that.

Comment 13

[Matt Thompson (@OpenMatt :OpenMatt)]

* This one is blocked on Andrea. Waiting on BSD URL.

Comment 14

[Matt Thompson (@OpenMatt :OpenMatt)]

https://sendto.mozilla.org/page/s/snippet-test

- People who sign up on this page will have the source 20140620_snippettest_MPlandingpageTEST01
- People who sign up on the page will automatically be put in the group June 2014 snippet test - MP landing page 
- The checkbox on the page is the option for email opt-in


* Does this give us what we need to close this one?

Comment 15

[Jon Buckley [:jbuck]]

Attachment: https://github.com/mozilla/makerparty/pull/20

Comment 16

[Adam Lofting (:adamlofting)]

Comment on attachment 8443556 [details] [review]
https://github.com/mozilla/makerparty/pull/20

R+

Comment 17

[[github robot]]

Commits pushed to master at https://github.com/mozilla/makerparty

https://github.com/mozilla/makerparty/commit/0037d443b2b4f43041bb45f77a6d0423e31174a6
Fix bug 1027045 - Track email sign-up conversion goal

https://github.com/mozilla/makerparty/commit/c530efaf4db3eea58d8a06a4cf9dcaa3801b8b43
Merge pull request #20 from jbuck/track-email-sign-up

Fix bug 1027045 - Track email sign-up conversion goal