1032902 - Mozilla Services logo for branding

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Toby Elliott [:telliott]]

>>Project/Request Title:
Mozilla Services logo for branding

>>Project Overview:
We'd like to get a Services-team logo for use in branding (I think the first thing is likely to be polo shirts). We had one years ago, but it's no longer compatible with brand guidelines (if we can use the dinosaur with the bow tie, we're all for it!)

(Note that the launch date below is pretty arbitrary. We have flexibility here)

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Whatever we use with partners for logo work. 

>>CTA and Design:
Something that plays up the cloud nature of the Services department seems like an obvious way to go. 

>>Creative Due Date:
2014-07-22

>>Launch Date:
Not provided

>>Mozilla Goal:
Services

>>Points of Contact:
[e-mail], [e-mail]

Comment 1

[John Slater]

Hey Toby. For internal teams, we typically just do wordmarks. Chris Beard has asked that we stick with Mozilla and Firefox as our primary logoed brands, and not dilute things further beyond that.

Occasionally we'll do designs for specific events or gear needs (ex. bug 1032897), but if you need a way to represent the team in general I'd recommend the wordmark option.

Comment 2

[Jennifer Balaco]

Hi Toby, 

Just a ping to see if you are ok with John's note about getting a wordmark vs. a logo.

Comment 3

[Toby Elliott [:telliott]]

Wordmark is fine. If we were doing polo-style shirts, is there a Mozilla logo we should use?

Comment 4

[John Slater]

Here are a couple of files you can use for shirts or pretty much anything else:

png: http://cl.ly/image/3X090P182l2l
eps: http://cl.ly/code/031809191V2X

Comment 5

[Jennifer Balaco]

Going to resolve this one since John provided the wordmarks above. Please let us know if you need anything else.