1033498 - OSCON T-Shirt Wrapper

Status: ASSIGNED

(Marketing :: Design, task)

Description

[Robyn Chau]

>>Project/Request Title:
OSCON T-Shirt Wrapper

>>Project Overview:
OSCON is one of Marketplace/Developer Relations/Developer Tools' "big 5 events" for the second half of 2014, and we're ramping up our presence to have a larger impact on the attendees. We would like to provide Firefox OS developer style t-shirts to attendees as giveaways at our booth and at our social event during this conference, and the shirts would be rolled up and wrapped in an adhesive paper wrapper to enhance presentation. 

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
The final deliverable would be a full color 2.25" x 8" rectangular design with a 0.125" bleed in AI EPS format. Template attached to this bug.

>>CTA and Design:
Firefox OS developer style branding, copy should say something conveying that this is a gift, and that the wearer should wear it with pride, similar to the tag that accompanies the Firefox logo shirts. Could also include "developer.mozilla.org" URL.

>>Creative Due Date:
2014-07-08

>>Launch Date:
2014-07-20

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Robyn Chau]

Attachment: Design template

Wrapper will be affixed like a napkin ring wrapper (http://bit.ly/1jKeUlD) around the t-shirt.

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Hey Robyn - IDK if we can hit this due date, b/c most of our designers on on PTO this week, Friday is July 4, Monday is offsite travel day, and then the rest of next week is the offsite. 

Is there any flexibility w/ deadline for this project?

Thanks!
Lizz

Comment 3

[Robyn Chau]

Hey Lizz,

Just contacted the vendor to ask, and they actually said the opposite - that they needed the artwork yesterday (when they emailed the design template), but asked to see of we could provide it today. We just changed the shirt that this wrapper would go around to the Firefox logo shirts, so to make it super quick, we could change the design specs to a basic Firefox logo on a Firefox blue background, and perhaps the Firefox.com URL in white at the bottom. I chatted with Matt briefly (have been working on the other OSCON requests with him), and he was saying he could knock this out pretty quickly. What do you think?

Comment 4

[Lizz Noonan - she/her (:lizzn)]

Talked to Matt - as long as the specs are ready and it's as straight-forward as it seems, we should be OK to get this done ASAP.

Comment 5

[Benjamin Kerensa [:bkerensa]]

(In reply to Lizz Noonan from comment #4)
> Talked to Matt - as long as the specs are ready and it's as straight-forward
> as it seems, we should be OK to get this done ASAP.

Excellent, Thanks for the update!

Comment 6

[MT]

Attachment: OSCON_wrapperRing.eps

Hi Robyn, I've attached a very simple wrapper design. I thought since the t-shirts are blue, that it would be nice to have some contrast with the wrapper. So I've kept it very simple with a Firefox logo on a white background. It would appear something like this: http://cl.ly/image/0E2t162F0B18

Comment 7

[Robyn Chau]

Looks great! John - are you ok with this?

Comment 8

[John Slater]

Looks good to me. Thanks all.

Comment 9

[Robyn Chau]

Attachment: wrapper proof.pdf

Hi John, are we officially approved on this shirt wrapper file? Thanks!

Comment 10

[John Slater]

Looks good.