Write emails for low-bar teach CTAs / "Execute email drip"

RESOLVED FIXED

Status

RESOLVED FIXED
4 years ago
4 years ago

People

(Reporter: brett, Assigned: andrea, NeedInfo)

Tracking

Details

(Whiteboard: [teachcta] [aug8] [critical] )

(Reporter)

Description

4 years ago
Once we have these landing pages, we can write the copy for users we are segmenting towards these actions.
I think the copy should come first, once we've decided on the user flows, then I can quickly create the graphical assets to support that content.
Blocks: 1036151
No longer depends on: 1036151
Whiteboard: teachcta → [teachcta] [july25]
* I believe Kelli will be heading up this work with Andrea
Flags: needinfo?(kelli)
Summary: Write emails for low-bar teach CTAs → Write emails for low-bar teach CTAs / "Execute email drip"
* This is crucial to conversion. What are the next steps here? What's the ETA for executing the mail drip?
Flags: needinfo?(geoffrey)
Whiteboard: [teachcta] [july25] → [teachcta] [july25] [critical]
* Had a great chat w. Andrea about this.

* We updated this document, which lists the key CTAs broken down by audience:
https://etherpad.mozilla.org/lowbarctas
Moving this to next sprint, since that's when the drip campaign actually starts.
Whiteboard: [teachcta] [july25] [critical] → [teachcta] [aug8] [critical]
@Matt - I took a quick look at the mentor CTAs and I thought I would add one to the mix.

Make something with your friends and family about Net Neutrality: https://laura.makes.org/thimble/LTIwMDkzMzEyMA==/host-a-maker-party-net-neutrality

Updated

4 years ago
Flags: needinfo?(kelli)
Status: NEW → RESOLVED
Last Resolved: 4 years ago
Resolution: --- → FIXED
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