1039729 - Pull Made With Code data

Status: RESOLVED FIXED

(Webmaker Graveyard :: Metrics, defect)

Description

[lainie]

Is it possible to pull traffic and other data to help us determine the success of our partnership with Google for the Made with Code campaign?

Hoping to find out the following:
* Overall traffic generated through madewithcode.com
* Number of accounts created based on those visits
* Number of remixes 
* Which make has been most popular to date

Unfortunately they didn't use our URLs with RIDs, but here is where traffic is coming from:

* https://www.madewithcode.com/community (you'll see we're listed under Lead Contributors)
* https://www.madewithcode.com/resources (we have three links on this page, to the following three pages on webmaker.org)

1. https://webmaker.org/madewithcode-firstwebpage
2. https://webmaker.org/madewithcode-meme
3. https://webmaker.org/madewithcode-poster

Let me know if you need other details.

Comment 1

[lainie]

Hi Cade - just checking back on this. Let me know if you're able to help pull this data when you have a chance.

Comment 2

[Chris DeCairos (:cade)]

We should loop in Adam to see if he can help with this.

Comment 3

[Adam Lofting (:adamlofting)]

Sure :)

To date:

* 5,524 Visits
* 215 Accounts Created (in that immediate session)
* 196 Makes Published (in that immediate session)

It's a pretty even split of traffic across the pages:

firstwebpage: 2,661 visits (70% clicked remix)
meme: 1,537 visits (74% clicked remix)
poster: 1,326 visits (68% clicked remix)

The % click to remix and the publish/account conversion rates are equivalent to a similar landing page we presented to snippet traffic last week.

Comment 4

[Adam Lofting (:adamlofting)]

Just let me know if there's anything else you'd like to know on this one, otherwise I'll close this bug. :)

Comment 5

[lainie]

Thank you! Sorry, hadn't seen that last week. This is great.

Comment 6

[lainie]

Actually, quick q. When I search "madewithcode" on Webmaker, I'm seeing 89 pages of results, and with 12 makes on each page, that's just over 1,000 makes. Not sure how that relates to the number of published makes in comment 3...

Comment 7

[Adam Lofting (:adamlofting)]

Let me check this in detail, but I think this will be from a few things:

a) We've re-used that starter make for other audiences (e.g. snippet), and I suspect it still has the #madewithcode tag included embedded in the project

b) The tag gets carried across in remixes (so remix projects have the tag, but those users are not referred from madewithcode website)

c) People who came from madewithcode, but published a make in a later session wouldn't be counted here (this is a limitation of GA and the thing we'll resolve with the RID tracking codes)

I'll follow up on this.

Comment 8

[Adam Lofting (:adamlofting)]

Yes, to confirm, the #madewithcode tag has ended up on makes from multiple sources other than just the traffic from the madewithcode campaign, so the Google Analytics data is the best measure of makes directly from the campaign traffic.

I'd also expect some small % of these visitors came back indirectly to webmaker, but these will be small numbers. We'll be able to know this more accurately in the future when we're using RIDs on all campaign materials.