Test a version of the funnel with the survey but no email ask

RESOLVED FIXED

Status

Webmaker
Metrics
P1
normal
RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: adamlofting, Assigned: adamlofting)

Tracking

Details

(Whiteboard: [landingpages] [webmakersnippet] [Sep5])

Attachments

(1 attachment)

(Assignee)

Description

3 years ago
While we're building out the bespoke landing pages, we can see what percentage of users click through the survey to filter learners vs teachers.

This is a version of the survey without email capture, so should have higher CTR than the previous test we ran. Here is the landing page (though not currently routing to the final URL): https://welcome.webmaker.org/get-started/

During this test, all traffic will still end up on the same wm.org/signup
(Assignee)

Updated

3 years ago
Priority: -- → P1
(Assignee)

Comment 1

3 years ago
Created attachment 8473679 [details] [review]
https://github.com/mozilla/webmaker-landing-pages/pull/55

This sets the target URLs on https://welcome.webmaker.org/get-started/ so that it sends people onto wm.org/signup (for our initial tests on how this impacts conversion rate).

If this is OK, I'll direct some snippet traffic into this flow for the next few days.
Attachment #8473679 - Flags: review?(aki)
Comment on attachment 8473679 [details] [review]
https://github.com/mozilla/webmaker-landing-pages/pull/55

Build isn't passing, but it looks like you should be able to run `grunt` and fix that. After that, R+
Attachment #8473679 - Flags: review?(aki) → review+
Actually, before you merge this, leaving one comment on the PR, might be worth a change and another real quick R?
Nope I added that comment prematurely. Carry on.

Comment 5

3 years ago
Commits pushed to master at https://github.com/mozilla/webmaker-landing-pages

https://github.com/mozilla/webmaker-landing-pages/commit/588014291ffa259f7bd4f57dadecdc58eeb8f1f8
Re bug 1053442 prep page for conversion testing

https://github.com/mozilla/webmaker-landing-pages/commit/1dbe79ee2bc9d3eb01cad6175f395b99e111c21d
Merge pull request #55 from adamlofting/bug1053442

Re bug 1053442 prep page for conversion testing
(Assignee)

Comment 6

3 years ago
5% of traffic is now going via this survey page to measure impact on conversion vs potential extra info we would gain from using it.
(Assignee)

Comment 7

3 years ago
This page is performing well, so now receives 60% of the traffic. 

If it's still the winner on Monday we'll up this to 100% and work on on-page optimization.

Moving to [Sep5] as this is ongoing.
Whiteboard: [landingpages] [webmakersnippet] [aug22] → [landingpages] [webmakersnippet] [Sep5]
(Assignee)

Updated

3 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
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