General September Social Media 2/2

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
4 years ago
3 years ago

People

(Reporter: M.J. Kelly, Assigned: MT)

Tracking

Details

Attachments

(14 attachments, 5 obsolete attachments)

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776.46 KB, video/mp4
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1.22 MB, image/png
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(Reporter)

Description

4 years ago
>>Project/Request Title:
General September Social Media 2/2

>>Project Overview:
CREATIVE REQUEST BATCH 2, PUBLISH 9/15 - 9/30
Link to content calendar: http://mzl.la/JI3S4A

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook and Twitter graphics

>>CTA and Design:
(1) 9/17 post Graphic need: Promoting making FxA your default browser. Thinking: Android phone with Firefox browser open. Android dude peeking around phone.

(2) 9/19 post Graphic need: Celebrating Talk Like a Pirate Day.
(3) 9/20 post Graphic need: Graphic to accompany text "Get instant sneak peeks at websites with this customizable CoolPreview add-on to Firefox." Thinking: Need a creative way to demonstrate this add-on giving a website preview in search results.

(4) 9/21 post Graphic need: Graphic to promote this app: https://marketplace.firefox.com/app/palcomp3
Thinking: Can we make this image Facebook feed-friendly? Add the FxOS logo."

(5) 9/23 post Graphic need: Facebook and Twitter graphic to make Firefox your default browser with “Take back the web” Thinking: Something like this with updated visual branding: http://mzl.la/1yFOdW5. Localized copy coming.

(6) 9/25 post Graphic Need: Image of a vault/safe slightly ajar with Firefox logo inside to promote the safety of password manager.

(7) 9/27 post Add to this spiderweb image the words "Keep rocking the free web." Add in tiny print: Photo by Olivier Bacquet

https://www.flickr.com/photos/olibac/5183396055/in/photolist-8U3g4v-4oCtr8-gkjaSQ-62daTp-d2dYiC-arCwMp-3f2HVz-7kSinn-9VhNe1-dp2dVi-ajtUKU-5Zs46H-7Uw9A5-7rKo76-fF9QL5-foi6vZ-ce75bQ-9G1qDn-b4tLMZ-bUGg17-fP8z6r-62hpmA-rPP8P-8e81io-5ptTix-abYs7f-pej4M-rPP8Q-8KnrbG-8TTAXd-uttqN-p7aaH-cVUz8j-3nLAnH-gk8GaN-5svWaf-3f76Wu-gk8Jo5-hQR35U-hQS4KH-3f74Zf-3f77Lb-oEWEBd-arCwMt-fwL2DE-njVyK-81M8XB-9vG3RW-5mmnqL-3pcXS

(8) 9/28 post Graphic need: Promotion to acquire new FxAndroid downloads. 

(9) 9/29 post Graphic need: Promotion for this app: https://marketplace.firefox.com/app/climatempo
Thinking: Localized weather app, so thinking a map of Brazil with weather icons on it, like rain, clouds and sun. Add the Climatiempo logo and FxOS logo.

(10) Graphic need: Graphic to accompany text "Ready to try Firefox? Here's how to bring your bookmarks along in your browser move." Thinking: Animation opportunity with the bookmark star moving from one browser to Firefox. Ideas?

(11) Graphic need: Promotion of the Gaming Directory, which is set to launch 9/15. We don’t have assets for this yet, but it’s on our schedule.

(12) Graphic need: Promotion of Humble Bundle games. On our radar. No direction yet. 

>>Creative Due Date:
2014-09-10

>>Launch Date:
2014-09-15

>>Mozilla Goal:
All

>>Points of Contact:
mthayer@mozilla.com, mjkelly@mozilla.com
(Reporter)

Comment 1

4 years ago
Adding one that fell through the cracks:

(13) 9/18 post Graphic Need: to promote "Seamlessly sync your Firefox bookmarks, history, passwords and more from your computer, your phone and your tablet." Thinking: Animation or singular graphic from sync usage campaign.

Updated

4 years ago
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
(Reporter)

Comment 2

4 years ago
Cutting the following requests from this bug: 2, 5, 9.
Assignee: mternoway → jbalaco
Status: ASSIGNED → NEW
(Assignee)

Comment 3

4 years ago
Hi MJ, I have a question regarding #10. I am wondering if we are providing a link to the actual steps involved in transferring bookmarks to Firefox, beyond just the animation? I've had a look at the process and it isn't something that is that easy to pull off in an animation. It's not as easy as the bookmarking process which works nicely in a simple animation.  I could be over thinking this though, and perhaps this is not meant to be a specific tutorial but rather a quick reminder that it is possible to do so? If that's the case then I could see a simple animation working.
(Reporter)

Comment 4

4 years ago
Hi MT, yes, we are including a link to the process: https://support.mozilla.org/en-US/products/firefox/download-and-install/copy-info-to-another-browser?utm_source=firefoxsocialmedia

The copy has been slightly modified: Don't worry about losing all your best bookmarks when you move out of your old browser. Here's how to bring them along in your move to Firefox. [LINK] [GRAPHIC]

I agree with your thinking -- not an animated tutorial but a reminder that it's possible to bring your bookmarks. Animation certainly isn't required. If you have an idea for a static image, that's great. I think the whole moving browsers (like moving house) and taking your bookmarks along idea lends itself well to an interesting graphic.
(Assignee)

Comment 5

4 years ago
Created attachment 8488682 [details]
September_FB_post_Android.png
(Assignee)

Comment 6

4 years ago
Created attachment 8488683 [details]
September_FB_post_Marketplace_PalcoMP3.png
(Assignee)

Comment 7

4 years ago
Created attachment 8488684 [details]
September_FB_post_Firefox_vault.png
(Assignee)

Comment 8

4 years ago
Created attachment 8488685 [details]
September_FB_post_Firefox_rockinWeb.png
(Assignee)

Comment 9

4 years ago
Created attachment 8488687 [details]
September_FB_post_AndroidPromo.png
(Assignee)

Comment 10

4 years ago
Created attachment 8488688 [details]
September_FB_post_Firefox_bookmarks.png
(Assignee)

Comment 11

4 years ago
Created attachment 8488689 [details]
September_FB_post_Firefox_addon_coolPreview.png
(Assignee)

Comment 12

4 years ago
Hi MJ, I've attached some of the latest for Sept round 2 posts. Let me know what you think!

Thanks,
MT
(Reporter)

Comment 13

4 years ago
(In reply to MT from comment #5)
> Created attachment 8488682 [details]
> September_FB_post_Android.png

On this one, did you mock up the screen? I'm thinking there's got to be something better we can put in place of the Amazon tile since that's basically promoting them. How about Marketplace?
(Reporter)

Comment 14

4 years ago
(In reply to MT from comment #6)
> Created attachment 8488683 [details]
> September_FB_post_Marketplace_PalcoMP3.png

Great work on this! It really captures a mood. I love it.
(Reporter)

Comment 15

4 years ago
(In reply to MT from comment #7)
> Created attachment 8488684 [details]
> September_FB_post_Firefox_vault.png

This works.
(Reporter)

Comment 16

4 years ago
(In reply to MT from comment #8)
> Created attachment 8488685 [details]
> September_FB_post_Firefox_rockinWeb.png

Can you add a tiny black shadow (or add some other treatment) around the quote so the text pops better? It just needs a wee boost.
(Reporter)

Comment 17

4 years ago
(In reply to MT from comment #9)
> Created attachment 8488687 [details]
> September_FB_post_AndroidPromo.png

I'm not sure what's possible here or how these screenshots came to be, but can we change them? 

Left = Top sites (more diverse tiles?)
Center = About Firefox (need new screen)
Right = Marketplace
(Assignee)

Comment 18

4 years ago
Created attachment 8488835 [details]
September_FB_post_AndroidPromo_v2.png

Hey MJ, with regards to your last post. I grabbed those shots directly from here: https://www.mozilla.org/en-US/firefox/partners/

The images are actually flat, so I have limited capabilities to edit them effectively. I've attached another version that may be more appropriate for our needs. Let me know what you think.
(Assignee)

Comment 19

4 years ago
Created attachment 8488836 [details]
September_FB_post_Firefox_rockinWeb.png

For the 'rockin' web' post I've updated with a bit of a stronger contrast...I think this gives more prominence to the quote itself.
Attachment #8488685 - Attachment is obsolete: true
(Reporter)

Comment 20

4 years ago
(In reply to MT from comment #10)
> Created attachment 8488688 [details]
> September_FB_post_Firefox_bookmarks.png

I don't know about this one. Looks a bit trippy to me. I like the implied movement of the stars. I'm not keen on the anthropomorphized browser. Reminds me of those dancing popcorn boxes in the movie refreshment films. :)
(Reporter)

Comment 21

4 years ago
UPDATE: Request 11 is tabled for now.
(Reporter)

Comment 22

4 years ago
(In reply to MT from comment #11)
> Created attachment 8488689 [details]
> September_FB_post_Firefox_addon_coolPreview.png

Nice job on this one.
(Assignee)

Comment 23

4 years ago
(In reply to M.J. Kelly from comment #13)
> (In reply to MT from comment #5)
> > Created attachment 8488682 [details]
> > September_FB_post_Android.png
> 
> On this one, did you mock up the screen? I'm thinking there's got to be
> something better we can put in place of the Amazon tile since that's
> basically promoting them. How about Marketplace?

This isn't a problem. I think Marketplace will work nicely...although it appears to be down right now :S
(Reporter)

Comment 24

4 years ago
(In reply to MT from comment #18)
> Created attachment 8488835 [details]
> September_FB_post_AndroidPromo_v2.png
> 
> Hey MJ, with regards to your last post. I grabbed those shots directly from
> here: https://www.mozilla.org/en-US/firefox/partners/
> 
> The images are actually flat, so I have limited capabilities to edit them
> effectively. I've attached another version that may be more appropriate for
> our needs. Let me know what you think.

In this case, let's keep the previous version. Thanks!
(Reporter)

Comment 25

4 years ago
(In reply to MT from comment #19)
> Created attachment 8488836 [details]
> September_FB_post_Firefox_rockinWeb.png
> 
> For the 'rockin' web' post I've updated with a bit of a stronger
> contrast...I think this gives more prominence to the quote itself.

Awesome. Love it.
(Assignee)

Comment 26

4 years ago
Created attachment 8488847 [details]
September_FB_post_Firefox_bookmarks.png

Poor browser guy :) I've updated with a similar vibe but made the focus more on the browser. Tweaked the colours as well.
Attachment #8488688 - Attachment is obsolete: true
(Assignee)

Updated

4 years ago
Attachment #8488835 - Attachment is obsolete: true
(Assignee)

Comment 27

4 years ago
(In reply to M.J. Kelly from comment #21)
> UPDATE: Request 11 is tabled for now.

Thanks for letting me know. Are we still working with #12? Or is this on hold as well?
(Reporter)

Comment 28

4 years ago
Yes, #12: Humble Bundle is now on track to start promotions on 10/14. I'll move this to my upcoming October request.
(Reporter)

Comment 29

4 years ago
(In reply to MT from comment #26)
> Created attachment 8488847 [details]
> September_FB_post_Firefox_bookmarks.png
> 
> Poor browser guy :) I've updated with a similar vibe but made the focus more
> on the browser. Tweaked the colours as well.

What do you think about making the star in the browser orange so that it pops and gets across that they've all landed in Firefox?

I'm telling you, browser guy could be in pictures: http://www.youtube.com/watch?v=9PqjACe-vBo

Comment 30

4 years ago
Hi Matt,

Please share the source file of browser mock up which used on September_FB_post_Firefox_bookmarks.png file.
(Assignee)

Comment 31

4 years ago
(In reply to M.J. Kelly from comment #29)
> (In reply to MT from comment #26)
> > Created attachment 8488847 [details]
> > September_FB_post_Firefox_bookmarks.png
> > 
> > Poor browser guy :) I've updated with a similar vibe but made the focus more
> > on the browser. Tweaked the colours as well.
> 
> What do you think about making the star in the browser orange so that it
> pops and gets across that they've all landed in Firefox?
> 
> I'm telling you, browser guy could be in pictures:
> http://www.youtube.com/watch?v=9PqjACe-vBo

We need to get this kid an agent!  

With regards to the star, I would rather keep it blue since that is the colour it appears in the browser, but perhaps I can play around with some sharper contrasts to give it some more pop.
(Assignee)

Comment 32

4 years ago
(In reply to Jafar Muhammed from comment #30)
> Hi Matt,
> 
> Please share the source file of browser mock up which used on
> September_FB_post_Firefox_bookmarks.png file.

Hi Jafar, I am currently working on tweaking the post slightly, but can post here when it is finalized.
(Reporter)

Comment 33

4 years ago
(In reply to M.J. Kelly from comment #25)
> (In reply to MT from comment #19)
> > Created attachment 8488836 [details]
> > September_FB_post_Firefox_rockinWeb.png
> > 
> > For the 'rockin' web' post I've updated with a bit of a stronger
> > contrast...I think this gives more prominence to the quote itself.
> 
> Awesome. Love it.

Here are the other languages for this graphic:

ES: Mantén la Web libre.
PT: Mantenha a Internet livre!
DE: Rock’ weiter das freie Internet.
HU: Tartsd mozgásban a szabad internetet.

GR and PL pending
(Assignee)

Comment 34

4 years ago
Created attachment 8490182 [details]
September_FB_post_Firefox_rockinWeb_de.png
(Assignee)

Comment 35

4 years ago
Created attachment 8490183 [details]
September_FB_post_Firefox_rockinWeb_es.png
(Assignee)

Comment 36

4 years ago
Created attachment 8490186 [details]
September_FB_post_Firefox_rockinWeb_hu.png
(Assignee)

Comment 37

4 years ago
Created attachment 8490189 [details]
September_FB_post_Firefox_rockinWeb_pt.png
(Assignee)

Comment 38

4 years ago
Created attachment 8490248 [details]
September_FB_post_Firefox_bookmarks.png

Hi MJ, I've updated the bookmark post with a greater focus on the star contrast. I've made them the lighter shade of blue which gives them more of a glow contrast than the previous post. Let me know what you think.
Attachment #8488847 - Attachment is obsolete: true
(Reporter)

Comment 39

4 years ago
(In reply to MT from comment #38)
> Created attachment 8490248 [details]
> September_FB_post_Firefox_bookmarks.png
> 
> Hi MJ, I've updated the bookmark post with a greater focus on the star
> contrast. I've made them the lighter shade of blue which gives them more of
> a glow contrast than the previous post. Let me know what you think.

Yes, I like this better. Thanks!
(Reporter)

Comment 40

4 years ago
Any thoughts on #13 / comment 1 above? It's supposed to publish in two days.
(Assignee)

Comment 41

4 years ago
Oh right, thanks for the reminder on #13. I am thinking that I can leverage the animation from the Firefox.com page:
https://www.mozilla.org/en-US/firefox/desktop/customize/

I think this is well done and would be consistent with other promos of this feature.
(Reporter)

Comment 42

4 years ago
Sounds great.
(Assignee)

Comment 43

4 years ago
Hi MJ, I am wondering if #13 is an English only post?
(Reporter)

Comment 44

4 years ago
Hi MT, #13 is all our social media languages. Any particular reason you are asking that I can help with?
(Assignee)

Comment 45

4 years ago
Thanks MJ, I was considering adding some of the written copy to go within the animation itself. But it will be easier if we stick to one across all languages...similar to how the current animation looks.
(Reporter)

Comment 46

4 years ago
Hey MT, we bumped #13 to publish Saturday. Will the image be ready soon?
(Assignee)

Comment 47

4 years ago
Hi MJ, I am currently animating and will have something to show in the next few hours.
(Reporter)

Comment 48

4 years ago
cool, thanks!
(Assignee)

Comment 49

4 years ago
Created attachment 8491696 [details]
September_FB_post_Firefox_sync.mov

MJ, I've attached the .mov Sync animation based on the original found on the Firefox.com page. Let me know what you think.

Thanks,
MT
(Reporter)

Comment 50

4 years ago
That looks great. Thanks! Can you put it in MP4 format for Facebook?
(Assignee)

Comment 51

4 years ago
Created attachment 8492243 [details]
September_FB_post_Firefox_sync.mp4
Attachment #8491696 - Attachment is obsolete: true

Comment 52

4 years ago
Hi team,
We're trying to find a graphic for tomorrow's scheduled post about making Firefox your default browser. The copy is as follows;

Make Firefox your default browser in just a few clicks. Here's how: [LINK] [GRAPHIC]

Can anyone confirm that there is no creative for this post? If not, we'll go ahead and schedule the post without creative (we can use the link by itself). 

Thanks!
(Reporter)

Comment 53

4 years ago
(In reply to Matthew Whatley from comment #52)
> Hi team,
> We're trying to find a graphic for tomorrow's scheduled post about making
> Firefox your default browser. The copy is as follows;
> 
> Make Firefox your default browser in just a few clicks. Here's how: [LINK]
> [GRAPHIC]
> 
> Can anyone confirm that there is no creative for this post? If not, we'll go
> ahead and schedule the post without creative (we can use the link by
> itself). 
> 
> Thanks!

Hey Matthew,

That was #5 in the creative requests, and it was cut due to my needing to have fewer requests of the creative team. :-) Let's post with no graphic. Thanks for checking.

M.J.

Comment 54

4 years ago
Created attachment 8499163 [details]
humble-bundle_facebook_472x394.png

Hi M.J.
Here's the asset for Humble Bundle Facebook graphic (472x394)

Comment 55

4 years ago
Created attachment 8499164 [details]
humble-bundle_twitter_880x400.png

And the asset for the Twitter graphic (880x400)
(Reporter)

Comment 56

4 years ago
Thanks Lee!

Updated

4 years ago
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
(Reporter)

Comment 57

4 years ago
(In reply to Lee Tom from comment #55)
> Created attachment 8499164 [details]
> humble-bundle_twitter_880x400.png
> 
> And the asset for the Twitter graphic (880x400)

Hey Lee, since the look for the landing page has changed, can you please update the Facebook and Twitter graphics to match? I really like the "Play on with Firefox" line for the EN version. Can I also have a version with no text (Firefox logo is fine) for other locales?

Comment 58

4 years ago
I figured I might see this request :)

Here you go, M.J. 
http://cl.ly/0a1v2q0V021a

Updated

4 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 4 years ago
Resolution: --- → FIXED
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