1055717 - Firefox OS September Social Media

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
Firefox OS September Social Media

>>Project Overview:
CREATIVE REQUEST TO SUPPORT FXOS LAUNCHES IN SEPTEMBER
Link to content calendar: http://mzl.la/JI3S4A

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook graphics. The dates on these vary, projected to be in early September.

>>CTA and Design:
(1) Creative Need: Social media graphic to promote launch of new phones in Nicaragua 9/9.
Thinking: Image of the ZTE Open II over the country of Nicaragua, similar to ones made last month.

(2) Graphic Need: to promote FxOS launch in Guatemala.
Thinking: Similar to other graphics, ZTE Open II over the map of Guatemala. Insert a photo into the phone: https://en.wikipedia.org/wiki/Guatemala#mediaviewer/File:Calle_del_Arco,_Antigua_Guatemala.jpg

(3) Graphic Need: to promote FxOS launch in Costa Rica.
Thinking: Similar to other graphics, Alcatel One Touch Fire C over the map of Costa Rica. Insert a photo into the phone: https://en.wikipedia.org/wiki/Costa_rica#mediaviewer/File:HeliconiusDorisLinnaeus.jpg

(4) Creative Need: Social media graphic to promote launch of new phones in Hungary.
Thinking: Image of the Alcatel One Touch Fire C over the country of Hungary, similar to ones made last month.

(5) Creative Need: Social media graphic to promote launch of new phones in Greece.
Thinking: Image of the Alcatel One Touch Fire C and Fire E over the country of hungary, similar to ones made last month.

(6) Creative Need: Social media graphic to promote launch of new phones in Poland.
Thinking: Image of the Alcatel One Touch Fire E over the country of Poland, similar to ones made last month.

(7) Creative Need: Social media graphic to promote launch of new phones in Nicaragua 9/9.
Thinking: Image of the Alcatel One Touch Fire C over the country of Hungary, similar to ones made last month.

>>Creative Due Date:
2014-09-05

>>Launch Date:
Not provided

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail], [e-mail]

Comment 1

[MT]

Attachment: September_FB_post_Fire_costaRica.png

Hi all, following a similar formula as last month's FxOS country specific posts, here are the latest for September. Let me know what you think!

MJ - can you confirm #7 for me...this looks like it could be a repeat.

Thanks,
MT

Comment 2

[MT]

Attachment: September_FB_post_Fire_hungary.png

Comment 3

[MT]

Attachment: September_FB_post_FireC_FireE_greece.png

Comment 4

[MT]

Attachment: September_FB_post_FireE_poland.png

Comment 5

[MT]

Attachment: September_FB_post_Open2_guatemala.png

Comment 6

[MT]

Attachment: September_FB_post_Open2_nicaragua.png

Comment 7

[M.J. Kelly]

You are correct, #7 does look like a repeat. I am combing through the FxOS launches to confirm that I didn't miss something.

Comment 8

[M.J. Kelly]

Bangladesh!

This is a new strategic launch country. I'd love to do a splashy graphic featuring a phone (Dolphin 1.4) and a Bengal tiger image. Some options for you:

https://www.flickr.com/photos/38485387@N02/3580677981/in/photolist-8zkqaG-6xNyGZ-6kCoqQ-6spUPg-xcfwi-81nxQG-6dJj5o-4DYCj6-cJU6GE-9qQJNc-85aZQf-4EjzkG-c5iCfh-6dJjCb-4hBFpt-4EfnvR-4EfnvK-4EfpaH-4iYtu1-6CnT7Y-87fwKM-9qTJw5-4Ejzm1-4Ejzks-4Efpaz-4EjzkL-4EfnvD-5REEtj-4Efpat-4Efnvx-4Efnu4-4Ejzm5-4EfnvF-4EjzkY-6BW2B8-5ca4m9-5hyRgJ-5hyVb5-5huz4B-5hyQWu-9wdMNa-nNREBs-bu615j-e4BxoK-84SXKr-4r5vnz-nqgrvT-9gwrab-8wt2Sc-MuNPz

https://www.flickr.com/photos/ekilby/8627114825/in/photolist-e9mdF4-dvYy1g-dQKEzV-mehNDq-4snCk9-8t7n22-kXtTJ8-GCh7R-bPHdj2-6xNx2F-5pkjWP-pT5Ug-8taofW-5Rx9zy-6vTBvN-H1oeP-n7YWP-ay9StB-4nGJEU-6tBMaF-ehmcLc-4hXYZM-4nGGJh-6yfLHW-5PYRfJ-dr5JZC-H1mjk-H1mzU-4cn3ez-MTc4h-8uVbBm-faxFmy-8t7oyk-SD2X7-SCWNG-MuCy7-SD1h3-SCYuS-SCSTN-SCV5A-SEsRp-MuC81-MuMgk-4UB6oh-MuDoW-MuDNf-ehmdVK-H1nHM-65jybE-MuPsa

This one needs some filters to lighten it: 
https://www.flickr.com/photos/spencer77/4901284143/in/photolist-8t7n22-kXtTJ8-GCh7R-bPHdj2-6xNx2F-5pkjWP-pT5Ug-8t7oyk-5Rx9zy-6vTBvN-H1oeP-n7YWP-ay9StB-4nGJEU-6tBMaF-ehmcLc-4hXYZM-4nGGJh-6yfLHW-5PYRfJ-dr5JZC-SD2X7-H1mjk-H1mzU-4cn3ez-SCWNG-MuCy7-SD1h3-SCYuS-SCSTN-SCV5A-SEsRp-MuC81-MuMgk-MTc4h-8uVbBm-faxFmy-4UB6oh-MuDoW-MuDNf-6vT6Rh-ehmdVK-H1nHM-65jybE-MuPsa-8uSa6D-4fNRQE-ehrYhC-6Bfmgv-65fee2



Could we have this ready by Friday?

Comment 9

[MT]

Hey MJ, that shouldn't be a problem to have by Friday, only issue is, I can't seem to find a high res image of the Dolphin 1.4. Do you know who would have these?

Comment 10

[M.J. Kelly]

I would try Vik Iya.

Comment 11

[M.J. Kelly]

MT, did you have success tracking down the phone image?

Comment 12

[Jennifer Balaco]

MJ,

If you could get those images for Matt, that would be great. Thanks!

Comment 13

[MT]

Sorry for the delayed reply, but I was able to reach out to Vik and get a nice shot that I think will work well for us. Hoping to post the final shortly.

Comment 14

[MT]

Attachment: September_FB_post_Dolphin_bangladesh.png

hey MJ, I'm really liking this tiger photo...I think it has a nice impact for our post, let me know what you think.

Not sure if we have Bengali screenshots, but if so I could work into phone screen as well.

Comment 15

[M.J. Kelly]

Wow, that looks fantastic! The post will be in EN only, so we can use English language screens.

I'm going to run the image past the Bengladesh launch team for a culture-check.

Comment 16

[MT]

Attachment: September_FB_post_Dolphin_bangladesh_v2.png

thought I would share this version as well...

Comment 17

[Eric Kilby]

Hey folks, I saw a referral from this page. It's very cool to see my tiger photo used this way.  Where is this going to be used?  Always curious, and glad to have something I do go back to help the Open Source community.

Comment 18

[M.J. Kelly]

Hi Eric!

Very cool to see you commenting here. I'm glad you like the image! Your photo is stunning. 

We are planning to share this graphic through the Firefox social media networks (Facebook and Twitter) to promote an upcoming launch of a Firefox OS phone in Bangladesh. It's possible it would also be included in an email message as well, but that's TBD. If you don't know much about Firefox OS phones, here is some background for you: https://www.mozilla.org/firefox/os/

Feel free to ping me at [e-mail] if you'd like to chat more. Many thanks for supporting the Open Source community. 

Cheers,
M.J.

Comment 19

[[e-mail]]

All, graphic for the Bangladesh launch looks fantastic. To everyone making this possible, thank you!

Comment 20

[M.J. Kelly]

OK, the Bangladesh community LOVES the image. The OS team has approved. 

Can you just lighten the photo credit slightly on version 2 for slightly less contrast/pop? Then we are good to go. 

Thanks for this... it's really fantastic.

Comment 21

[M.J. Kelly]

(In reply to MT from comment #3)
> Created attachment 8482905 [details]
> September_FB_post_FireC_FireE_greece.png

Hi MT,

On the Greece image, we can drop this to one phone please? Just the one with the orange border.

Thanks!

Comment 22

[MT]

Attachment: September_FB_post_FireC_greece.png

No problem. I've updated the Greek post with only the FireC phone.

Comment 23

[MT]

Attachment: September_FB_post_Dolphin_bangladesh.png

*Decreased the contrast on the the photo credit

Comment 24

[[e-mail]]

Hi team -- can we change the device in the Hungary image? It's now the One Touch Fire E, not C.

Comment 25

[Matthew Whatley]

Hi everyone, 
We're searching for creative specific for the Philippines - can someone point me in the right direction? I'm not seeing it here in this bug. Thanks!

Comment 26

[M.J. Kelly]

Matt, it's over in this bug (https://bugzilla.mozilla.org/show_bug.cgi?id=1072039), but the graphic hasn't been completed due to not having the right phone image. I will follow-up again with the PMM.

Comment 27

[[e-mail]]

MT: the Hungary Alcatel One Touch Fire C finally launched. However, the partner has surprised us and also launched the Alcatel One Touch Fire E. 

Could you update the image to include both the Fire C and the Fire E?

Comment 28

[MT]

Attachment: September_FB_post_FireC_FireE_hungary.png

Hi Michaela, I've updated Hungry to include both Fire C and Fire E devices.

MT

Comment 29

[Monica]

Hi Michaela, 

Just confirming that this image is approved. 

Please let me know. 

Thank you!

Comment 30

[[e-mail]]

Beautiful. Approved. Good to go. :)

Comment 31

[Monica]

Hi MT,

Can you please send through a version of the Costa Rica graphic sized for Twitter? 

Thank you!
Monica

Comment 32

[MT]

Attachment: September_Twitter_post_Fire_costaRica.png

Hi Monica, I've attached a Twitter version of the Costa Rica post for you.

Comment 33

[Monica]

Many thanks!