Closed Bug 1059774 Opened 10 years ago Closed 10 years ago

Run on-page optimization test on current winning snippet funnel

Categories

(Webmaker Graveyard :: Metrics, defect)

x86
macOS
defect
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: adam, Assigned: adam)

References

Details

(Whiteboard: [webmakersnippet] [metrics] [Sep5])

This 'top-end' of the funnel is generally performing very well now, and our main focus and efforts are now the next step along the funnel (after account creation, doing something to teach the web) But, while these pages are getting traffic we may as well run some basic on-page optimization. The pages are: * https://welcome.webmaker.org/get-started/ * https://welcome.webmaker.org/signup/learners/ * https://welcome.webmaker.org/signup/mentors/ If you have any particular things you want to test, note them in this bug. Otherwise I'll work on the standard options (Headline, images, button text, color, etc).
On the survey page we're now testing: * Button text 'Start' vs 'Go!' * Removing the second line of text after the heading * Alternate Heading: 'Welcome to Webmaker' * Alternate Heading: 'Teach and learn digital skills' https://welcome.webmaker.org/get-started/
And on the Learners page we're now testing: * Removing the 'Log in' button (it's next to the Create an account button) * Shortening the intro text (removing the last sentence 'Sign up for Webmaker:') * Button text 'Create an account' vs 'Sign up for Webmaker' https://welcome.webmaker.org/signup/learners/
And for the Mentors page we're now testing the background color of the primary panel: Existing = Blue @brand-info The variations are: Green @brand-primary Teal @literacy-color-privacy Grey @literacy-color-collaborating Red @brand-danger Pink @literacy-color-credibility Colors are from the style guide: http://mozilla.github.io/makerstrap/demo/#/ This is the page: https://welcome.webmaker.org/signup/mentors/
> And for the Mentors page we're now testing the background color of the > primary panel: > > Existing = Blue @brand-info > > The variations are: > > Green @brand-primary Only the green is showing promise at this stage so I've disabled the other color variations.
Depends on: 1060289
(In reply to Adam Lofting (:adamlofting) from comment #1) > On the survey page we're now testing: > > * Button text 'Start' vs 'Go!' > * Removing the second line of text after the heading > * Alternate Heading: 'Welcome to Webmaker' > * Alternate Heading: 'Teach and learn digital skills' > > https://welcome.webmaker.org/get-started/ All three of these changes have a positive impact on conversion rate. Full writeup of this is here: https://docs.google.com/a/mozillafoundation.org/document/d/1PHD2EleOUBKnPFHFE49ZPl6KkF3T_qUZhDE-AKc7Kng/edit
(In reply to Adam Lofting (:adamlofting) from comment #2) > And on the Learners page we're now testing: > > * Removing the 'Log in' button (it's next to the Create an account button) > * Shortening the intro text (removing the last sentence 'Sign up for > Webmaker:') > * Button text 'Create an account' vs 'Sign up for Webmaker' > > https://welcome.webmaker.org/signup/learners/ All three of these changes on the Learners page had a negative impact, but do provide ideas for further tests. These variations have been stopped and the write-up is here: https://docs.google.com/a/mozillafoundation.org/document/d/1O9GRzUVwvMRakpPjDlUPFCrd8B0-DbH2iwwRoi1T-Nc/edit
The color test didn't produce any new winners, but we should consider testing that Blue on other primary landing pages for Webmaker. Write-up is here: https://docs.google.com/a/mozillafoundation.org/document/d/1I5f-UMSPmhJjlriuTIAK9c_bKqDsyrmqDe69CV51Bk4/edit I'll close this ticket now as we're not getting the volume of snippet traffic to iterate on these quick tests any further.
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
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