1062511 - Copy and Design for Pirate Day Snippet

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jean Collings]

>>Project/Request Title:
Copy and Design for Pirate Day Snippet

>>Project Overview:
Would like to promote a collection of Pirate themes for Pirate Day in the US on 9/19.

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
-40 x 50 png 
-Copy review: "Shiver me timbers, Talk Like a Pirate Day is upon us! Fix your spyglass on this swashbucklin’ collection of pirate themes for your browser."
 
CTA = https://addons.mozilla.org/en-US/firefox/collections/mozmj/pirate/  


>>CTA and Design:
For the png can we use the second theme (CE Edge of the World theme) image of the black pirate ship in front of the moon? 

Maybe Elio can help with this as well? (Requesting for an earlier deadline so I can set this up before I go on maternity leave). 

>>Creative Due Date:
2014-09-12

>>Launch Date:
2014-09-19

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
[e-mail]

Comment 1

[Matej Novak [:matej]]

Love it!

Comment 2

[MT]

Attachment: pirateDay_snippet_40x50px_onScreen.png

Comment 3

[MT]

Attachment: pirateDay_snippet_40x50px_onScreen_v2.png

Comment 4

[MT]

Attachment: pirateDay_snippet_40x50px_onScreen_v3.png

Hi guys, I've attached a few options that I think could work for the Pirate Day snippet. Let me know of you think these will work for us!

Thanks,
Matt

Comment 5

[Jean Collings]

Thanks Matt!

I vote for the second one with the hook, I hesitate to show a skull on the about:home page, don't want users to think something is wrong/negative. I'm fine with the third one too (ship) but feel that the hook is easier to see.

Comment 6

[MT]

Cool, that makes sense about the skull, even though I tried to make it a friendly skull :) Do you want me to post svgs of the ship and hook?

Comment 7

[Jean Collings]

yes please! thank you.

Comment 8

[MT]

Attachment: pirateDay_snippet_40x50px_v1.svg

Comment 9

[MT]

Attachment: pirateDay_snippet_40x50px_v2.svg

Comment 10

[Jean Collings]

Thank you Matt, looks fabulous!