1067897 - Setup some donation ads in Grant account for extra pre-EOY test traffic

Status: RESOLVED FIXED

(Mozilla Foundation :: Metrics, task)

Description

[Adam Lofting (:adamlofting)]

This won't generate much traffic because of the bid-caps in the account. But any extra traffic ahead of the EOY push allows us to get the donation funnel into better shape.

Comment 1

[Adam Lofting (:adamlofting)]

@Andrea:

I've setup some really basic ads using variations of the copy from the existing donation landing page. This gets the ball rolling and will show us if we're likely to get much traffic from this (we might not based on the Maker Party testing we did). 

If it does work, we can spend time on more ad variations and testing other copy. We can effectively throw lots of ad variations at this and Adwords will focus on the ones that work best.

Once we have some initial data to see if this is worthwhile to us, we can then work out who is best to 'own' this moving forwards.

Comment 2

[Adam Lofting (:adamlofting)]

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