1071593 - Implement Google Analytics on gear.mozilla.org

Status: RESOLVED FIXED

(Websites :: Web Analytics, task)

Description

[Adam Lofting (:adamlofting)]

http://gear.mozilla.org

This is an ecommerce website selling Mozilla gear (merchandise). Tracking will enable us to measure the efficacy of our fundraising promotional activities and to optimize the design of the site to increase sales. 

We will enable GA Ecommerce tracking for measuring conversions, along with regular conversion goals and site search. We can implement these settings directly and only require support setting up the initial GA Property in our account.

Please make [e-mail] an admin of the GA property. I can then provide access to other foundation staff as required.

Thanks,
A

Comment 1

[Gareth Cull [:garethc]]

Hey Adam,

I've created the account and added you as an admin. 

Also, we are starting to use Google Tag Manager on some of our sites and I think this would be a great site to set that up on it. If you'd like I can walk you one of our GTM implementations on the affiliates site.

Let me know. Thanks.

Gareth

Comment 2

[Adam Lofting (:adamlofting)]

(In reply to Gareth Cull [:garethc] from comment #1)
> Hey Adam,
> 
> I've created the account and added you as an admin. 

Thanks!

> Also, we are starting to use Google Tag Manager on some of our sites and I
> think this would be a great site to set that up on it. If you'd like I can
> walk you one of our GTM implementations on the affiliates site.

Excellent. I've been thinking about GTM recently, and would like to look at this, but this project may not work. The gear store is being managed externally using an existing ecommerce shopping cart, so I think they just need to drop the GA property code into their system and the tagging is already in place.

I'll file a separate bug to look at GTM soon.