1072614 - Testing share direct URL's and metrics for Twitter and Facebook

Status: RESOLVED FIXED

(Snippets :: Campaign, task)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

This bug is created for testing of share links and metrics for the 10th Anniversary Social Sharing snippet.

- Test Twitter and Facebook share URL's
- Confirm metrics for Twitter and Facebook traffic

Reference:
- Twitter: https://dev.twitter.com/web/tweet-button#build-your-own
- Facebook: https://developers.facebook.com/docs/sharing/reference/share-dialog

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

I've completed the test snippet on Stage.

Test Twitter and Facebook share URL's:

Snippet name: social-sharing-test (Testing Social Sharing Snippet)

The snippet includes two buttons; one for Facebook and one for Twitter. The App is using my personal Facebook AppID and a corresponding URL.

One thing of note: when using the Facebook redirect URL, the "Redirect URI" is a required field, and must point to a URL which exists in the App settings. You cannot simply close the popup unless you use the FB.ui Javascript SDK.

I've created a temp page which has the singular function of executing window.close(), and set it as the Redirect URI.

Confirm metrics for Twitter and Facebook traffic:

* Capturing impressions - this will be done using the existing snippets stats service
* Capturing clicks - this will also be done through the snippets stats service. I've tested with two sample ID's (social-sharing-10th-anniversary-facebook,social-sharing-10th-anniversary-twitter). I've received 200 OK from the transmissions, but can't verify the back-end.
* Capturing conversions (Twitter) - we will include a hashtag with the share links. We can then use the existing Twitter API to graph the reach.
* Capturing conversions (Facebook) - we can either use Open Graph to get the number of shares of our unique campaign URL (http://stackoverflow.com/questions/5699270/how-to-get-share-counts-using-graph-api), or count the App API Stats from the Mozilla Facebook account.
* Capturing future referrals - we will tag the shared URL's with Google Campaign tags, giving us the ability to track the number of overall referrals this campaign yields.

:Osmose
- review the snippet, and approve the direct URL implementations
- confirm that we will be able to count the clicks via the stats service

:cmore
- please confirm the metrics plan is okay here

Thanks

Comment 2

[Osmose [:osmose, :mkelly]]

The popups seem to be working as expected, and I can confirm the sharing events are showing up in the snippet impression report as expected. Looks good!

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Hi Gareth, will you please review the analytics portion of this project in place of Chris? I think it looks fine, but wanted to get another pair of eyes on it if possible.

Thanks

Comment 4

[Gareth Cull [:garethc]]

Metrics look good to me. Let me know what your utm parameters are going to be when you set it up.

Thanks!

Comment 5

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Thanks Gareth and Mike - closing ticket.