Closed Bug 1075959 Opened 10 years ago Closed 10 years ago

EOY 2014: Design Tabzilla banner ad

Categories

(Mozilla Foundation Communications :: Graphic Design, task)

x86
macOS
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: erikad, Assigned: sabrina)

References

(Blocks 1 open bug)

Details

(Whiteboard: [studiomofo][EOYFR2014][assets][nov14])

Attachments

(3 files)

      No description provided.
Priority: P1 
Existing tabzilla dimensions: 300px x 210px

Last years tabzilla example: https://www.dropbox.com/sh/x105xc61nmjc522/AACK8GlYKUdaCt6rkDf1kFsla?dl=0#lh:null-MOZ003_tabzilla_People_320x210.psd
Copy needed for tabzilla banner ad

Title: TBD
Short CTA or subtitle text: TBD

(Please consider various language lengths if tabzilla is localized.)
Flags: needinfo?(andrea)
Sabrina, will there be a donate button added to the designs https://redpen.io/ogbe96397217d71493 or should the specific ask "Donate" be included as a line of copy?
Flags: needinfo?(sabrina)
From the designs I seen on tabzilla, buttons aren't typical and having the text not restricted within a button would be a good idea if we are localizing.

Looking at the design last year, either the tabzilla team coded the button with our text in the ad or it was only available in one language (static text image)? 

I believe we just supply image & colour and text is overlayed in code (so it can be translated) - I referred to craig's moz gear design comments: https://bugzilla.mozilla.org/show_bug.cgi?id=1051018#c6

matej also had copy pointers: https://bugzilla.mozilla.org/show_bug.cgi?id=1051018#c5
Flags: needinfo?(sabrina)
Tips from Matej: There's no specific requirement for a CTA, but I think it's a good idea to include one. I'd also recommend including the name of the site, so people know where they're going. You can use the same CTA you have on the larger promo.

Tips from Craig: For l10n, make sure there's plenty of room for text to reflow and change size. What fits on two lines in English might be three lines in French and one line in Japanese. A three letter English word might translate to a German word that's three times as long. We can do some fine tuning for specific locales as needed but allowing some space in the design is always best.

I'm adding my copy suggestions to the redpen. https://redpen.io/ogbe96397217d71493 We can finalize with Andrea tomorrow.
Blocks: 1078818
Attached image EOY_Tabzilla.png
redpen: https://redpen.io/ko4063e3cd3208d818

FINAL COPY
Title: "Protect the open Web" 
CTA: "Donate now"

COLOUR
Main Colour: Yellow 
Secondary Colour: Red 
Back-up choice: Purple

The colour is taken from a screenshot of mozilla's brand evolution in an Chameleon email from Sean (http://cl.ly/image/3P1I1O2u173z) - He mentioned it is not final yet so we need to flag what yellow, red and purple is appropriate to use for our EOY campaign. Also, a good idea to sync up with the www.mozilla.org team to see what palette they are using for the new homepage as well.

GRAPHIC
lower case "m" from mozilla wordmark

We need to flag this for brand/design review as well.
These are looking wonderful!

I had a late thought -- would it be possible to make a version in each color with alternate text? Here is the text:

Support Mozilla
Donate Now
Flags: needinfo?(andrea)
Attached file EOY_m_grey.eps
Grey "m"
Attached file EOY_m_white.eps
White "m"
Yes, I believe so - you'll need to coordinate with the tabzilla team to have main text and alternate text supplied to them for when they release the ad? I'm not sure who the tabzilla contact person is who will be updating it.
oh! they control the text? ok i will work with Jennifer B
Andrea, status on this one?
Flags: needinfo?(andrea)
Whiteboard: [studiomofo][EOYFR2014] → [studiomofo][EOYFR2014][assets]
I believe this bug is completed. Assets are GTG. Please feel free to close.
Flags: needinfo?(andrea)
Whiteboard: [studiomofo][EOYFR2014][assets] → [studiomofo][EOYFR2014][assets][nov14]
Closing per Andrea's comment
Status: NEW → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
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