1076211 - EOY 2014: Design social share graphics

Status: RESOLVED FIXED

(Mozilla Foundation Communications :: Graphic Design, task)

Description

[Erika Drushka]

For both Facebook and Twitter.

Comment 1

[Sabrina Ng [:sabrina]]

Priority: P2

Facebook dimensions:
- profile pic: 180x180px
- cover photo: 851x315
- shared link image: 1200x627 (displays @ 377x197px)
- shared image: 1200x1200 (displays max width 403px; max height 504px)

Twitter dimensions:
- profile pic: 400 x 400 px
- cover photo: 1500 x 500 px
- shared images in-stream 440x220px, vertically centered with a radius of 2:1 (max 1024 x 512px; aspect 2:1)

What content, copy and CTAs do we want to include in our social share graphics? What dates or phases do we have to correspond with to post them and how many?

Comment 2

[Erika Drushka]

Hannah, do you have any suggestions as to sequential graphics? For example, should we create a series of 3-4 that reference benchmark amounts (We've raised $50,000! $100,000 etc.) or we could do days left to donate (Only 10 days left, 5 days left etc.) or another idea?

Alternatively, we can just do basic EOY messaging that can be used at any time.

Comment 3

[Andrea Wood [:andreawood]]

Focus on the "time is ticking" theme -- vs. amounts. We should increase frequency the closer to the deadline we get. Like:

8 days left
5 days left
72 hours left
only 36 hours left
only 24 hours
only 12 hours
just a few hours left

Comment 4

[hannah:hkane]

+1 to Andrea's suggestion

Comment 5

[Erika Drushka]

Do we need a different design for each, or can we rotate through 1-3 designs and just change the text?

Comment 6

[Andrea Wood [:andreawood]]

it's OK to rotate a few, but I wouldn't "over design" these -- they can be very text-focused. Maybe with a "fact about Mozilla" or something that educates even people who don't donate.

Comment 7

[Erika Drushka]

Need final copy from Andrea for the non-countdown designs.
Priority is copy for kick-off post for Nov 15.

Comment 8

[hannah:hkane]

Andrea, do you have final copy for these?

Comment 9

[Erika Drushka]

Kelli, can you please paste copy etherpad here? Thanks.

Comment 10

[Kelli Klein]

Hey all! So sorry for the confusion -just a clarification question: am I giving you the copy to post the graphic with or the copy for the graphic or both?

Comment 11

[Erika Drushka]

Both, if possible.

Comment 12

[Kelli Klein]

Hopefully the etherpad below helps. Pretty generic copy + a few ideas for graphics. Let me know if you've got any additional questions!

https://foundation.etherpad.mozilla.org/EOY2014social-FR-copy

Comment 13

[Erika Drushka]

Kelli, in the etherpad you ask "Are there big report back grapihcs already in the making? If there is (one that covers NN, webmaker, MozFest) that's like 'look at all of the things we've done this year it'd be great to have that broken up into individual graphics so we could make them into separate posts so I could use them like 'Did you enjoy helping us teach the web to thousands this year? Take a look at what we did and make sure we've got the resources we need to continue our work'. Let me know if this doesn't make sense..."

Could you use sections of the MozFest graphic? https://www.dropbox.com/sh/0vgp2zogo8e2544/AAB_R1fwTlP78V7ANctJYe5Ua?dl=0#/

Comment 14

[Sabrina Ng [:sabrina]]

When will the text be finalized on the etherpad? 

So far it looks like for "TWITTER and FACEBOOK" it looks like there will be 5-6 social share designs (one for each week) and for the "IDEAS + COPY" section there is 4 or more (but these looks like just notes)?

Please let me know when these are ready so I can get started on these social share graphics (or help you with them if you already have something started)

Comment 15

[Kelli Klein]

Erika -- thanks for linking to the .ai file of the MozFest graphic, I can definitely chop that into a few.

Sabrina -- you can consider this text final, I may do a few more but not every single one needs a graphic component, whatever you come up with I'm sure will be great.

Comment 16

[Matt Thompson (@OpenMatt :OpenMatt)]

* [nov14] is past -- please update to [nov28] train or later

Comment 17

[M.J. Kelly]

Hi all,

We have three pieces of social media content for the @Firefox handles that would need graphics (along with several others that do not need visuals.) 

12/12
Facebook: Mozilla, the non-profit behind Firefox, is working continuously to protect the Web. Your support helps keep the web open accessible, transparent and safe. Can you pitch in? [LINK] [GRAPHIC]

Twitter: A donation to @Mozilla helps keep the Web open accessible, transparent and safe. Thanks for your gift! [LINK] [GRAPHIC]

12/28
Facebook: Every donation of every size will help us protect the Web. Thanks for supporting Mozilla, the non-profit behind Firefox! [LINK] [GRAPHIC]

Let me know if you have any questions.

M.J.

Comment 18

[Andrea Wood [:andreawood]]

Can you update this bug?

Comment 19

[Sabrina Ng [:sabrina]]

Social share for Dec 2 - includes version with CTA and without CTA: https://redpen.io/vw889290f8fcd43236

Graphic corresponds with following posts from: https://foundation.etherpad.mozilla.org/EOY2014social-FR-copy)

TWITTER: December 1 - 8
We’re a global community of thinkers & builders working to keep the Internet alive and accessible, chip in to help: [LINK] 

FACEBOOK: December 1 - 8
At Mozilla, we’re a global community of technologists, thinkers and builders working together to keep the Internet alive and accessible, so people worldwide can be informed contributors and creators of the  Web. Our end of year campaign is underway now, can you chip in to make sure we've got the resources we need to keep up our work? [LINK]

Comment 20

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_Dec2.png

Comment 21

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_Dec2_wCTA.png

Comment 22

[Monica]

Hi All, 

Just following up on M.J.'s request for the 12/12 social media creative:

12/12
Facebook: Mozilla, the non-profit behind Firefox, is working continuously to protect the Web. Your support helps keep the web open accessible, transparent and safe. Can you pitch in? [LINK] [GRAPHIC]

Twitter: A donation to @Mozilla helps keep the Web open accessible, transparent and safe. Thanks for your gift! [LINK] [GRAPHIC]

Have these been completed?

Please let me know. 

Thanks!
Monica

Comment 23

[Sabrina Ng [:sabrina]]

Attachment: EOY_FF_Social_Share_Graphic.png

Here is the graphic for 12/12 to go with the text on Twitter and Facebook.

Comment 24

[Monica]

Thanks, Sabrina! Would it be possible to also get a 440x220px version of this graphic for use on Twitter?

Comment 25

[Monica]

Hello, again!

In reviewing the graphic, I think there is a comma missing after the word "open." I've updated the copy below to reflect this:

Facebook: Mozilla, the non-profit behind Firefox, is working continuously to protect the Web. Your support helps keep the web open, accessible, transparent and safe. Can you pitch in? [LINK] [GRAPHIC]

Twitter: A donation to @Mozilla helps keep the Web open, accessible, transparent and safe. Thanks for your gift! [LINK] [GRAPHIC]

Are you able to make this update on Facebook and Twitter graphics? 

Please let us know. 

Thank you!
Monica

Comment 26

[Andrea Wood [:andreawood]]

We should also push the deadline, at minimum the deadline can be added later in the month; e.g. "Campaign ends December 31st" or "Donate before December 31st"

Mentioning a deadline increases conversion.

Thanks!

Comment 27

[Kelli Klein]

Heya all.

Sourced links to use with Sabrina's beautiful graphics are below:

Firefox Twitter link: http://mzl.la/1s0O1Ox

Firefox Facebook link: http://mzl.la/1ApaYA7

Comment 28

[M.J. Kelly]

(In reply to Sabrina Ng [:sabrina] from comment #23)
> Created attachment 8532141 [details]
> EOY_FF_Social_Share_Graphic.png
> 
> Here is the graphic for 12/12 to go with the text on Twitter and Facebook.

Hi Sabrina,

Thanks for sharing, it looks great! For Facebook we also would like the size set up as 1200x627px

Thanks!
M.J.

Comment 29

[Sabrina Ng [:sabrina]]

Attachment: EOY_FF_Social_Share_Graphic_500x500px.png

updated , in text and call to action is now "Donate now"

Comment 30

[Sabrina Ng [:sabrina]]

Attachment: EOY_FF_Social_Share_Graphic_440x220px.png

For Monica - 440x220px version for Twitter

Comment 31

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_Graphics_1200x627px.png

For M.J. - 1200x627px version for Facebook

Comment 32

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_Dec9wCTA.png

Social share for Dec 9 - version with CTA

Graphic corresponds with following posts from: https://foundation.etherpad.mozilla.org/EOY2014social-FR-copy

TWITTER: December 9-16
ICYMI - last week we launched our end of year campaign that helps fund our #teachtheweb projects, join us: [LINK]

FACEBOOK: December 9-16
ICYMI - last week? we launched our end of year campaign that helps fund our #teachtheweb projects, join us: [LINK]

Comment 33

[Kelli Klein]

Hey all -- after our lunch conversation it sounds like perhaps these graphics muddle the branding even more.

I've talked with Sabrina and we think we're going to add some language that's more like:

• Mozilla, the non-profit behind Firefox, is working continuously to protect the Web. Can you chip in to make sure they have the resources they need to keep fighting for the web we want?"

• Mozilla, the non-profit behind Firefox, is working to keep the web open accessible, transparent and safe. Chip in to support Mozilla today.

Sabrina - let me know if it's too much text and you need some more help chopping it.

Comment 34

[M.J. Kelly]

I'm revisiting this too. The copy we had planned for @Firefox is:

FB: Mozilla, the non-profit behind Firefox, is working continuously to protect the Web. Your support helps keep the web open accessible, transparent and safe. Can you pitch in? [LINK] [GRAPHIC]

TW: A donation to @Mozilla helps keep the Web open accessible, transparent and safe. Thanks for your gift! [LINK] [GRAPHIC]

So I think adding it to the graphic isn't necessary. In fact, I should have flagged that text on the graphics won't work for our other locales as we won't be able to have it translated. Options as I see them:

1. Do you happen to have the text "Help keep the web open, accessible, transparent and safe. Donate now" localized into DE, FR, PT-BR and ES?

2. If not, do you have similar copy in those languages that would work?

3. Barring the above, let's have a graphic that has no copy that we can publish to those locales.

Comment 35

[M.J. Kelly]

Sorry, didn't mean to clear that flag.

Comment 36

[Monica]

Hi Team,

Just following up on the graphic for the 12/12 post. Per, M.J.'s bug, it looks like we have the following options:

1. Do you happen to have the text "Help keep the web open, accessible, transparent and safe. Donate now" localized into DE, FR, PT-BR and ES?

2. If not, do you have similar copy in those languages that would work?

3. Barring the above, let's have a graphic that has no copy that we can publish to those locales.

Please let us know which of these would work. We'll need to schedule this content tomorrow at the latest. 

Thank you!
Monica

Comment 37

[Andrea Wood [:andreawood]]

We have this text translated into the target locales:

"Together, we will keep the Internet open, accessible, transparent and safe. Donate today."

I am flagging Ali so he can drop in the translations for you (he's helping with our EOY localization work).

Comment 38

[Ali Al Dallal [:alicoding]]

Source language English (United State) - (en_US): [Together, we will keep the Internet open, accessible, transparent and safe.]


Spanish - (es): [Juntos mantendremos la Internet abierta, accesible, transparente y segura.]


Portuguese (Brazil) (pt_BR): [Juntos, vamos manter a Internet aberta, acessível, transparente e segura.]


German (de): [Gemeinsam werden wir das Internet offen, zugänglich, transparent und sicher halten.]


French (fr): [Ensemble, nous ferons en sorte qu'Internet reste ouvert, accessible, transparent et sûr.]

Comment 39

[Sabrina Ng [:sabrina]]

Ali do you also have "donate now" or "donate today" translated in those 4 languages as well?

Comment 40

[Ali Al Dallal [:alicoding]]

Sorry my bad!

(en_US): [Donate today]

(fr): [Faites un don dès maintenant]
(de): [Jetzt spenden]
(es): [Donar hoy]
(pt_BR): [Doe Hoje]

Comment 41

[Sabrina Ng [:sabrina]]

Thanks Ali! :)

Comment 42

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_English_500x500.png

English social share - mozilla & firefox logo
500x500px

Comment 43

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_French_500x500.png

French social share - mozilla & firefox logo
500x500px

Comment 44

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_German_500x500.png

German social share - mozilla & firefox logo
500x500px

Comment 45

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_Portuguese_500x500.png

Portuguese social share - mozilla & firefox logo
500x500px

Comment 46

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_Spanish_500x500.png

Spanish social share - mozilla & firefox logo
500x500px

Comment 47

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_NoTextNoCTA_500x500.png

social share (no text or cta) - mozilla & firefox logo
500x500px

Comment 48

[Sabrina Ng [:sabrina]]

M.J. & Monica please review these 500x500 social shares. 

If everything looks okay I can continue to make 440x220px version for Twitter and 1200x627px version for Facebook.

Comment 49

[M.J. Kelly]

They looks great. Ready for the additional sizes. Thanks Sabrina!

Comment 50

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_FF_English_440x220.png

English social share for twitter - firefox logo
440x220px

Comment 51

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_FF_French_440x220.png

French social share for twitter - firefox logo
440x220px

Comment 52

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_FF_German_440x220.png

German social share for twitter - firefox logo
440x220px

Comment 53

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_FF_Portuguese_440x220.png

Portuguese social share for twitter - firefox logo
440x220px

Comment 54

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_FF_Spanish_440x220.png

Spanish social share for twitter - firefox logo
440x220px

Comment 55

[Sabrina Ng [:sabrina]]

Just to note - the Twitter sized social shares mainly features the firefox logo due to lack of space and close proximity to the mozilla logo seen inside the heart on the sign of the graphic.

Comment 56

[Monica]

Thanks, Sabrina!

Can you please also upload the 1200x627px version for Facebook?

Comment 57

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_English_1200x627.png

English social share for facebook - mozilla and firefox logo
1200x627px

Comment 58

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_French_1200x627.png

French social share for facebook - mozilla and firefox logo
1200x627px

Comment 59

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_German_1200x627.png

German social share for facebook - mozilla and firefox logo
1200x627px

Comment 60

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_Portuguese_1200x627.png

Portuguese social share for facebook - mozilla and firefox logo
1200x627px

Comment 61

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_Spanish_1200x627.png

Spanish social share for facebook - mozilla and firefox logo
1200x627px

Comment 62

[Sabrina Ng [:sabrina]]

Attachment: EOY_SocialShare_MozillaFF_NoTextNoCTA_1200x627.png

Comment 63

[M.J. Kelly]

I don't know how to clear my flag. Help?

Comment 64

[Ali Al Dallal [:alicoding]]

It doesn't seem like you have any pending flag here @mjkelly

Comment 65

[Andrea Wood [:andreawood]]

Can this bug be closed?

Comment 66

[Sabrina Ng [:sabrina]]

No - The rest of the social shares til December 31 have not yet been completed.

Comment 67

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_#teachtheweb.png

#teachtheweb social share

Comment 68

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_#teachtheweb_wCTA.png

#teachtheweb social share with CTA

Comment 69

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_#Donors_wCTA.png

Comment 70

[Sabrina Ng [:sabrina]]

EOY social shares completed. 
The post-EOY/thank you social shares will be found on this bug 1107977