GA information about email campaign results

RESOLVED FIXED

Status

RESOLVED FIXED
4 years ago
4 years ago

People

(Reporter: bniolet, Assigned: bniolet)

Tracking

Details

Attachments

(2 attachments)

(Assignee)

Description

4 years ago
Created attachment 8499148 [details]
The Web We Want (email campaign)

Hello. This bug is to help the user engagement team make a tactical decision on campaigns for the FFX anniversary. Apologies for the length of this bug, but I figured more is more to help explain what I'm after.

We are trying to decide what type of email campaign will provide the best results and want to compare the performance of two past campaigns. 

I have the click-thru information from ExactTarget for the campaigns. What I'd like to try to figure out is the extent to which email drove particular behaviors once the recipient clicked through an email. 

The two campaigns are: 

The Web We Want (sent from 5/6/14 to 5/8/14).

The email included this link with this utm info: 

https://webwewant.mozilla.org/en/?utm_source=newsletter&utm_medium=newsletter&utm_content=glow2014&utm_campaign=glow2014#video

The questions I'd like to answer:

1) How many people clicked through the email and watched the video

2) How many people clicked through the email and then clicked at least one of the social sharing links? 

3) How many people watched the video AND clicked a sharing link? (if this is discernible)


The second campaign is The Firefox OS Teaser which launched on July 1, 2013

The campaign linked to this page: 

http://mzl.la/14I8axR 

and included two prominent social sharing buttons for the page: 

http://www.facebook.com/share.php?u=http://mzl.la/14I8axR

and

https://twitter.com/intent/tweet?text=I%27m+celebrating+%23FirefoxOS,+a+new+smartphone+operating+system+from+%40Firefox.+More+than+a+browser-it+powers+the+phone!&url=http://mzl.la/14ymSYa

The questions: 

1) How many visits to the page came from the email? 

2) How many visits to the page came from a) Twitter and b) Facebook?

Thanks!
(Assignee)

Comment 1

4 years ago
Created attachment 8499150 [details]
Introducing Firefox OS
(Assignee)

Comment 2

4 years ago
Now that I have access, I'm pretty sure I can answer these questions myself fairly quickly. I'll resurrect the bug if not.
(Assignee)

Updated

4 years ago
Assignee: nobody → bniolet
(Assignee)

Updated

4 years ago
Status: NEW → ASSIGNED
(Assignee)

Updated

4 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 4 years ago
Resolution: --- → FIXED
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