1077280 - Spinning Tower Banner for GDC Next/ADC 2014

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Robyn Chau]

>>Project/Request Title:
Spinning Tower Banner for GDC Next/ADC 2014

>>Project Overview:
As part of our Gold Sponsorship of GDC Next/ADC (the 4th in a series of 5 developer-focused events that the Marketplace and Developer Relations are providing significantly increased resources toward), a spinning tower banner is provided to us from by the conference organizers. 

This banner allows for visual awareness and branding space for our presence at this event, and is located immediately outside of the expo hall entrance, which the majority of the 4000 attendees will pass to see the exhibits, a major aspect of the conference.

Please refer to the event's creative brief, found here [1] for more details.
[1] http://bit.ly/1vyEvEI 


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
- Artwork dimensions:  29.82”W x 82.25”H
- Suitable Formats for images or logos: 
-- Program: Adobe Illustrator CS6, Adobe Photoshop CS6, Adobe InDesign CS6, Adobe Acrobat
-- Preferred Format: ai, eps, tiff (LZW), jpeg (high quality), indd (include all links), PDF (press quality setting)

>>CTA and Design:
- The banner should be a version of the half-page developer fox ad (see attachment)
- blueprint style
- "Be the Future" tagline
- developer.mozilla.org
- FirefoxOS wordmark and logo lockup
- CTA is to get developers to visit the developer.mozilla.org page.

>>Creative Due Date:
2014-10-10

>>Launch Date:
2014-11-03

>>Mozilla Goal:
Firefox OS

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Robyn Chau]

Update to spinning tower location: 
Tower will be placed in the main corridor/foyer that sits in between the registration area and expo hall.

Comment 2

[Robyn Chau]

CCing Stormy for direction approval. 

Stormy - does the instruction above sound appropriate to you for our presence at GDC Next/ADC? Thanks.

Comment 3

[Stormy Peters]

Sounds good.

Comment 4

[Robyn Chau]

Attachment: 062012_GDC_Rotating tower_2014_Drawings.pdf

These are the drawings for the spinning tower.

Comment 5

[Robyn Chau]

Update: Spoke with Stormy and Bill Walker Friday to confirm creative direction and messaging, spoke with John Slater and Jennifer Balaco today to confirm Creative Team's asks. 

Jennifer will be tasking this out as appropriate. Thank you!

Comment 6

[Jennifer Balaco]

Hi Robyn, 

Thanks for meeting today. I want to make sure this information gets into the bug. Just to confirm:

1. Booth number should be added to the artwork? Can you add that to the bug?
2. You'll confirm whether a hashtag needs to be added (and what it should be if yes)?

Comment 7

[Robyn Chau]

Hi Jennifer,

Correct - we are in booth #317. Let's hold off on the hashtag for this one. Thank you!

Comment 8

[Jennifer Balaco]

Hey Robyn, 

Just a quick update. These were harder to find help on than expected, so we *may* need to push the due date back to Monday. Assigning this over to Matt.

Comment 9

[Robyn Chau]

Hi Jennifer - thanks for letting me know. Happy to help answer any questions if needed. Thanks!

Comment 10

[MT]

Hi guys, here is an example of what the Spinning tower banner looks like: http://cl.ly/image/3U3y401Q3s2R 

This example includes the bleed. If all is good to go, I can post a link to the final print ready file.

Thanks,
MT

Comment 11

[Robyn Chau]

Looks good to me! Stormy?

Comment 12

[Robyn Chau]

CCing Bertrand - Bertrand, do you approve this design for the spinning tower that will be featured onsite at the L.A. Convention Center?

Comment 13

[Robyn Chau]

Also CCing John Slater for Creative approval.

Comment 14

[John Slater]

Looks good to me.

Comment 15

[Bertrand Neveux]

Yes fine by me. Thanks.

Comment 16

[MT]

Thanks all,

print ready file:
https://www.dropbox.com/s/psdbki1wp2ox2sv/FXOS_BTF_spinningBanner_29.82x82.25.ai?dl=0

Comment 17

[Robyn Chau]

Thank you! Have just sent to the vendor. I'll take pictures of the final production at the event!