1077285 - Custom Badge for GDC Next/ADC 2014

Status: RESOLVED WONTFIX

(Marketing :: Design, task)

Description

[Robyn Chau]

>>Project/Request Title:
Custom Badge for GDC Next/ADC 2014

>>Project Overview:
As part of our Gold Sponsorship of GDC Next/ADC (the 4th in a series of 5 developer-focused events that the Marketplace and Developer Relations are providing significantly increased resources toward), a custom badge to promote our booth or sponsored session is provided to us from by the conference organizers. 

This banner allows for visual awareness and branding space for our presence at this event, and is located immediately outside of the expo hall entrance, which the majority of the 4000 attendees will pass to see the exhibits, a major aspect of the conference.

Please refer to the event's creative brief, found here [1] for more details.
[1] http://bit.ly/1vyEvEI 


>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
- Badge Name - "Mozilla Speaking Sessions" Shown when badge is unlocked, and under icon on “Badges” screen (30 character limit)
- Badge Description - Appears when opening the badge in the “Badges” area (50-word limit plain text)
- Badge Artwork:
-- 128x128 pixel JPG or PNG file
-- Mozilla Logo  

>>CTA and Design:
CTA is to get attendees to attend the Mozillian speaking sessions. 
Speaking session date: Tuesday, Nov 4. 
Speaker names: Dave Camp, Bill Walker, Harald Kirschner.
Titles and times each speaker is supposed to present are TBD as of Oct 2.
Design should include blueprint fox, FIrefoxOS wordmark and logo.

>>Creative Due Date:
2014-10-17

>>Launch Date:
2014-11-03

>>Mozilla Goal:
Developer Tools

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Robyn Chau]

Please ignore note about location of banner. That note is not relevant for this particular request.

Comment 2

[Robyn Chau]

CCing Stormy for direction approval. 

Stormy - does the instruction above sound appropriate to you for our presence at GDC Next/ADC? Thanks.

Comment 3

[Stormy Peters]

Sounds good.

Comment 4

[Robyn Chau]

Update (similar to Bug 1077288 - Micro App): Spoke with Stormy and Bill Walker Friday to confirm creative direction and messaging, spoke with John Slater and Jennifer Balaco today to confirm Creative Team's asks. 

All is settled, we will be able to send existing assets to the organizers for this one. Closing out Creative ask.

Thanks all.