1079433 - [Firefox 10th] Android Privacy Bundle - design

Status: RESOLVED INVALID

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Firefox 10th] Android Privacy Bundle - design 

>>Project Overview:
This is a placeholder for copy work around the proposed Android privacy bundle. This is contingent on decisions from the Android product team. Arcadio will be adding detail or closing this bug as decisions are made. 

Here is the Fennec brief: https://docs.google.com/a/mozilla.com/document/d/106-JUTM-ABeBAWmHUiWuSvWM5x-KMnrBCdh3JvkxGoc/edit

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
TBD

>>CTA and Design:
TBD

>>Creative Due Date:
2014-10-27

>>Launch Date:
2014-11-10

>>Mozilla Goal:
Android

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Hi Arcadio - can you please provide an update here? Is this going forward or what's the status?

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Arcadio, ping! I know you and I talked about this yesterday - have you determined if there will be creative needs if this goes forward?

Comment 3

[alainez]

Lizz,

There are going to be copy needs. Design is being implemented by the Android UX team.

That being said, here is the ask. 

The Android team is creating an add-on that centralizes all privacy related features in one easy to manage place on the browser. The purpose of the add-on is to *educate* the user about what key privacy features mean and *provide a quick path to manage them*.

To answer John Slater's question, "why are we doing this?"
* we believe privacy is top of mind for users but not actively managed
* we think the user isn't fully aware of the benefits of privacy features 
* we think digging for privacy features in the browser causes friction
* Privacy Coach is a PR tactic to raise awareness of Fennec in the context of Anniversary campaign

We would like to get some help refining copy to do the following:
* Get the details right on privacy. Are we saying the right thing
* Add a little "renewal" campaign language in the intro. The copy should mention our commitment to privacy and why it's important for users to know their options
* Match the Firefox voice 

Google doc with features and FPO copy: https://docs.google.com/a/mozilla.com/document/d/1gzWpee_zaCfHyZRn2iMotZ09A3qS8oLyZ0U2tNFHXz0/edit

Link to Privacy Coach landing page: chrome://privacycoach/content/welcome.xhtml

Comment 4

[Mark Finkle (:mfinkle) (use needinfo?)]

(In reply to alainez from comment #3)

> Link to Privacy Coach landing page:
> chrome://privacycoach/content/welcome.xhtml

This link is impossible to open. Instead, I encourage everyone to install the add-on itself in Fennec:
http://people.mozilla.org/~mleibovic/coach.xpi

The page will open after you install the add-on.

Comment 5

[alainez]

(In reply to Mark Finkle (:mfinkle) from comment #4)
> (In reply to alainez from comment #3)
> 
> > Link to Privacy Coach landing page:
> > chrome://privacycoach/content/welcome.xhtml
> 
> This link is impossible to open. Instead, I encourage everyone to install
> the add-on itself in Fennec:
> http://people.mozilla.org/~mleibovic/coach.xpi
> 
> The page will open after you install the add-on.

Thanks, Mark! Good point. Realizing that not everyone will have an Android phone, I wanted to show them a link to Robin's page: http://people.mozilla.org/~randersen/privacy-coach/ but one that was more up to date. Wrongly assumed they could use the other one. 

Either way we have the copy deck to reference.

Comment 6

[Lizz Noonan - she/her (:lizzn)]

We switched these deets to the copy bug (Bug 1079428). Closing this design bug out, thanks!