1079606 - [Firefox 10th] Campaign Landing Page w/ Video - copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Firefox 10th] Campaign Landing Page w/ Video

>>Project Overview:
This is a copy bug for the Firefox 10th campaign landing page, where the "Light a Fire" video will be posted. 

Wiki: https://wiki.mozilla.org/Websites/Mozilla.org/Firefox_10th_Anniversary

Schedule: https://app.smartsheet.com/b/publish?EQBCT=4b068f4922854689b98ff3fb33cc8ee7

>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
For websites implementation 

>>CTA and Design:
UX Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=1071968

>>Creative Due Date:
2014-10-21

>>Launch Date:
2014-11-10

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Hi Matej - has copy been locked? OK to close? If so, please link to the copy doc. Thanks!

Comment 2

[Matej Novak [:matej]]

(In reply to Lizz Noonan from comment #1)
> Hi Matej - has copy been locked? OK to close? If so, please link to the copy
> doc. Thanks!

Nope. Copy is due Oct. 22. Will close when complete.

Comment 3

[Craig Cook (:craigcook)]

Here's the final copy I was given for the landing page. Matej, can you verify these are all correct and that I haven't missed anything?

Headline - "Choose Independent"

Watch button - "Watch the video"

Replay button - "Replay the video"

Share button - "Share the video"

Alt replay button - "Replay"

CTA for non-Fx users - "Choose Firefox and stay in control of your online life"

Download button - "Download Firefox"

CTA for Fx users - "Stay in control of your online life"

Tour button - "See what’s new in Firefox"

Community CTA - "Spread the word. Share our story. Find out how"

Accolades - "Beautiful" and "Spectacular" (these won't be localized) 

There's also the trust badge that reads "Most trusted internet company for privacy" and we already have that on the desktop page so we can reuse it here. Although we have it in numerous languages we'll only show it to en-US on this page.

Comment 4

[Matej Novak [:matej]]

(In reply to Craig Cook (:craigcook) from comment #3)
> Here's the final copy I was given for the landing page. Matej, can you
> verify these are all correct and that I haven't missed anything?

That all looks right to me, though Michaela said there were going to be some metatags on this page as well. Would those get localized as part of the same process?

Michaela, could you comment on the status of those?

Comment 5

[Craig Cook (:craigcook)]

Yes, we should localize a meta description for sharing, so we'll need that string as well.

Also a page title, which right now is "Mozilla Firefox Web Browser — Choose Independent" but that's something of a mouthful.

Comment 6

[Matej Novak [:matej]]

(In reply to Craig Cook (:craigcook) from comment #5)
> Yes, we should localize a meta description for sharing, so we'll need that
> string as well.
> 
> Also a page title, which right now is "Mozilla Firefox Web Browser — Choose
> Independent" but that's something of a mouthful.

That's nothing compared to the desktop site title. I think it's good, just a tweak to follow that format:

Firefox Web Browser — Choose Independent — Mozilla

Comment 7

[[e-mail]]

Hi team -- sorry for just chiming in. How about this for metatags on the landing page?

Title: Choose Independent

Description: For ten years, Firefox has stayed non-profit, non-corporate, non-compromised. Choosing Firefox isn’t just choosing a browser. It’s a vote for personal freedom. 

Image: Static image of the video. (Note: this is a change from what was earlier recommended by me. I had initially wanted to see the video play in social streams when the landing page was shared, but based on additional discussion, we really want people clicking to the landing page.)

Comment 8

[Matej Novak [:matej]]

(In reply to [e-mail] from comment #7)
> Hi team -- sorry for just chiming in. How about this for metatags on the
> landing page?
> 
> Title: Choose Independent
> 
> Description: For ten years, Firefox has stayed non-profit, non-corporate,
> non-compromised. Choosing Firefox isn’t just choosing a browser. It’s a vote
> for personal freedom. 

That looks great! Let's just change "ten" to "10."

Thanks.

Comment 9

[[e-mail]]

Awesome. Final metatags:

Title: Choose Independent

Description: For 10 years, Firefox has stayed non-profit, non-corporate, non-compromised. Choosing Firefox isn’t just choosing a browser. It’s a vote for personal freedom. 

Image: Static image of video (possibly w/ a play static button on it)

Comment 10

[[e-mail]]

Hi team --

For the auto-populated share copy when someone clicks "share" from the website, see the copy below. Matej and I have agreed on this:

Keep the passion for a free and open Internet burning bright! #ChooseIndependent. Choose Firefox: [LINK]. 

The link in the copy should go back to the website. We can mzl.la it and tag it w/ GA tags once we know what the link will be. 

Any questions, just let me know :).

Thanks all,
Michaela

Comment 11

[Jennifer Bertsch [:jbertsch]]

Hey Craig and Flod-  Did the strings in 9 and 10 get wrapped for L10N by any chance?  :)

Comment 12

[Craig Cook (:craigcook)]

(In reply to Jennifer Bertsch [:jbertsch] from comment #11)
> Hey Craig and Flod-  Did the strings in 9 and 10 get wrapped for L10N by any
> chance?  :)

Yes, we have those strings.