Closed Bug 1080136 Opened 10 years ago Closed 10 years ago

[Firefox 10th] Brand Video Snippet Copy

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: lizzn, Assigned: mjkelly)

References

(Blocks 1 open bug)

Details

>>Project/Request Title:
[Firefox 10th] Brand Video Snippet Copy

>>Project Overview:
S77 is doing the animations for the snippet, but we'll need to provide the copy. 

Snippet brief: https://docs.google.com/a/mozilla.com/document/d/15Mcef12FOU2todYYzNv5tDp0eVFFCSpqODDUSqFVyjo/edit

Background:  Promote virality of Firefox brand video
 
Purpose:  To encourage virality of new Firefox brand video
 
Concept:
User loads firefox and about:home displays
Animation draws attention to a video. 
User clicks video and watches.
At the end of the video, user can share video on social media.


>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
See above. 

>>CTA and Design:
See above. 

"This is Firefox"

>>Creative Due Date:
2014-11-05

>>Launch Date:
2014-11-15

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
mmuckerman@mozilla.com, alainez@mozilla.com, wbowden@mozilla.com, epetitt@mozilla.com
Assignee: jbalaco → Mnovak
Status: NEW → ASSIGNED
Blocks: 1079423
Assignee: Mnovak → mjkelly
Copy is final here: http://mzl.la/Fx10Copy
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
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