Closed Bug 1082012 Opened 11 years ago Closed 11 years ago

[Firefox 10th] Info Postcard [Design]

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(Marketing :: Design, task)

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RESOLVED FIXED
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(Reporter: lizzn, Assigned: mternoway)

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(Blocks 1 open bug)

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(16 files, 15 obsolete files)

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>>Project/Request Title: [Firefox 10th] Info Postcard [Design] >>Project Overview: Postcard with info on how Firefox is the only independent choice in browsing. Kristin will provide more info on the direction and copy. Will use Firefox 10th campaign visual ID. >> Creative Help Needed: Copy: No Design: Yes Video: No Other: No >>Creative Specs: Will use Firefox 10th campaign visual ID. 4.5 x 6 in (standard US) and A6 (standard EU). >>CTA and Design: Kristin will provide. >>Creative Due Date: 2014-10-24 >>Launch Date: 2014-11-10 >>Mozilla Goal: Firefox Browser >>Points of Contact: epetitt@mozilla.com, wbowden@mozilla.com
Depends on: 1082004
Blocks: 1079423
Hi Jess and Brian - we didn't get direction from Kristin before she left. Please provide - we are at risk of missing next week's deadline.
Flags: needinfo?(josorio)
Flags: needinfo?(bking)
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Hi Lizz, Will provide and discussing with Matt today about direction of postcard. Will post link to the creative brief here after our meeting. Thank you!
Flags: needinfo?(josorio)
Flags: needinfo?(bking)
Discussed with Matt and designing is in process! See creative brief here: https://docs.google.com/a/mozilla.com/spreadsheets/d/1zJJC90Gd7qbAZjk35tbT0bAnU77xxNMJhQvxzblOlCg/edit#gid=0 Thank you everyone!
Hi Matt! We just had a meeting with the Community Team on the Firefox 10th efforts and we were wondering if you could help us do some simple resizing to get the following out (super appreciate it, we love you!!): 1. We also like to use the front of the postcard as the sign that everyone and anyone can print from our participation page online. Could we also get an 8"x11" .jpg file of the image you use on the front of the postcard? 2. On the bus, it'd be cool for the Street Team to have 18" x 24" medium poster sized signs to hold up. Will just ask the printer to blow up the image for me, but just wanted to update you :) And here's another ask. Let us know if this is doable or not: 1. We'd love to localize the content on the postcards. If we could get you the localized copy by end of week, will you be able to switch out the English copy and get us the files with German, Portuguese, and Hindi? Sorry if this takes some time but it would make a huge impact. I've updated the Postcard Brief "specs" section with all this info: https://docs.google.com/a/mozilla.com/document/d/1NDpPHQFG0e_tARxoytaY6wVOfFFdwmhJJ2ZLernASm8/edit. Sorry about these last minute asks but we genuinely appreciate your help Matt!
Attached image Firefox10th_postcard.jpg (obsolete) —
Hi guys, I've attached an example layout for the English postcard. I've done my best to accommodate all the copy, however I feel it is a bit copy heavy, which especially causes the backside to have a less impactful headline. Right now body copy stands at 9pt, I can't go much smaller than this. This will cause some issues when we go to localize these as English is usually the shortest of the languages. Would love to hear your thoughts. Thanks, Matt
Hi Matt, SWEET! Thank you for cranking this out SO FAST. Thanks for the feedback about the copy. Edits for the front: -Took out the subcopy. All that the front should say is: "Firefox is my independent choice in _________________________ #ChooseIndependent #Fx10" -Could we make the title a bit bigger now that there's no subcopy? -Can the fill-in box much, much bigger as well? After those edits, the front will be all good to go. I know this is very last minute to ask but anyway you could get these ready by tonight: -The 8"x11" .jpg sign of the front -Also a Black and White version of the 8"x11" .jpg sign Apologies again for the tight deadline. I'm going to cut/edit the copy on the back and will provide you with new copy asap.
Attached image Firefox10th_postcard_front.jpg (obsolete) —
Hey TJ, I've made the requested changes to the front side of the card. If we are good to call this final, I can work on the 8.5x11 versions based on this look and feel. Thanks, MT
Attachment #8509747 - Attachment is obsolete: true
YOU'RE FAST AS LIGHTNING!! Woohoo, quick edits: -Could we uncap every word, so that it's just "Firefox is my independent choice in" -Also any way the spacing could reflect the photo on the brief: https://docs.google.com/a/mozilla.com/document/d/1NDpPHQFG0e_tARxoytaY6wVOfFFdwmhJJ2ZLernASm8/edit. "Firefox is my independent choice in _________________________ #ChooseIndependent #Fx10" I know there may be spacing issue but feel free to play around with the font sizes! YOU'RE AWESOME YOU'RE AWESOME.
Also finished the new copy for the back here: https://docs.google.com/a/mozilla.com/document/d/1NDpPHQFG0e_tARxoytaY6wVOfFFdwmhJJ2ZLernASm8/edit We sliced up as much as we can, but we think all of this needs to be included. Thank you for working MAGIC~!
Attached image Firefox10th_postcard_front.jpg (obsolete) —
I can meet you half way and change the copy to sentence case, but I would rather not put in two lines as it will reduce the size quite a bit and force the fox and tail out of view.
Attachment #8509839 - Attachment is obsolete: true
Sorry, I just had to jump in to raise the roof for Matt. You're always so speedy and on it, thank you for being awesome!!
Great feedback. Half way looks....PERFECT. Thank you Matt the front is all approved and good to go! And yes, you are AWESOME.
Hey guys! Now that copy is locked, is the back design next? Sorry if I missed that. Matt - this would come after all your work on the social graphics (in terms of priority), but I think we'll need another version of this for the events team. It would have the Firefox info on the back minus the instructions for filing out the front. And then the front would be the main campaign visual graphic, possibly with a hashtag thrown in. The due date would be like Nov. 3 (before that if there's time, but totally not necessary). WDYT?
Hi Lizz, what we need today is the front of the postcard (which is done YAY THANKS MATT) and the 8.5x11 (or 11x8.5 since the orientation is Landscape) file with a separate black & white version. We'd like to start using the sign in our promotional video & start posting photos of it tomorrow!
Cool! Thanks TJ! Just wanted to make sure I was up on the plan.
Attached image Firefox10th_postcard.jpg (obsolete) —
Thanks guys. Great team mates help! I've attached a layout with both front and back. Let me know what you think. If all is good, I can pass along the print ready files. MT
Attachment #8509856 - Attachment is obsolete: true
(In reply to Lizz Noonan from comment #14) > Hey guys! Now that copy is locked, is the back design next? Sorry if I > missed that. > > Matt - this would come after all your work on the social graphics (in terms > of priority), but I think we'll need another version of this for the events > team. It would have the Firefox info on the back minus the instructions for > filing out the front. And then the front would be the main campaign visual > graphic, possibly with a hashtag thrown in. The due date would be like Nov. > 3 (before that if there's time, but totally not necessary). WDYT? Hey Lizz, this is doable. Shouldn't be too difficult if it's just a matter of swapping out some info.
Thanks Matt! It's super awesome. You know what? It might be cool to use the postcard like this at events. It makes an interactive experience and takes the landmarks campaign beyond Nov. 10th. Shez and Robyn, WDYT? Do you think this would be cool to use at events or would you like a more generic "info" version?
(In reply to Lizz Noonan from comment #19) > Thanks Matt! It's super awesome. You know what? It might be cool to use the > postcard like this at events. It makes an interactive experience and takes > the landmarks campaign beyond Nov. 10th. > > Shez and Robyn, WDYT? Do you think this would be cool to use at events or > would you like a more generic "info" version?
Flags: needinfo?(sprasad)
Flags: needinfo?(rchau)
(In reply to tilee from comment #15) > Hi Lizz, what we need today is the front of the postcard (which is done YAY > THANKS MATT) and the 8.5x11 (or 11x8.5 since the orientation is Landscape) > file with a separate black & white version. > > We'd like to start using the sign in our promotional video & start posting > photos of it tomorrow! Hey TJ, want to confirm with you the poster dimensions, does this have to be landscape? Can we use portrait? I am thinking something like this could work for us: http://cl.ly/image/3k1c25393D43
Hi Matt! You're so speedy :')!! Although it looks super good portrait as well, for consistency can it be landscape?
Attached image Firefox10th_poster_11x8.5_colour.jpg (obsolete) —
Fair enough, here it is in landscape format.
PERFECT!!!!!!!!!!!!!!!!!!!!! -insert all kinds of happy memes- People will be using this sign EVERYWHERE! Could we get a black & white version as well? Thank you Matt, you're great :)
Attached image Firefox10th_poster_11x8.5_BW.jpg (obsolete) —
TJ, can you let me know if the posters require a bleed?
I like that idea. Good thinking Lizz.
Postcard is looking great! I still think there is TOO much copy on the back. Let us think about what we can cut. Goal is to get this final tomorrow. Sound ok?
Attached image Firefox10th_poster_A4_colour.jpg (obsolete) —
A4 sized poster for non US printing. I've included a bleed on this, but can remove if need be.
Attached image Firefox10th_poster_A4_BW.jpg (obsolete) —
These look awesome. Thanks Matt! I think there is still too much copy on the back. I am wondering two things: 1) Does it look better if we put in a line break after "interests" and before "To" 2) On Step 3 have the copy read: Share your picture on social media. #ChooseIndependent, #Fx10 Thanks.
Hi Matt! Yes bleed for the posters, thank you! The front looks GREAT! Sorry, I missed seeing the edited version of the back because I got all hyped up about the front. But yes to the edits Kristin said and just a thought, could the quote "Firefox is my independent choice in (insert country/city)! #chooseindependent #fx10" be bolded or set in another color? just so it stands out from the rest!
Attached image Firefox10th_postcard_back.jpg (obsolete) —
Thanks Kristin, I agree that the backside is a bit tight looking. I've worked in your suggested changes, and I think this helps clean it up nicely. Let me know what you think.
Hi Matt, Actually, we don't need the bleed for Firefox10th_poster_11x8.5_colour.jpg. Sorry for the confusion. The 11x8.5 are signs for anyone to download online and print through regular home printers. The 24" x 18" will be used for the posters and need the bleed because they're going to the printers. But I can just use the Firefox10th_poster_11x8.5_colour.jpg file you already posted and have them blow it up.
(In reply to tilee from comment #34) > Hi Matt, > > Actually, we don't need the bleed for Firefox10th_poster_11x8.5_colour.jpg. > Sorry for the confusion. The 11x8.5 are signs for anyone to download online > and print through regular home printers. > > The 24" x 18" will be used for the posters and need the bleed because > they're going to the printers. But I can just use the > Firefox10th_poster_11x8.5_colour.jpg file you already posted and have them > blow it up. Thanks TJ, I've provided a link to the PDF version of the various sized posters minus a bleed, both colour and B&W (11x8.5 & A4). Please let me know if I've missed anything. I can also finalize the postcards once I get final word on backside copy. PDFs: https://www.dropbox.com/s/e5cqx6oyjbuwtr5/Firefox10th_posters.zip?dl=0 MT
Much better on the design on the back. Thanks a ton! Two copy nits: - I noticed we've been using picture/photo interchangeably and not consistently so lets get consistent. On step 2 it should be: Take a photo (vs "picture") - And Michaela just said it should be #fx10 (lowercase f) Thanks.
Thanks Kristin, I've updated both front and back with the latest changes. MT
Attachment #8509937 - Attachment is obsolete: true
Attachment #8510446 - Attachment is obsolete: true
updated with lower case "#fx10"
Attachment #8509990 - Attachment is obsolete: true
updated with lower case "#fx10"
Attachment #8509961 - Attachment is obsolete: true
updated with lower case "#fx10"
Attachment #8510332 - Attachment is obsolete: true
updated with lower case "#fx10"
Attachment #8510316 - Attachment is obsolete: true
Hi Matt! The localized copy (Portugese and German and Hindi) are now ready all here: https://docs.google.com/a/mozilla.com/document/d/1GE8UzB2mmYJ6UKgjlbgaLr-XgjA6KGpLrgbpwMHdKVc/edit. Apologies for any delay! Could you provide the three localized versions of the postcards? Thank you SUPER. MUCH. Appreciate you so much!
Attached image Firefox10th_postcard_A6_colour_front.jpg (obsolete) —
Attachment #8513471 - Attachment is obsolete: true
(In reply to MT from comment #52) > Created attachment 8513481 [details] > Firefox10th_postcard_A6_colour_front_hi.jpg Problem in text rendering in Hindi. cc'ing Jafar who can help. afaik, this is due to unsupported Adobe software issue of unicode text.
Adding the correct text rendering in Hindi in the same image within red box.
(In reply to MT from comment #51) > Created attachment 8513480 [details] > Firefox10th_postcard_A6_colour_back_hi.jpg similar rendering issue like comment #53, #54.
Hi Matt, Yes, the text rendered incorrectly. Let Me know how can I help You. Rajesh Ji, thanks for the heads up.
(In reply to Lizz Noonan from comment #20) > (In reply to Lizz Noonan from comment #19) > > Thanks Matt! It's super awesome. You know what? It might be cool to use the > > postcard like this at events. It makes an interactive experience and takes > > the landmarks campaign beyond Nov. 10th. > > > > Shez and Robyn, WDYT? Do you think this would be cool to use at events or > > would you like a more generic "info" version? Hi Lizz, would love to use these at events. Thanks!
Flags: needinfo?(sprasad)
Hi Matt! This is from Morvana for Portguese edit: "Would you please remove the preposition the preposition "no(a)" of the postcard? Just leave "Firefox é minha escolha independente:""
(In reply to Jafar Muhammed from comment #56) > Hi Matt, > Yes, the text rendered incorrectly. Let Me know how can I help You. > Rajesh Ji, thanks for the heads up. Thanks Jafar. I am wondering if I can pass along the PSD to you to adjust with the appropriate text? Please let me know if this works for you. Matt
Thanks TJ, updated the Portuguese front with correct copy.
Attachment #8513476 - Attachment is obsolete: true
(In reply to MT from comment #59) > (In reply to Jafar Muhammed from comment #56) > Thanks Jafar. I am wondering if I can pass along the PSD to you to adjust > with the appropriate text? Please let me know if this works for you. Yes, Matt, sure thing.
Thanks Jafar. Here is a link to the PSD. You will see both the front and back sides are in there. https://www.dropbox.com/s/b3ix3tttxcjoeno/Firefox10th_postcard_A6_colour.psd?dl=0
Hi Matt, I have corrected both sides. Adobe Photoshop font rendering issue actually affected the whole HI copy. I have modified all headings and paragraphs and kept single font for consistency. So You have to play around the document :). Corrected copy layers are renamed as "Corrected" and made them as non-editable layers to perfectly overcome the font rendering issue. I hope You can play around with those, nicely. Well, here is the link. https://drive.google.com/file/d/0B9I8V40G7rztNmJmUE1xUlI4TFE/view?usp=sharing If You have any concerns, please let Me know.
Thanks for your help on this, Jafar. I've attached the updated front and backs, everything looks good by my eyes, let me know if I've missed anything. MT
Attachment #8513480 - Attachment is obsolete: true
Attachment #8513481 - Attachment is obsolete: true
Perfect MT, Good to Go :)
Hindi is fine now...Jafar and Matt - thanks for the help.
Hi Matt, Thanks so much for your quick turnarounds! Posters are being printed in Germany, Brazil, and India now. Could we get a high resolution of the localized versions of the front of the postcard? They will be printed 24"x18" Sorry for these last minute requests, promise we are all done soon! (you rock matt)
Is the localized copy even available for those other versions? I'd like to note that this is a non-trivial request...German, for example, is pretty different from English in terms of the length of words and often requires layout changes to fit in. So, it's not like this is a simple copy and replace project, necessarily. I don't think we can commit to anything on this until Matt has had a chance to see the copy. Really need to get these kind of asks at the beginning...it's a lot at the last minute.
(In reply to John Slater from comment #69) > Is the localized copy even available for those other versions? I'd like to > note that this is a non-trivial request...German, for example, is pretty > different from English in terms of the length of words and often requires > layout changes to fit in. So, it's not like this is a simple copy and > replace project, necessarily. > > I don't think we can commit to anything on this until Matt has had a chance > to see the copy. Really need to get these kind of asks at the > beginning...it's a lot at the last minute. Hi John, the localized versions have all been made already as attached to the bug, the resolution on the files just need to made bigger for the posters. Matt, let me know if I'm missing something and it will be difficult to do!
No longer need Hindi version enlarged, just Portguese and German (thank you, thank you!)
Hi TJ, here are links to the DE and PT versions of the poster. I've included a PDF and JPG in the zips. German poster assets: https://www.dropbox.com/s/tzfrjl0j62zoykw/Firefox10th_poster_A4_de.zip?dl=0 Brazilian poster assets: https://www.dropbox.com/s/g2voxltec697jkj/Firefox10th_poster_A4_pt.zip?dl=0
Brazil team just sent in edits for Back of the Postcard Portuguese version: "Sorry just caught this, could we change? Here it goes: Por 10 anos, o Firefox tem sido a única opção que é verdadeiramente independente, que não responde à indústria, acionista ou quaisquer outros interesses corporativos. Para comemorar, estamos acendendo um fogo em todo o mundo. Junte-se à diversão! Text on the right side: Step 3 Passo 3 Compartilhe sua foto nas redes sociais. Use as hashtags #ChooseIndependent #fx10" This is the last request! THANK YOU FOR THE POSTERS (and everything else), they are printed :)!!
(In reply to tilee from comment #73) > Brazil team just sent in edits for Back of the Postcard Portuguese version: > > "Sorry just caught this, could we change? Here it goes: > > Por 10 anos, o Firefox tem sido a única opção que é verdadeiramente > independente, que não responde à indústria, acionista ou quaisquer outros > interesses corporativos. > > Para comemorar, estamos acendendo um fogo em todo o mundo. Junte-se à > diversão! > > > Text on the right side: > > Step 3 > > Passo 3 > > Compartilhe sua foto nas redes sociais. > Use as hashtags #ChooseIndependent #fx10" > > > This is the last request! THANK YOU FOR THE POSTERS (and everything else), > they are printed :)!! Hi Matt! Could we get this edit by tomorrow morning? I could also make the quick edits if you shoot the PSD over :) Final stretch.. Super thanks.
Hey TJ, I've attached an updated version of the PT backside postcard. I noticed that 'Use as hashtags' is in English, I'm assuming that is correct?
Attachment #8513477 - Attachment is obsolete: true
Hi Matt! Actually, use as hashtag shoudn't be there, could you remove? The phrase translates "Share your photo on social networks" so it should be ok to just put the two hashtags after :)!
Thanks for confirming, TJ. I've updated.
Attachment #8516388 - Attachment is obsolete: true
Hi Matt, Thank you SO MUCH for cranking these out and getting them done. From postcards to posters to all the localized versions....you ROCKED it. The community genuinely appreciates your help in designing these. Your sign is spreading across the world, helping people declare their independence! THANK YOU times a million! This bug is officially done..but the impact is FOREVER WOOHOO!
Status: ASSIGNED → RESOLVED
Closed: 11 years ago
Flags: needinfo?(rchau)
Resolution: --- → FIXED
Wow, these look great! One little thing I noticed is that the URL on the back should be "firefox10.org" (lowercase F and without the "www."). If it's too late to make that change, I understand, but let's do it if we can. Thanks.
Hey Matt! We got one more translation in Spanish! ;) for the sign: "Firefox es mi elección independiente en" Is there any way we can get this file today? We'd like to add it to our wiki: https://wiki.mozilla.org/Firefox/Decade/Signs - which is being linked to in the participation page. Thank you all!
Flags: needinfo?(mternoway)
Hey Jess, not a problem. Are you looking for the PSD, or an updated .jpg with the new headline?
Flags: needinfo?(mternoway)
(In reply to MT from comment #82) > Hey Jess, not a problem. Are you looking for the PSD, or an updated .jpg > with the new headline? Hi Matt Updated .jpg with the new headline would be great!
Hey Jess, let me know if this works for you.
Jafar, We need to change the front of the postcard one with the sentence below, i am sorry for the same but it needs to be changed. Front Title (English): Firefox is my independent choice in Front Title (Hindi) : इस जगह पर फ़ायरफ़ॉक्स मेरी स्वतंत्र पसंद है – Please change it.
Hi Rajesh Ji, Thanks for the heads up, even though we are too late. The graphic is already live and mozillians taken the print out already. However, I am happy to help with this. But let Me get the word from Lizz Noonan/Kristin Baird. Hi lmn, Kristin, what You say on this request?
Flags: needinfo?(kbaird)
Flags: needinfo?(enoonan)
(In reply to Jafar Muhammed from comment #86) > Hi Rajesh Ji, > > Thanks for the heads up, even though we are too late. The graphic is already > live and mozillians taken the print out already. However, I am happy to help > with this. > But let Me get the word from Lizz Noonan/Kristin Baird. > > Hi lmn, Kristin, what You say on this request? Who has taken print out, okay, but now the error should not be repeated, my request is to change the same asap.
Flags: needinfo?(kbaird)
Flags: needinfo?(enoonan)
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